2014 denton record-chronicle media kit
DESCRIPTION
2014 Denton Record-Chronicle Media KitTRANSCRIPT
Media Kit 2014
MEDIACOMPANY
Denton Record-Chronicle
MEDIA COMPANY
News & Advertising SolutionsOne company delivers it all.
Dear Valued Customer,
As we enter our 111th year of serving our community and our customers, the Denton Record-Chronicle is evolving with the times. Our company, the DRC Media Company - News and Advertising Solutions,
continues to grow to meet the needs of Northern Denton County.
More than ever, we are delivering important content that engages the quality audiences that you seek. Our focus is local/niche and we continue to invest in this effort with one of the largest news-
rooms of any newspaper our size. Nobody covers northern Denton County like we do!
We understand the challenge to gain cost-effective exposure to as many qualified audiences as pos-sible. We can provide you with that. Since our founding, the Record-Chronicle has enabled advertisers to reach desired audiences. Our daily newspaper remains the largest, most well-read and well-respected source of news and information in northern Denton County.
In the last few years we’ve launched several new print products to complement the DRC and expand our print audiences. From Denton Business Chronicle, our B2B direct-mail product; to Kid Life, our DISD-coop-
erative publication; to Denton Time; to Showcase magazine, aimed at our still-growing real estate market; to a local coupon page, Deal Finder. All of these publications reach a unique audience and advertising packages are available in any combination to reach the print audience you need.
DentonRC.com continues to grow and offers a reach that is in addition to the various print publications. We offer various ad sizes on DentonRC.com, email blasts, daily deals, mobile and social media adver-tising.
New in 2014 is the addition of 508 Digital, a full service internet marketing services company providing busi-nesses of all shapes and sizes with an array of internet marketing services and strategies designed to increase web presence, expand customer base and ad revenue.
As we continue to evolve to better serve our readers, we are likewise evolving to bring you new, strategic and creative marketing solutions. Your advertising account executive will gladly work with you to identify the best media mix for your needs.One thing that won’t change is our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We look forward to working with you to develop a marketing program to help you grow your business.
Sincerely,
Bill PattersonPublisher, Denton Record-Chronicle
MEDIACOMPANY
Denton Record-Chronicle
MEDIA COMPANY
PUBLISHER’S LETTER
MEDIACOMPANY
Denton Record-Chronicle
MEDIA COMPANY
EDITOR’S LETTER
Dear Readers,
The Denton Record-Chronicle’s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life.
It is a mission we continue today with humility and an understanding of its significance in acting both as a public service and as government watch dog.
While we’ve won many accolades for our coverage in news, sports and more, what matters most is what you think. And today, we’re reaching out to you in more ways than ever – through Facebook, Twitter, YouTube, DentonRC.com and more.
It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed about the community in which you live.
Sincerely,
Dawn CobbManaging Editor
ADVERTISING OPPORTUNITIES
FRONT PAGE ADVERTISINGTake your advertising to new heights and take advantage of being featured on the front page of the Denton Record-Chronicle. Ad size–6 columns by 2 inches
$600 (Wed., Sat. or Sun.)$400 (Mon., Tues., Thur. or Fri.)
FRONT OF SECTION ADVERTISINGGet noticed by placing your advertisement on the front page of any of the following sections: Sports, Business, Real Estate, Automotive, Arts & Community or Classified. Ad size–6 columns by 3 inches
$325 (all days of the week)
FRONT PAGE NOTESPremium placement of your message, guaranteeing maximum visibility.Starting at $80 per thousand based on a 25,000 minimum
FRONT FLAG ADSPremium placement of your message, guaranteeing maximum visibility.$100
FRONT OF SECTION AD
FRONTFLAG AD
FRONT
PAGE
NOTE
FRONT PAGE AD
RATES
SUNDAY
$40.00 $18.75$13.35$11.25$10.20$9.50$8.50
WED. PLUS
$43.00 $20.50$14.75$12.65$11.50$10.75$9.75
CONTRACT LEVEL
Open Rate 250”-500”501-9991000-19992000-39994000-59996000+
DAILY
$36.50$16.50$11.60$9.85$9.05$8.40$7.60
CONTRACT LEVEL
Open Rates/inch Agreement Rates/inchLegal Notices $0.60 per line per dayEmployment Rates Call for ratesIn-Column Rates Call for ratesBlind Box Office pick-up $15.00 each. Mail $20.00*.
Run ad up to 30 calendar days. *Additional charges may apply.
1 DAY 2 DAY 3 DAY 4 DAY WED. PLUS
$35.00 $17.50 $11.25 $8.50 $17.50
$10.75 $6.75 $5.85 $4.75 $6.75
COLOR RATES 1 color–$125, 2 colors–$150, Full color–$220; Spot color: $4.50 per column inch up to $125.00.* Repeat Discounts Available *
Retail Classified
SPECIAL SECTIONS*
Denton’s largest circulation of coupons, special offers and savings. Dealfinder wraps around the DRC the first and third Wednesday each month totaling 28,000 copies each run.
Ad Sizes and Dimensions 1x Rate | 3x Rate | 12x Rate
1 Space (5” wide x 2.5” high) $260 $210 $1502 Spaces (5” wide x 5.14” high) $335 $285 $225
*All sections subject to change
Open Rate | 6 Mo. Agreement | 12 Mo. Agreement
Full Page $360 $275 $2003/4 Page $400 $330 $2551/2 Page $350 $265 $1901/4 Page $300 $200 $125
50% Additional for Guaranteed Placement
A monthly real estate tabloid featuring preowned & new construction, plus real estate related services. 28,000 copies distributed on the first Wednesday each month.
realestateJ U LY S H O W C A S E
Rates
Open Rate $20.00/inch4x year $15.00/inch8x year $11.25/inch12x year $8.50/inch
Providing Denton with the mostcomprehensive local & regionalbusiness news available through insightful trend stories & localtopics. DBC is available in rack locations throughout Denton and mailed to Denton area businesses totaling over 6,300 copies monthly.
Denton TimeA weekly publication covering area events, calendars & features, movie and book reviews, music, restaurant guide & reviews.
Rates
Open Rate $36.50/inch250-500 $16.50/inch501-999 $11.60/inch1000-1999 $9.85/inch2000-3999 $9.05/inch4000-5999 $8.40/inch6000+ $7.60/inch
Rates
Open Rate $20.50/inch3 mo. rate $15.50/inch6 mo. rate $11.50/inch10 mo. rate $8.75/inch
A publication of Denton Publishing Company and Denton Independent School District. Working closely with DISD, approximately 14,000 copies of Kid Life are distributed monthly to elementary schools targeting students and their families during the school year.
DCTA has partnered with the Denton Record-Chronicle to produce a quality magazine for riders and residents to enjoy featuring stories, rail schedules, fares, photos and much more. Over 67,000 issues are distributed to Denton County households and A-train riders.
RatesFull Page $6601/2 Page $3301/4 Page $165
Add full color for $75
ANNUAL SECTIONS*
*All sections subject to change
Discovering Denton Countypublished in June
Specifically designed to be a handy guide for Denton and area residents to use year-round. From schools to busi-nesses to hotels and area chambers of commerce, this publication is a “must have” for anyone in Denton – whether you are new to community or looking for something specific as you plan your weekend.
Summer 2013
Discovering Denton CountyA Denton Record-Chronicle Publication
Denton Chamber of Commercepublished in March
This special publication will showcase the Denton Chamber of Commerce, the largest professional association in the Denton area. It will also highlight Economic Development, Convention & Visitor’s Bureau, Small Business Development Center, Leadership Denton, the LEAD pro-gram and much more.
Best of Dentonpublished in April
“Best of Denton” contest showcases readers’ choices from favorite restau-rants and places to shop, to service-oriented businesses and more.
Football Guidepublished in August
National award-winning, comprehen-sive guide complete with area high school and college season previews, schedules, rosters, highlights, team photos and much more.
Denton Record-Chronicle
In The SpotlightInside: Ryan looks to contend • Denton aims for improvement • Argyle among 3A elite
UNT’s move to C-USA, Jerrod Heard’s talent put them ...
Arts & Jazz Festpublished in April The complete festival guide including profiles of performers and a schedule of activities for three days of art and music featuring the best in live jazz and local music, fine arts, crafts and community performing arts.
FREE ADMISSION!3 DAyS OF
gREAt MuSIc! Denton, Texas
Quakertown Park321 E. McKinney • 2 blocks NE of
the Courthouse Square
BRAvE cOMBOSunday, April 28 @ 7:00 pm
DAvID SANBORN tRIOFriday, April 26 @ 9:00 pm
DAN AykROyD & JuDIth BEluShI pRESENtthE “ORIgINAl”
BluES BROthERS BANDSaturday, April 27
@ 9:00 pm
Wednesday, April 24, 2013 Denton Record-Chronicle
A D E N T O N R E C O R D - C H R O N I C L E G U I D EA D E N T O N R E C O R D - C H R O N I C L E G U I D EA D E N T O N R E C O R D - C H R O N I C L E G U I D E
North Texas Fair & Rodeopublished in August
Special tabloid section providing all fair-related information readers will need.
Christmas in Denton Countypublished in November or December
Denton County’s most comprehensive guide to the holidays – full of special events and schedules, gift ideas, kids’ holiday artwork, best places to shop locally and more.
Business Card Directorypublished in January
Amazing connections start here! 25,000 directories, full color gloss booklets, are distributed in the DRC, placed in rack loca-tions and posted on DentonRC.com for 1 year featuring page-turning animation for readers to “click and roll over” directly to each company’s website.
Summer Fun Guidepublished in May
An in-depth guide providing readers with valuable information about programs and events in the Denton area, and offering opportunities and choices on how to make the most out of the summer. Distributed in a Friday edition of the DRC and online at DentonRC.com.
May 17, 2013
Auto Focus published in October
Featuring previews of the newest models, car care tips, safety information, and ser-vice and maintenance news. Publication is distributed in a Wednesday edition of the DRC and online at DentonRC.com.
Fall Auto Guide
October 9, 2013
Tips for fall and winter
car care
Exciting 2014 model lineup has something for everyone
INSIDE
2014AUTOS
Texas plant produces one
millionth truck
All-new technologies
highlight 2014
vehicles
Holiday Traditionspublished in November
One of the Denton area’s most cher-ished traditions combining submitted recipes from local residents and favorite holiday songs.
T R A D I T I O N S
Denton Record-Chronicle • November 8, 2013
A Collection of Songs and Recipes to Celebrate the Season
Taste of Home Cooking Schoolpublished in October
This special section is a supplement to the Taste of Home Cooking School, which is an entertaining and educational onstage presentation featuring new recipes and products from the popular Taste of Home magazine.
SPECIAL RATES
Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools and government entities earn civic rates. All rates are per column inch.
Runs every FridayFeature: $13 per spot with a six-month commitmentDirectory: $15 per listing with a six-month commitment
• Choose from a 6 or 12-month agreement
• Must run a minimum of 8 ads, size 2 columns by 4 inches, any day, per month
• Per column inch rate = $6.65 for 6-month; $6.55 for 12-month
NON-PROFIT RATES
CHURCH PAGE FEATURE/DIRECTORY
FREQUENCY RATESFlexible. Affordable. Effective.
Total 8 column inches per ad
Daily Sunday Wednesday Plus
$9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $8.00 $8.00 $8.00 $8.00
Sympathy/ThanksChurch/CivicNon-ProfitObituaryEngagement/Wedding/Anniv.
BUSINESSBUNDLES
*Each bundled package requires a 4-, 8-, or 12-month signed agreement.
$37595*
andDRC Value Buy
40 column inches of print advertising at one of our
lowest rates!
9,125 Impressionson DentonRC.com
reach the rapidly-growingdigital audience!
$68275*
andDRC Value Buy
56 column inches of print advertising
52,185 impressions on DentonRC.com
8,000 mobile banner impressions
your banner ads at the fingertips of
customers on the go!
$55399*
andDRC Value Buy
48 column inches of print advertising
30,000 impressions on DentonRC.com
reach the rapidly-growing digital audience!
1 2 3Add Ons
• Choose a strategic product that targets a specific audience and receive a DRC agreement rate Denton Business Chronicle $15/column inch
KidLife $15.50/column inch
Real Estate Showcase 1/4 page - black and white - $200 (larger sizes available)
DealFinder 1 space - $210 (larger sizes available)
* See special sections for more details
• DentonRC.com Impressions - $4/m
Blog Sponsors (High School Sports, Mean Green, BizBuzz, News Gatherings) - $350
• Preprints - $45/m
• Mobile Banner Ads - $20/m (10,000 minimum)
• E-mail specials - $150/m (5,000 minimum)
• Newsletters - $1000/each
Requested art services: $35 per hourDESIGN FEES
How to choose an advertising agreement
COLUMNINCH
FREQUENCY BUSINESSBUNDLES
RATEHOLDER
based on larger volumes of linage for maximum impact and a more flexible schedule
from $16.50/column inch
• must commit to an annual linage tier, not a monthly amount
• customers on linage agreements are eligible for discounts in other strategic products
• rates differ from daily, Wednesday and Sunday
• signed agreement entitles advertiser to discounts in other strategic products
based on a consistentprint message in the DRC.
from $399.84/month
• 6 or 12-month commitment • a minimum of six 8-inch ads per month
• larger ad sizes = deeper unit cost discount
• more insertions per month = deeper unit cost discount
• signed agreement entitles advertiser to discounts in other strategic products
based on a marketing mix of print, online and mobile.
from $375.95/month
• 4, 8 or 12-month commitments
• packages include minimum number of print inches
• larger $ packages add more diversity through online and mobile impressions
• signed agreement entitles advertiser to discounts in other strategic products
based on a daily 4-lineprint classified message
from $53/month
• 12-month commitment
• advertiser may run message in classified category of choice
• message may be changed monthly
• add ons (more lines, art etc.) available for an additional cost
• signed agreement entitles advertiser to discounts on classified display rates and in other strategic products
STRATEGIC PRODUCTS When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want.
• Denton Business Chronicle - a monthly business to business publication; 6,300 copies; $15/column inch
• KidLife - 14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch
• Real Estate Showcase - a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available)
• DealFinder - a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available)
WHAT WORKS BEST FOR YOU AND YOUR MARKETING BUDGET?Remember, no agreement usually means your advertising falls under “OPEN RATE”, which begins at $36.50/column inch
AGREEMENT COMPARISON
DEADLINES & MEASUREMENTS
Publication Day Retail Classified Display Legal
Sunday Thursday 4 p.m. Thursday 12 p.m. Thursday 12 p.m.Monday Friday 2 p.m. Friday 12 p.m. Thursday 12 p.m.Tuesday Friday 5 p.m. Friday 2 p.m. Friday 12 p.m.Wednesday Monday 4 p.m. Monday 12 p.m. Monday 12 p.m.Thursday Tuesday 4 p.m. Tuesday 12 p.m. Tuesday 12 p.m.Friday Wednesday 4 p.m. Wednesday 12 p.m. Wednesday 12 p.m.Saturday Thursday 2 p.m. Thursday 10 a.m. Wednesday 10 a.m.Denton Time Friday 5 p.m. Friday 5 p.m. Friday 5 p.m.
DEADLINES MECHANICAL MEASUREMENTSBroadsheet
Retail Column Widths
1-column 1.69 inches2-columns 3.55 inches3-columns 5.41 inches4-columns 7.27 inches5-columns 9.13 inches6-columns 11 inches13-columns (double truck) 23 inchesColumn Gutter .167 inchesPage Depth 21 inches
Classified Column Widths1-column 1.167 inches2-columns 2.396 inches3-columns 3.625 inches4-columns 4.854 inches5-columns 6.083 inches6-columns 7.312 inches7-columns 8.541 inches8-columns 9.77 inches9-columns 11 inches13-columns (double truck) 23.167 inchesColumn Gutter .062 inchesPage Depth 21 inches
Retail Column Widths1-column 1.69 inches2-columns 3.55 inches3-columns 5.41 inches4-columns 7.27 inches5-columns 9.13 inchesColumn Gutter .167 inchesPage Depth 11 inches Classified Column Widths1-column 1.167 inches2-columns 2.396 inches3-columns 3.625 inches4-columns 4.854 inches5-columns 6.083 inches6-columns 7.312 inches7-columns 8.541 inches8-columns 9.77 inchesColumn Gutter .062 inches Page Depth 11 inches
MECHANICAL MEASUREMENTSTabloid
The terms of this agreement are based on cash with order or thirty day accounts with approved credit by the business office of Denton Publishing Company. All rates are net. No rebates for accumulated linage.
This agreement may be terminated by either party for any reason at any time. If this agreement is terminated by either party, a termination surcharge, equal to the difference between current open rate and advertiser agreement rate, for all advertising placed under the terms of this agreement, will be added to the above named advertiser’s billing. If at the end of the term of this agreement, advertiser has failed to meet linage commitment, Denton Publishing Company will bill advertiser for the balance of the agreement or the rate difference based on accumulated linage, whichever is the lesser amount.
Agreements remain in effect when payment is received by the 20th of the month following statement date. Agreement rate advertisers with account balances of 30 days or more will be subject to collection procedures, possible agreement termination and open billing from beginning date of the agreement to last insertion scheduled.
Depth Requirements––Any ad running more than 18-1/2 inches in depth will be charged as 21 inches in depth.
Request for Placement––We try to comply with customer section or page requests. However placement can only be guaranteed with a 35% cost of ad charge applied.
Errors and Adjustments–– Please check your ad the first day it runs to see that all information is cor-rect. This will ensure your ad is exactly what you want readers to see. Denton Publishing Company assumes no responsibility for errors appearing on original copy submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be responsible for incorrect ads after the first day of publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following business day. Claims for errors in billing must be made within 30 days of date of invoice; otherwise, such claims will not be considered.
Proofs / Copy and Layout Changes –– Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy or layout changes totalling 25% or more of the ad will be subject to a production surcharge of 35% of the cost of the ad.
Tearsheets––Tearsheets are available upon request at no charge, up to five (5) tearsheets of each ad. Additional tearsheets may be requested for a charge of 25¢ each. Any request made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, minimum charge, $20. Tearsheets will be mailed at the end of the month unless otherwise requested.
Cancellation – Ads cancelled after deadline will be billed for the amount of space reserved by advertiser.
TERMS
CIRCULATION/DEMOGRAPHICS
Denton Record-Chronicle Delivery AreaDENTON ................ 76201
DENTON ................ 76205
DENTON ................ 76207
DENTON ................ 76208
DENTON ................ 76209
CORINTH ................ 76210
ARGYLE ................. 76226
AUBREY ................. 76227
JUSTIN ................... 76247
KRUM .................... 76249
LAKE DALLAS ......... 75065
PILOT POINT .......... 76258
PONDER ................ 76259
SANGER ................. 76266
Additional DRC Circulation to outlying markets of: Lewisville, Little Elm, Shady Shores, Decatur, Tioga
7-Day Readership: 329,529
Denton Record-ChronicleDaily Readership: 37,029
Sunday Readership: 51,984
Wednesday Readership: 92,400
Average number of readersper newspaper: 3.3
Who reads the Denton Record-Chronicle?*• 46.9% male, 53.1% female.
• 47.2% of Sunday readers are between 25-44 years old.
• Median household income of over $78,000.
• 57.1% have kids in the home.
• 43.8% of reader households have at least one child under 12 years old in the home.
• 46.76 is median age.
LEWISVILLE
GRAYSONCO.
COLLINCO.
COOKE CO.
Grapevine Lake
TARRANT CO.WISE CO.
DALLAS CO.
DALLAS
LEWISVILLE75057
LewisvilleLake
Ray RobertsLake
FORT WORTH
ALLIANCEAIRPORT
WISECO.
GREENWOOD76234
SLIDELL76267
KRUM76249
DECATUR76234
PONDER76259
JUSTIN76247
ROANOKE76262
NORTHLAKE75247
ARGYLE76226
BARTONVILLE76226
CORINTH76210
HIGHLANDVILLAGE75077
LAKEDALLAS75065
LITTLEELM
75068
KRUGERVILLE76227
AUBREY76227
SANGER76266
PILOT POINT76258
TIOGA76271
VALLEYVIEW76272
COLLINSVILLE76233
GAINESVILLE76240
THECOLONY75056
CROSSROADS76227
SHADYSHORES76208
TROPHYCLUB76262
FLOWERMOUND
30402499
1385
1173
2164
114
114
121
121
455
455
51
51
287
287
81
635635
428
407
35W
1171
407
35E
35N
380380
289
377
377
183
289
183
377
377
156
156 170
DFWAIRPORT
DENTON
377
380 380
Loop 288
University
Sherm
an
Ft. W
orth
Dr.
Oak
Locust
Elm
Hickory
Dallas Dr.
Loop288
35W
35N
35E
76201 76209
76208
76208
76205
76210
76207
76207
76207
City of Denton Zip Codes
7502275027 75028
75067
82 82
81
26
Denton Record-ChronicleTotal Market Coverage
*2013 Release 1 Scarborough Report. Copyright 2013 Scarborough Research. All rights reserved.
PREPRINT RATES
Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 14,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000
DENTON RECORD-CHRONICLE
Up to 10 std 12 std 14 std 16 std 18 std 20 stdor 20 tab or 24 tab or 28 tab or 32 tab or 36 tab or 40 tab
Circulation< 4,999 $76.00 $79.00 $82.00 $85.00 $88.00 $91.005,000-6,999 $66.00 $69.00 $72.00 $75.00 $78.00 $81.007,000-12,999 $59.00 $62.00 $65.00 $68.00 $71.00 $74.0013,000-17,999 $55.00 $58.00 $61.00 $64.00 $67.00 $70.0018,000-24,999 $53.00 $56.00 $59.00 $62.00 $65.00 $68.0025,000-30,000+ $51.00 $54.00 $57.00 $60.00 $63.00 $66.00
12-25 per year 5% | 26-48 per year 10% | 49-78 per year 15% | 79-100 per year 20% | 101+ 25%
AVAILABLE CONTRACT FREQUENCY DISCOUNTS
The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas. The Dallas Morning News’ preprint guidelines apply and can be provided upon request.
The Denton Record-Chronicle offers innovative, affordable ways to deliver your message with advertising that’s smart, precise and effective.
With products ranging from full-color newspaper inserts and wraps to direct mail and custom door hangers, the Denton Record-Chronicle can get your message into the customer’s home. Go as narrow or as wide as you want – we can deliver to specific addresses or an entire area. You name the target. We’ll hit it.
Products Offered:• Catalogs • Self Mailers • Menus• Inserts • Pocket Folders • Newsletters• Door Hangers • Annual Reports • Flyers• Brochures • Collateral Material • Post cards
Dallas Morning News North Plantc/o Denton Record-Chronicle3900 W. Plano Pkwy, Dock M-3 or M-4Plano, Texas 75075214-977-6942M-F 7:00 am - 6:00 pmSaturday by appointment only
*For TMC/shared mail, see below for mailing address.
ADDITIONAL MARKETING SOLUTIONSWE KNOW PRINT.
Inserts must be received 1 week prior to publication. All inserts for Denton Record-Chronicle ship to:
TMC/SHARED MAILOur Total Market Coverage (TMC) program combines the packaging power of Valassis/Red Plum TM with the printing and distribution capabilities of the Denton Record-Chronicle to create the most robust advertiser package in Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a mid-week, four-page wrap of free-standing inserts and display ads that reaches 99% of Northern Denton County.
Valassis/Red Plum insert reservations must be made 19 days prior to Wednesday distribution and delivered 12 days prior to Wednesday distribution to 600 N. Cockrell Hill Road, Dallas, TX 75211. An appointment must be set up 48 hrs in advance. Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday, Sunday by appointment only. Contact Jesus Reyes at 214-353-6235 or [email protected]
• Saturate the market geographically, psychographically or demographically – or a combination of all three.
• Capture all the households in a ZIP code of sub-code level.• Save postage by sharing the mail expense with other advertisers.
• Identify potential new customers, growth opportunities and sales strategies with our custom analytics.
• 70% of all U.S. households look at the Shared Mail Package weekly.
SOURCE: TNS Custom Studies, NFO WorldGroup, 2008
ONLINE ADVERTISING
Banner* Tower * Medium Rectangle*
$7.00 $7.00 $7.00
$5.50 $5.50 $5.50
$4.50 $4.50 $4.50
$4.00 $4.00 $4.00
Open Rate
3 Months
6 Months
12 Months
*Cost per thousand
Promo Rectangle 190 x 90
Medium Rectangle 1 300 x 250
Medium Rectangle 3 300 x 250
Banner 728 x 90Promo
Rectangle 190 x 90
Mini Promo Rectangle 120 x 90
Tower 120 x 600
Banner 728 x 90
Medium Rectangle 2 300 x 250
What the traffic’s like on DentonRC.com?
• Almost 1.2 million page views per month
• Almost 160,000 monthly unique visitors
• Over 330,000 total visits per month
• 7.56 minutes per visit
*Omniture.com, 2013 monthly average
Fixed Position*
Top rectangle or top banner Home page $400 Local or Sports $300 All other $250
*Cost per day
24 Hour Blackout*
Home Page $2,300 Local or Sports $1,500 All others $750
*Cost per day
Search Engine Marketing (SEM)
Call 940-566-6858 for information.
Blog Sponsorships*
Banners or Towers High School Sports $350 Mean Green $350 Biz Buzz $250 News Gathering $350
*Cost per month
Rich Media, Enhanced Ads*
Floating, Sliding, Expandable, Pencil, Wallpaper, Page Peel or Interstitial Fixed Position $400
*Cost per day
Videos
Pre-roll (15 seconds) Commercial (45 seconds max.) Call 940-566-6858 for more information.
What the traffic’s like on m.DentonRC.com?
• Almost 140,000 page views per month• Almost 37,000 monthly unique visitors• Over 65,500 total visits per month
*Verve, Adobe Analytics, 2013 monthly average
MOBILE ADVERTISING
TARGETED EMAIL DELIVERY
SPECIALS Quantity CPM 5,000 $110 10,000 $100 20,000 $90 NEWSLETTERS $1,500 per newsletter, per month
AD SUPERCHARGER $10 upload Thursday print ad to an opt-in e-mail blast
Mobile
Run-of-Site Banner Ads $20/thousand
must submit 3 sizes: 320 x 53 pixels, 300 x 50 pixels and 216 x 36 pixels
(Landing page currently included at no cost)
Run a hassle-free, managed social advertising campaign
SOCIAL MEDIA
200k-300k $1.00/thousand
310k-500k $0.90/thousand
500k+ $0.80/thousand
CONTACT INFORMATION
MAIN OFFICE ......................................................... 940-387-3811
Classified In-Column .............................................. 940-387-7755
Advertising ............................................................ 940-566-6858
Newsroom ............................................................ 940-566-6861
Subscriptions ......................................................... 940-566-6836
314 East Hickory Street | P. O. Box 369 | Denton, Texas 76202MEDIACOMPANY
Denton Record-Chronicle
MEDIA COMPANY
Bill PattersonPublisherPhone: 940-566-6808Email: [email protected]
Chris BrumfieldBusiness ManagerPhone: 940-566-6806Email: [email protected]
Dawn CobbManaging EditorPhone: 940-566-6879Email: [email protected]
Amanda Crocker Marketing DirectorPhone: 940-566-6809Email: [email protected]
Larry McBrideDirector of SportsOnline News EditorPhone: 940-566-6913Email: [email protected]
Cody RobinsonPrepress ManagerPhone: 940-566-6915Email: [email protected]
Sandra HammondAdvertising DirectorPhone: 940-566-6820Email: [email protected]
Shawn Reneau Outside Sales Manager, Pre-PrintsPhone: 940-566-6843Email: [email protected]
Julie HammondInside Sales ManagerPhone: 940-566-6819Email: [email protected]
Carolyn GarciaClassified Advertising SupervisorPhone: 940-566-6815Email: [email protected]
Becci HendrixSenior Account ExecutivePhone: 940-566-6853Email: [email protected]
Linda Horne Account Executive Phone: 940-566-6852Email: [email protected]
Rennea HowardAccount ExecutivePhone: 940-566-6825Email: [email protected]
Tami Phillips Account Executive Phone: 940-566-6855Email: [email protected]
Katie SloverAccount ExecutivePhone: 940-566-6829Email: [email protected]