2018 media kit - it best of breed · direct market reseller custom systems builder hosting services...
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2018 MEDIA KIT
TABLE OF CONTENTS
What Is Your Primary Job Function?*
Technologies Involved*
Segmentation of Our Solution Providers’ Customers*
CRN AUDIENCE PROFILE
33%
30%
32%
5% Executive, Corporate,Departmental Manager
Sales/Marketing Management &Staff
Technical Management,TechnicalStaff, Engineer
Operations
31%
62%
75%
56%
44%
Very small business
Small business
Midsize company
Large company
Enterprise
Managed Services 50%
Cloud Services & Solutions 47%
Network/Infrastructure Services 41%
Network Management 40%
Hardware Resell & Integration 38%
IT Services Management, 36%
Security Services & Solutions 36%
Storage Services & Solutions 33%
Disaster Recovery/Business Continuity 32%
IT Operations Management, 32%
Data Center Services & Solutions 30%
Application Development 29%
Mobility 29%
Components & Peripherals 28%
Hosting Services 28%
Big Data 26%
Virtualization Services & Solutions 25%
Automation 23%
Data Analytics, 23%
Builder of Custom Systems / Servers 22%
Database/Database Management 22%
Unified Communications 22%
Custom Software Development 20%
Business Class Internet/Voice Solutions 19%
Flash Storage, 19%
Business Intelligence Solutions 18%
Digital Signage 18%
Where Do You Target Your Sales Efforts?*
Cloud Solutions Currently Sold/Influenced:*
Of those solution providers offering
Managed Services, 66% are selling Managed
Cloud.
Which of the Following Describes Your Company's Current Business Model?*
CRN AUDIENCE PROFILE
Healthcare 51%
Financial/Banking 46%
Technology 44%
State/Local Government 41%
Manufacturing 40%
Commercial 39%
Retail 37%
Legal 34%
Insurance 33%
Hospitality/Entertainment 30%
Non Profits 30%
K-12 Education 29%
Higher Education 28%
Energy/Utilities 27%
Federal Government 27%
Construction 25%
Real Estate 25%
Transportation/Logistics 25%
58%
34%
26%
22%
9%
7%
6%
6%
5%
5%
3%
3%
2%
3%
Solution Provider/VAR
Consultant
Managed Service Provider…
Systems Integrator
Cloud Solution Provider
Direct Market Reseller
Custom Systems Builder
Hosting Services Provider
Managed Security Service…
Retailer/etailer
ISV/Developer
Service Provider Agent
Web Developer
Other
69%
66%
64%
61%
58%
57%
52%
48%
47%
39%
34%
34%
33%
SaaS (Software-as-a-service)
Exchange/Office365
Backup
Private Cloud
Security
Hybrid Cloud
BaaS/DRaaS (Backup/Disaster recovery-as-as-…
Public Cloud
IaaS (Infrastructure-as-a-service)
Hosted Virtual Desktop
HaaS (Hardware-as-a-service)
Colocation
PaaS (Platform-as-a-service)
Use CRN.com
Read CRN
Both
70%
34% of those engaged with CRN Media read CRN
of those engaged with CRN Media use CRN.com
75% are Power Users* of CRN or crn.com
Engagement with CRN Media
CRN AUDIENCE PROFILE
North American SP Population
170,000Total SP Organizations
CRN ChannelBase
150,000SP Organizations
88% Market Coverage
CRN.COM NETWORKAwards & Recognition:
76%
27%
18%
17%
13%
13%
12%
12%
8%
7%
7%
5%
5%
3%
crn.com
techtarget.com
thevarguy.com
mspmentor net
talkincloud.com
channelpartnersonline.com
itchannelplanet.com
rcpmag.com
channelnomics.com
Channele2e.com
verticalsystemreseller.com
channelprosmb.com
bsminfo.com
Other
WOMEN OF THE CHANNEL ONLINE
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CRN360
Dedicated page features your company’s logo and executive blog or “About Us” introduction
Leverages your social media presence
Displays your branded content for linking or download
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CRN CLOSEUP
EXPANDED LEADERBOARD DIMENSIONS:728x90 expands to 728x300
EXPANDED SKYSCRAPER DIMENSIONS:160x600 expands to 400x600
EXPANDED INTERACTIVE MARKETING UNIT DIMENSIONS:336x280 expands to 640x480
EXPANDED TILE DIMENSIONS:125x125 expands to 640x480
Interaction Rate: 16-18%
➢ Videos ➢ Demonstrations
➢ White papers
➢ Product briefs
CRN can help create the right expandable ad and provide engagement and performance data.Leaderboard Example: 728x90 expands to 728x300
CRN.COM HIGH-IMPACT BANNERS
Showcase High-Value Assets:
➢ Average CTR: 0.24%➢ 20,000 GTD Impressions➢ 100% Share of Voice➢ “Own” the entrance to CRN.com
DIMENSIONS: 640x480
WELCOME AD HIGHLIGHTS:
CRN.COM HIGH-IMPACT BANNERS
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CRN SUGGESTED POSTS
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CRN SMARTPHONEWhy advertise on mobile websites?
Smartphone users check
their device
150TIMES PER DAY*
*ComScore Survey **American Press Institute
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CRN SNAPSHOT
55% of SPs visit
CRN.com on their
smartphone
every day*
ACCOUNT BASED MARKETING
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CRN NEWSLETTERS
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CRN MAGAZINE
CRN is the Most Widely Read
Tech Publication
Among Solution Providers*
44%30%
27% 27%
Other
2%
81%
CRN Pass Along Remains Strong: 4:1
Advertorials:
Advertorial Opportunities
Online Showcases:
Showcase Sponsorship Features:
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CRN MAGAZINE
Custom Publishing:
Full Page Half Page Horizontal
Half Page Spread HorizontalFull Page Spread 2/3 Page Vertical
1/2 Page Vertical
Island 1/3 Page Vertical 1/3 Page Spread Horizontal
1/3 Page Horizontal
GatefoldFlap Page
GatefoldSpread
PRINT AD SPECIFICATIONS
Advertising Units
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SPONSORED MICROSITES
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Programs Include:
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CONTENT SYNDICATION
How Content Syndication Works:
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White Papers:
Custom Newsletters:
Web Content:
Custom Video Production:
Case Studies:
CONTENT MARKETING SERVICES
Custom Content…
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Complete Social Media Marketing Services
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CRN SOCIAL
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96%53x
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48.4%
41.0%
37.0%
34.0%
29.8%
21.4%
Opportunity to learn about newtechnologies
Opportunity to visit multiple vendorswithout leaving my desk
Opportunity to gain insight into themarket direction
Opportunity to find/investigate newbusiness opportunities
Opportunity to have onlinediscussions with multiple vendors
without leaving my desk
Opportunity to network with othersolution providers
Why Do You Attend Web-based Events?**
CRN WEB-BASED EVENTS Web-based Events Help
Channel Marketers:
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CRN WEB-BASED EVENTS
CRN WEB-BASED EVENTS
Each Program Includes:
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Choose a ChannelCast:
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CRN WEB-BASED EVENTS
Office Locations:
CRN EDITORIAL BEAT LIST & CONTACTS
Reporters
Editors
Northwest Region Central West Region
Southwest RegionSoutheast Region
Northeast Region Tri-State/Mid-Atlantic
Sales Contact Information
Operations
New Business
Sales Support
CRN SALES & OPERATIONS CONTACTS