ADVERTISINGON MOBILE

4 M U S T - D O ' S W H E N

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Since most of us have a mobile phone, youknow that there 's no escaping ads orpromotions. Mobile advert ising isn 't goinganywhere and marketers & advert isers need tocontinue to be present in this platform.

Here are some insider strategies for digitaladvert isers to try when it comes to advert isingon mobile. . .

M O B I L EA D V E R T I S I N G

People are now spending more t ime than everbefore in mobile apps. According to an appanalytics company, Flurry, 86% of t ime spenton mobile devices is in an app.

Remember, when advert ising in mobile apps,make sure your ad is 1. branding, not sel l ingand 2. integrates seamlessly into the appsfunctions by complementing, not interrupting.

1 . A D V E R T I S E O NA P P S

Mobile location data gives insight aboutconsumers ' behavior and habits. Brands cantarget those mobile users, with the r ightmessage, at the r ight t ime when they are in aspecif ic location that could persuade apurchase decision.

This technique is very popular & effective forbrick-and-mortar stores who can targetcustomers when they 're near the store 'slocation.

2 . L O C A T I O N - B A S E DA D V E R T I S I N G

Since mobile CPC's have increasedtremendously throughout the recent years, seta mobile bid adjustment for the keywords at thecampaign or ad group level in Adwords.

Go to Settings > Devices

This way, you can set your mobile bids as apercent of what you're paying for on PC's.

3 . M O B I L E B I DA D J U S T M E N T S

Creating this type of ad shows only to users searchingthrough their mobile phones. After creating one ad fordesktops, make another to show to mobile users.

Make sure you're sending them to a mobile landing page,keeping the copy short & to-the-point, and promoteoffers that are easy to perform on a mobile device('call' instead of 'download).

4 . M O B I L E - P R E F E R R E DA D S

The future of mobile advertising seems to promise morecustomer engagement and more revenue. Mobile

advertising gives us a deeper understanding of our targetaudience & their behavior on their mobile phones.