APPLE INCORPORATED

APPLE.INC Presentation by:

Baba

Shaik

Bangarraju

Indu

Satish

Siva

Suresh

Vasubabu

ABOUT COMPANY

April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ more than50 Billion

Share Price – 254.24$ (Newyork Stock Exchange).

Apple Inc.Apple’s Current Information

1976 1977-1998 Present Logo

Logos of Apple:

Vision/ MissionVision/ Mission

• Vision:Vision: To become the world wide leader in computer To become the world wide leader in computer

and mp3 player sales. and mp3 player sales.

• Mission:Mission:“Apple is committed to bringing the best “Apple is committed to bringing the best personal computing, and mobile usage personal computing, and mobile usage experience to students, educators, creative experience to students, educators, creative professionals and consumers around the world professionals and consumers around the world through its innovative hardware, software and through its innovative hardware, software and internet offerings.”internet offerings.”

He worked first for HP company where he met Steve Wozniak.

After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976.

After internal power struggle, he was eventually kicked off by board of directors.

During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.

Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer” for Pixar.

CEO: Steve Jobs:

PresentationPowerpoint.Com

Steve ReturnsSteve Returns

Apple bought NeXT in 1996, bringing Jobs back to Apple.

The coming years brought many new products, including

Mac OS X, the iMac, the iPod, iphones, and ipad .

Steve Makes the Apple with huge profits in 2002 by discovering iPod and

iPhone in 2005.

2008- Job got suffered from Pancreatic cancer.

2009- He was back after Transplantation of his liver .

In his Presence iPad and Apple Tv has been launched recently in 2010 which

made Apple $50 billion company.

Products of Apple:

iMac(Personal Computer)

iPod

iPhone

Apple TV iPad

Brands of Apple ipod:

Ipod shuffle

Ipod Nano

Ipod classic Ipod Touch

Advertising Agency

TBWA\Chiat\Day is the American division of the advertising agency

TBWA Worldwide created in 1993.

TBWA Chiat/Day is an Advertising Agency of Apple.

Apple Computer win caps off more than $400 million in new billings for TBWA Chiat/Day .

TBWA Chiat/Day clients include Nissan, Taco Bell,

Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut,

Energizer, Champion, Sony PlayStation and New York Life.

It gives the market solutions and they help to promote their product globally.

SWOT ANALYSISStrengths Weakness

Style/Brand

Sensors

High quality

First moverEasy to carry

High price

Limited distribution channels

Unsafe for corporate use?

Migrate people to Apple

New social device

Ipod connectivity

Similar devices

opportunitiesthreats

Highly developed market

Pressure from competitors

Not issued dividends

Core Competence of Apple:

I would say Apple's greatest core competency is knowing how to implement elegant

but functional design. The consumer benefit is getting a product that works

intuitively, while making everyone else envious. Other companies have been

trying to imitate, but not quite successfully. And Apple has copied that design

success from computers, to music players, to cellphones, and to its stores.

• Competitors for Apple:

• Windows OS and Media player for playing music and Video (Microsoft).

• Competition to Mac OS X (Linux).• Alternative sources of computer hardware

(Dell, Hp, Lenova).• Small stylish Mp3 Players ( Creative and

Samsung).• Online music stores similar to itunes stores

(Napster).• Competition for iPhone (Google “Next”).

Recommendations• For Company:

• More number of retail stores for easy access • Continuous innovation to expand • Lowering the cost of products and maintaining the

same quality standard.

• For Others:• Do not compromise on price for quality• Choose the products based on individual needs• Be unique and different.

Conclusion:

Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs.

Apple Products are more advanced, easier to use and designed better than Windows.