2017 Marketing Must DosSMALL BUSINESS EXPO • NOV 10 PRESENTED BY: ADAM BLAKE

SVP, GM OF THRIVEHIVE

2017 is going to be different. 1. Market in Real Time2. Bring the Offline, Online3. Hit the Bullseye With Ads4. Write for Humans5. Use Microinfluencers6. Think Outside the Inbox

Market in Real Time

Why 2017 Smartphones and technology have made immediacy an expectation.

The Benefit ● Quickly reach your audience with offers, events, and

information.● Instantly connect with your audience.● Produce more content about your business..

1. Market in Real Time

How Use Facebook Live, Instagram Stories, and Snapchat Stories to publish bite-sized photo and video content.

Example ● Post photos or videos of new products

and services, share customer reactions and testimonials, or show pre-event set up.

● Livestream a grand opening with a promotion to get nearby followers to come.

1. Market in Real Time

Bring the of f line, online

Why 2017Smartphone usage and geotagging has led to the rise of location-based marketing.

The Benefit ● Expands your reach to new

customers.● Increases campaign visibility.

2. Bring the of f line, online

How Cross promote in-person offers by sharing via social media, website, and email.

Example ● Sandwich board advertising an

offer outside of your shop will attract local foot traffic only.

● Posting a photo of the sign on social media gets instant widespread exposure.

2. Bring the of f line, online

Hit the bullseye with online advertising

3. Hit the bullseye with online advertising

Why 2017 Targeting technology is achieving new heights.

The Benefit ● Reach more of the right people at

a lower cost.● Improve the experience of the user.

How Use Facebook and Instagram advertising, SEM campaigns, retargeting, and lookalike audiences.

Example Use your existing email list to target your advertising to people who are similar to your existing customers.

3. Hit the bullseye with online advertising

Produce contentfor humans

Why With the rise of machine learning, search engine results have become more aligned with human thinking and behavior than keywords.

4. Produce content for humans

The Benefit People will actually read and share your content.

How ● Produce content based on what customers

want to know; not target keywords.● Write to humans, not for search engines.

4. Produce content for humans

ExampleWrite blog posts or create video tutorials to answer a question thata customer asked.

Leverageyour local microinfluencers

Why ● Influencer marketing is the new celebrity

endorsement. ● Online word-of-mouth marketing works.

The BenefitPeople trust recommendations from people who are like them.

5. Leverage your local microinfluencers

Microinfluencerspeople in the local community with strong influence in your target market.

How Leverage people or businesses that:● Interact regularly with your customers,● Are respected and knowledgeable in your field, and/or● Have a strong social media following.

ExampleInvite a popular mommy blogger to your prenatal yoga class in exchange for a blog review or social post.

5. Leverage your local microinfluencers

Mommy Blogger @mommyblogger

Thanks @prenatalyoga for the amazing class today. Just what I needed! #iloveyoga

Think “outside”of the inbox

Why ● The online experience has become a

multichannel, multimedia experience. ● Email is no exception.

The Benefit● Cross promote offers● Strengthen your messaging● Deepen engagement.

6. Think “outside” of the inbox

How ● Diversify the topic and forms

of content within each email ● Include links to your other

online channels.

6. Think “outside” of the inbox

Example A newsletter that contains snippets and links to

● Upcoming events● Contest results● Customer-generated (aka “fan”) photos● Company updates● Social media highlights● Blog posts

6. Think “outside” of the inbox

THANK YOU