your personal social media plan

My Social Media Plan

My name is: _________________________

@kanter, wearemedia.org, @problogger, Josh Bernoff, @sambe11

1www.samanthabell.com.au

Here’s some background…creatively expressed.

Read and ponder what is relevant to your social media use.


There are different uses of Social Media. Which ways are yours?


Here’s an example. Sam’s Social Media use.


Social Media can be used to learnand to express your wisdom


There are many Social Media tools available.


Consider what success looks like for you

www.samanthabell.com.au 7

Consider the time required and the time you have.


@kanter, wearemedia.org

And how your success will be measured.


http://www.slideshare.net/yongfook/social-media-roi

Here is your Social Media Plan…


Which of these statements are true for you?(tick / check those that are relevant)

I want to use Social Media …– To listen and learn from experts & information sources– To monitor what is said about me– To build relationships with certain people– To raise awareness of an issue and engage action– For my self expression and creativity– To increase my profile and reputation– To promote a product or service– To create content that will engage others to share, encouraging

word of mouth (about me or my issue/product/service)– To increase relevant visitors to my site– For fundraising– For Search Engine Optimisation (SEO)– Other _________________________________________________________


Who are the groups of people you wish to reach?(fill in circles with names of groups you wish to reach)

Name of group

Name of group


Who are the groups of people you wish to reach?

Name Description Social Media sites where they spend time

What I will offer

1.

2.

3.

Choose 3 of the groups on the previous page as a PERSON. Think of an example name (e.g. Mary Koustas) that represents the group. Describe them and what you will offer.


Use these ‘people’ when you are blogging or using Social Media. Add your additional knowledge over time.

What are your current thoughts on what you would like to do using Social Media?


What do you wish to achieve through Social Media?

Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.


Add SMART Goals (specific, measurable, attainable, realistic, time-based)

Which tools will you use and how?


@kanter, wearemedia.org

Tool How

How much time will you spend on Social Media each week?Do you need additional experts?


Do you have offline and other components to include in your Social Media plan?

Include here how much time you wish to spend on finding and reading interesting and relevant information – e.g. your favourite blogs, interesting links on Twitter.

How will you know you’re successful?

What metrics will you use?

What data or metrics will you use to track your objectives?

How often will you track? Do you have the systems and tools

set up to track efficiently?


What actions do you need to take now and in the future?


Action When

Enjoy!


your personal social media plan

Documents

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