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Social MediaPersonal and Professional Development

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Loud.Messy.Directionless.

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56%of adults don’t actively think about the consequences of their online activities.

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14%of adults say they have experienced negative consequences due to online activities by others.

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46%of 14-17 year olds regret something they posted online.

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We need to care.

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We all cast shadows.

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Meet Leah.

mIMAGE: IMGUR, PASTLIGHTSPEED

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We all leave footprints.

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Meet Chris.

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You have a choice to make.

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We don’t get to decide our personal or professional brand.

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… but we can influence it.

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Be proactive.

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Start here

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What do I want?

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Engage alumni

Create, sustain, improve brand image

Increase awareness, advocacy, rankings

Engage current students

Build internal community

0 20 40 60 80 100

49

56

61

77

84

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Select and optimize.

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Network Uses Ideas

Facebook Personal Chose profile picture and timeline wisely. Watch privacy.

Twitter Networking Engage and listen and share from other networks.

LinkedIn Professional Presence Establish thought leadership.

Google+ Search Own the conversation.

Pinterest Find What You Love Use repins as a public vision of who you are.

Instagram Visual Capture and present your visual world.

Vine 6 Seconds Showcase your fun side.

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FacebookTwitter

LinkedInYouTube

InstagramFlickrBlogs

PinterestGoogle+

Institutional site that aggregates SNS*Social communities from vendors*

VimeoCommunity created inhouse*

TumblrVine

Geosocial serviceWhatsApp

0 20 40 60 80 1001

69910

161719

2626

3437

4268

7682

95

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Facebook

Twitter

YouTube

LinkedIn

Instagram

0 20 40 60 80 100

2

17

22

32

81

14

36

22

58

90

Most successful for overall goals Most successful for fundraising

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mfacebook.com/friends/organize

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14X

15X

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13X

42%

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13XBody Level One

Body Level Two Body Level Three

Body Level Four Body Level Five

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Get involved.

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Build credibility. Expand your network.

Target communication.

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#caseasap14 #casesmc #fundchat #ypnpChat #sachathat

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Lead.

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“Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.” !Seth Godin

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Ask Yourself What makes me compelling?

What makes me unique? What makes me great?

mTell that story.

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Emotion. Social proof.

Practical value.

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Thank you.

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Questions?