apple ppt half

7/28/2019 Apple PPT Half

1/20

APPLE Inc.

Presentation

Mayank GuptaAchin Agarwal

Astik

Vikas rana[Your Teachers Name]

[Your School]

[Your Grade]


2/20

"It's really hard to design products by focus groups. A lot oftimes, people don't know what they want until you show it to them.

-Steve Jobs(Founder: Apple Inc.)


3/20

1. History

2. Introduction3. Business Development

4. Different Business Strategies5. Globalization6. products

7. Financial Performance

8. S.W.O.T. Analysis9. Summary

contents


4/20

shift of technology With time


5/20


6/20

Man is a tool-using animal. Without tools he is nothing, with tools he is

all!Type public

Traded as : Nasdaq: apple

Nasdaq-100 component

Industry : computer hardwarecomputer software

computer electronics

digital distribution

Founded April 1, 1976(incorporated January 3, 1977 as

apple computer, inc.).Founder(s) steve jobs.

steve wozniak

ronald wayne


7/20

Headquarters : Apple Campus, 1 InfiniteLoop,

Cupertino, California, U.S.

Number of locations : 373 retail stores in13 countries (as of July 2012)

Key people :Tim Cook (CEO)Arthur Levinson (Chairman)

Sir Jonathan Ive (SVP, Industrial Design)Steve Jobs (Chairman, 1976-1985/2011; CEO,1997-2011)


8/20

Apple Computer, Inc. is an Americanmultinational corporation that designs andsells consumer electronics, computersoftware, and personal computers. The company's best-known hardwareproducts are the Macintosh line ofcomputers, i-Pod, i-Phones & i-Pad. Its software includes the Mac OS Xoperating system theiTunes media browser.


9/20

What does it mean?

There are many thoughts on what business development

really means. Is it sales? Is it partnership development? A lot of what the

title means is based on the employers definition.

In technical words, Business development includes a numberof techniques designed to create and grow an economicenterprise.

It covers the significant developments that have taken place inthe company.


10/20

1stApril,1976-

TheFounding of

Apple

April,1997-Apple getscolourful

1983-TheApple Lisa

1984-Macintosh

is Born

1996-SteveJobs issacked

1998-A NewMinimal Image

2001-Ipod isBorn

2007-IphoneShows It Magic

Touch

2011-FromStrength to

Strength

The Modern Phase

The Early Phase


11/20

Good relationships through joint ventures with other big

companies to bring a new hit .

Increase in demand of online music & other apps like cloudservice.

International expansion like Asian countries.

Growing market of green & energy efficient products.

Bluetooth compatibility with other Software.


12/20

Competition in technology with other pc industry like Dell,

HP, Lenovo, etc.

Also in mobile industry like Samsung, HTC, etc.

High cost of apple products .

Incompatibility with windows products .

Threat from Chinese market (fake products).

Hi to 3rd party apps bye bye to warranty .


13/20

Apple Marketing Strategy

Apple has been so successful in these last years thanks to his fresh,

imaginative way to think and do its business: a winning combination of

exceptional products, great style and design, great strategy, innovativemarketing, sleek and enticing communications.

Apple owes its overwhelming success in the last years to the iPhone and to

the smart iPodand iTunes product combination, a combination of a great

hardware piece with great style, great software, great performance, user

friendly interface, with a good e-business service. The iPod + iTunes halo

effect and new great Mac computers and Mac OS software did the rest in

increasing Apple revenue stream.

In the 5 years between 2003 to 2008 the Apple share value increased 25

times, from $7.5 to $180per share. At July 2008 prices, before the USFinancial Crisis, Apple stock market capitalization was $160 billion.

In January 2010 Apple shares topped the $210 mark, but even the best

companies with the best products have bottleneck factors which often avoid

full exploitation of the opportunities.


14/20

Apple

An Insight

The iPod-

Few people are aware - and few market analysts too - that for the first 3 years the iPod wasan absolute flop, and the iPod sales were not even covering the product research &development costs

June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter afterquarter. Today, we all know where the iPod stands, and what a remarkable success it is.

The iPhone-

In 2007, with the successful launch of the iPhone, Apple has marked another milestone in itsdevelopment and growth. The iPhone is 5 years ahead of all its competitors. A wonderfulproduct, amazing user interface, great design. It is not only a mobile phone, it is a product

between a mobile phone and a laptop computer

master mind behind the wonderful strategies, once said:-

The impact of Apple on technology is evident in small ripples and big

waves everywhere you look.


15/20

GLOBALIZATION OF APPLE

Globalization means the integration of nationaleconomies into the international economy through

trade, foreign direct investment, capital flows,

migration, the spread of technology, and

military presence. It widely impacts the processes of a country that

may relate to the political, social, cultural,

technological, environmental frameworks as well as

the economy of a country. Apple was established on April 1, 1976 by Steve

Jobs, Steve Wozniak, and Ronald Wayne, to sell

the Apple I personal computer kit.


16/20

Apple, Multinational giant, has recently consideredoutsourcing its production units to the companies in Asia

specially China and has become a virtual firm. The company specializes in the design, development and

manufacturing of electronic equipments like computers,software and smart phones. The hardware relatedproduct line of the company is well known to everyone;including iphone, Macintosh and ipad and ipodrespectively

While there are multiple range of softwares offered bythe company to its customers that ranges from operating

system to the entertainment and educational basedsoftware suits.


17/20

This unique market position is due to its loyal and devoted

customer base and its brand equity, especially in the

markets of United States (MacNN, 2006). The company islisted as one of the most admired companies in the United

States and in the World for four consecutive years (Fisher,

2008; Colvin, 2009; Fortune,2010).

Apple is currently working on the differentiation strategy.


18/20

Apple Inc. strives hard to provide excellent usage experience to its

customers by offering innovative products in terms of hardware,

software products as well as other offerings. The company is usingits ability to design unique products and operating systems etc. with

its integrated business units and design units. The success of the

company in the global markets is due to its extensive focus on the

market research and development for the development of

its products and services. In order to maximize its sales and to make sure that the buyers

are receiving high quality experience, the company is in a process to

expand and improve its existing channel distribution network.


19/20

APPLE PRODUCTS AND SERVICES

iPhone

The iPhone is a line of smartphones designed and marketed by Apple Inc. The most

recent iPhone, the 5th generation iPhone 4S, was released in October 2011.

iPod

Line of portable media players created by and marketed by Apple Inc. The product line-up

consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod

nano and the ultra-compact iPod shuffle.


20/20

iPad

Tablet computers , primarily as a platform for audio-visual media including books,

periodicals, movies, music, games, apps and web content. Its size and weight fall

between those of contemporary smartphones and laptop computers.

MacBook

Is a brand of notebook computers manufactured by Apple Inc.

iCloud

ICloud is a cloud storage and cloud computing service. The service allows users to

store data such as music files on remote computer servers for download to multiple

devices such as iOS-based devices and personal computers running OS X or Microsoft

Windows.

apple ppt half

Documents