90% OF BUYERS START ONLINE

Context 1/4

Source: https://twitter.com/pedro__romero/status/741161846414188545

Social Media Statistics:

• Total worldwide population is 7.3 billion July 2015• Internet has 3.17 billion users• 2.3 billion active social media users• 91% of retail brands use 2 or more social media channels• Internet users have an average of 5.54 social media accounts• Social media users have risen by 176 million in the last year• 1 million new active mobile social users are added every day. That’s 12 each second• There are 1.65 billion active mobile social accounts globally

Context 2/4

Social Media:All means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks

We can consider 6 types of Social Media:

Context 3/4

Context 4/4The first vital thing to understand is: Social Media is not just a marketing tool

Social Media affect all areas in a Company:

PERSONAL BRANDING

People tend to put their best foot forward while interacting on social media:

• Like Me• Follow Me• Listen Me• Hire Me• Vote For Me

When post your messages, consider which Channels to use and your target audience.

While our social media friends offer us a great deal, it is not a true substitute or even supplement for real-life interactions with others.

SOCIAL MEDIA CHANNELS

SOCIAL MEDIA CHANNELS

https://twitter.com/pedro__romero/status/479266005097918465

Social Media is moving from our desktops to our devices:

• More than two-thirds of the time users spend on the Facebook can be attributed to mobile devices

• For Twitter, more than 85%. • Activity on image-heavy platforms (like

Instagram, Pinterest and Tumblr) is also happening on mobile

• LinkedIn is largely desktop

SOCIAL MEDIA CHANNELS

https://twitter.com/pedro__romero/status/517970632815173632

Multiple Channels:

Formulate a clear vision on the role of each of the online touch points.

Take Away:Sharing your influencer’s content is an easy way to get them to notice you.

CONTENT MANAGEMENT

CONTENT MANAGEMENT

https://twitter.com/pedro__romero/status/479266005097918465

Tips:

Use a personal “Landing Page”: For your multimedia (I use a Wordpress Blog)

Create your ecosystem: Link ALL your Channels

Promote your message: Using best suitable Channels

Take Away: The truth is that all online channels are interrelated, then use your Content properly

https://twitter.com/pedro__romero/status/422127438156414976

CONTENT MANAGEMENT

Channels are related to “environments”• Facebook: Family house• Twitter: Coffee shop• LinkedIn: Office• You Tube/Picturetel: Friend House

Messages should be posted in the adequate Channel(s).

Be consistent to build a solid Personal Brand

Audience has different timing and expectations depending on the Channel

LINKEDIN

https://twitter.com/pedro__romero/status/743716801612124160

Use Words thatappers in Job Listing

Keep skillsupdated

Include relevantContent media, related with theposition

LINKEDIN

Added Media from Slideshare

Link to embedded Tweets and RSS

BLOG

TWITTER

BIO

Blog

Pinned Tweet: To be in the

top forbranding

Create Mini Communities

Frequency Timing

TWITTER

https://twitter.com/pedro__romero/status/542458647595323392https://twitter.com/pedro__romero/status/560751067127115776

TWITTER

https://twitter.com/pedro__romero/status/580680701298806784

List can be used to:

• Create mini communities of shared interest

• Target your audience: Find and share information

• Feed your blog with Twitter List