10 things i have learnt
DESCRIPTION
Collected thoughts about my last 6 years working at BSkyB and more generally about creativity and the art and science of being digital.TRANSCRIPT
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Helvetica NeueTighten the tracking, dropthe bass
Digital team | August 2012 | Andy Dobson
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This is the last timeYou will have to listen to my bullshit.
Thank you for indulging me. IMHO, YMMV, YOLO
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The long roadFrom interactive TV design team to all round Digital creatives.
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Without further waffleHere are ten things I have learned
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1. Everybody is an artistYou are not your discipline
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2. Creativity creepsMoving up slowly
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3. Hire people that are much smarter than you
But don’t tell them that :o)
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4. Stand on the shoulders…But understand how you got up there and how to get down
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5. Allow it.Beg forgiveness, don’t ask for permission.
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6. Technology is a toolkitIt’s also a playground
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7. Fail beautifullyFail often
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8. Sky is not a meritocracyAnd it’s not your fault
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9. Collaboration is the keyAs above, so below
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10. Inspire yourself Inspire each other
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Thank youFor six amazing years
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Kirk out.
@andrewdotdobsonandrewdobson.co.uk