APPLE

COMPA

NYMade by :-LAKSHAY GARG.Class :- VIII-C.Roll No. :- 16.

ABOUT COMPANYApril 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Tim cook

Chairman - Arthur Levinson

SVP, Industrial Design - sir Jonathan ive

Chairman, 1976-1985/2011; CEO, 1997-2011 - Steve jobs

Contd…. Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 108.249 Billion

Operating income - US$ 33.790 billion

Profit - US$ 25.922 billion

Share Price – 254.24$ (Newyork Stock Exchange)

1976 1977-1998 Present Logo

Logos of Apple:

Vision/ Mission•Vision: To become the world wide leader in

computer and mp3 player sales.

•Mission:“Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

ANALYSISStrengths Weakness

Style/Brand

High quality

Easy to carry

High price

Limited distribution channels

Unsafe for corporate use?

Migrate people to Apple

New social device

Ipod connectivity

Similar devices

Opportunities Threats

Highly developed market

Pressure from competitors

Not issued dividends

Competitors for Apple:• Windows OS and Media player for playing music and Video

(Microsoft).• Competition to Mac OS X (Linux).

• Alternative sources of computer hardware (Dell, Hp, Lenova).

• Small stylish Mp3 Players ( Creative and Samsung).• Online music stores similar to itunes stores (Napster).• Competition for iPhone (Google “Next”).

Marketing strategy

Marketing mix

Apple adopts Four P’s ;1. Product

2. Price

3. Place

4. Promotion

Advertising

Brand positioning

Ipod shuffle

Ipod Nano

Ipod classic Ipod Touch

STRATEGIES

Corporate strategies:-

Corporate level strategies deals with identifying the business in which a company should invest its resources and possible opportunities for expanding or contracting.

Conclusion:• Apple and Steve Jobs sometimes

become one, but there’s no clear guess about Apple’s future without Jobs.

• Apple Products are more advanced, easier to use and designed better than Windows.