"you: the brand" - michelle villalobos presentation to american express technologies, 2011
TRANSCRIPT
with
Michelle Villalobos(vee - ya - low - bos)
You: The Brand
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We ALL have a personal brand. Purposeful or accidental, decided by you,
or decided by those around you...2
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
It’s the difference
between this...
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
...and this:
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1It’s“one-hit-wonder” vs. longevity
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
In-demand vs. widely available
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
known vs. unknown
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“top of mind”
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• talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker? • dirty politician?
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It’s not WHAT you know.It’s not even WHO you know.
It’s who knows YOU.
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How do people describe you... when you’re not in the room?
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People LOVE talking about other people, are you MANAGING what they’re saying about YOU?
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Are you known for where you’re GOING or where you’ve BEEN?
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How YOU can do it.But before we start... a
little something to get you pumped up!
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http://www.youtube.com/watch?v=qR3rK0kZFkg15
My story.
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“oye gringa” yearsthe “I’m-not-hispanic”
years
“intellectual” years
“what-the-heck-is-she-doing-with-the-money-we-spent-on-
her-education” years
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2
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So I quit... and ventured out.
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uh-oh.
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Fast Forward 5 Years...
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Now.
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Business Is incoming
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I’m considered an expert in my field
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I work with people I love
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How I did it.
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Online Branding
In-Person Networking
Email Marketing
Social Media
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Online Efforts
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Networking
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 1. Get CLEAR about who you are, what your PURPOSE is,
and what you WANT out of your career... and your life.
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Are you on your path?Gut check time.
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Image: Michal Marcol / FreeDigitalPhotos.net
Do you love what you’re doing right
now?
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Are you bringing your “A Game?”
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Begin with the end in mind...What will your life look like in 3 years?
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What kind of work do you
want to be doing?
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Who do you want to be doing it for?
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Who will you be doing it with?
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How do you want to work?
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Do you want to travel for work?
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Really think about the kind of WORK you want to do, and the kind of environment in which you want to do it.
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What goals or milestones can you identify?
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Remember your hobbies and passions
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Do you like to be alone? Surrounded by people?
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Where do you want to BE?
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What kind of lifestyle do you want to maintain?
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What’s your risk tolerance?
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Discussion
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Who ARE you REALLY?
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this is what people SEE
HOW YOU LIVEWhat you say
& do
WHAT YOU WANTFuture Goals &
Objectives
WHAT YOU BELIEVE INPrinciples & Values
WHY ARE YOU HERE?Purpose
WHO ARE YOU?Innate Passions,
Talents & Interests
this is what determines your brand
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Passions
- love to do
- as a kid
- how about what you hate doing?
Talents
- physical
- “brainy”
- empathetic
- relationship-building
Interests
- the shows you watch
- the books you read
- the things you love doing - even though you don’t get paid
the PITs
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Call your MOM!!Trust me...
she remembers.
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Get clear about Who you ARE,
what you OFFER & Who NEEDS you most
= POSITIONING STATEMENT
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“Professional speaker, trainer & consultant on Personality
Marketing - how to cut through the clutter, capture attention
& create opportunities in an age of virtual relationships, information
overload & ADD.”
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Positioning Statement Exercise
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Positioning Statement Exercise:
What do you want to be TOP OF MIND for?
Write a positioning statement for that.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Step 2. Own your name
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
“in 30-seconds or less”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with a “baseline”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Monitor
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http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Deploy!!
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Own Your Name
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Claim ALL profiles wherever you can...
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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put your name on everything you put onto the internet.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with the easy stuff
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
What do you want to be top of mind for?
“Fine Art & Wedding Photography in Miami”
Private yoga instruction in North Miami
Beach
Luxury safety, security & locksmith services in South Florida
One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble
Relationship expert specializing in helping single
women in Miami find the love of their dreams
Hypnotist specializing in weight-loss, quitting smoking and
reducing stresss
Choose your key words
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http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year.
IDEA: Create a personal one-page website with simple links to anything - from the
obvious (your LinkedIn Profile, your Facebook Profile) to the not-so-obvious -
the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be authentic.
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http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year
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Share your
expertise
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Step 3. Look the part
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Standing out – appropriately – from the crowd helps you stay top of mind. Look UP at the top people in your field and get inspired by them.
Then add your own twist.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
social is the new business
Body Language
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• Eye contact• Body language• Clothes• Neatness • Expression• Attitude• “Props”• Greeting/handshake• Striking up rapport
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What to watch out for.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
social is the new business
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• Unequal distribution of eye contact
• Arms/hands/fidgeting• Unhappy/angry “resting
face”• Smile-talking (it feels fake)• Personal space / proximity• Leaning in• Other people around you
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Most people don’t make enough eye contact.
(Are constantly on your BlackBerry?)
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1
Eye contact is the most basic form of
human interaction... even newborns do it
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1
Does your body
language say “I’m too
busy for you”? That’s one surefire way to turn
people off...
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1
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Handshakes establish equality between two people.
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No limp handshakes, please...
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And while we’re at it, no dainty “fingertip” handshakes either.
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Step 4. Build Your Network
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Networking124
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download at:www.MichelleVillalobos.com
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Create ALLIANCES & PARNERSHIPS
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Gather a personal “board of advisors”
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Relationship Killers
• lack of contact
• one-sidedness
• self-interest
• neglect
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Relationship Growers
• availability
• contact
• trust
• listening
• honesty
• mutual benefit
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the 7 habits of highly connected people
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download at:www.MichelleVillalobos.com
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Step 5. Communicate Powerfully
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The way you say things is, like, important?
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Do you ask for permission to speak up?
Can I ask a question?
I just want to add one thing
Would you mind if I said something?
I have an idea I’d like to share, if you don’t mind
May I add something?137
Do you start your sentences with “I” – as in, “I think that”
or “I feel that...”?
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“I”
blame you for issues that aren’t yours childish
takes focus off the facts
not effective leadership (it’s not about you)
often leads to “psychobabble”
* How To Say It For WomenPhyllis Mindell, Ed.D.
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“you”140
“feel”141
“I don’t have enough time to complete that job”
* How To Say It For Women Phyllis Mindell, Ed.D.
“I like the way you closed that deal”
“I noticed that the office wasn’t cleaned up”
“You forgot to send me that email”
“I feel good about this project”
“For the job to be done right, it requires more time”
“Well done on that deal”
“The office wasn’t cleaned up last night”
“I didn’t receive your email”
“This project will be great for business”
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“psychobabble,”rambling & nervous chatter
“blah, blah, blah...” “Be in the moment... “present...” “The Secret...” “The Law of Attraction”
and... and... and...“I’m suuuuch an Aquarius (giggle)”
“I feeeeel...”
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delete words that don’t add value
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instead try
“um”passive voice
“feel”“I”
fillers
pausingactive voice
stating the facts3rd person
pauses
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onlyjust
you knowreally
in my opinionsort ofkind of
apparentlyI’m not an expert, but
I may not be qualified, butbut
maybeI guess
“Hedges”
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too passive
“I may be wrong but what if we try a new approach? I was
thinking, you know, maybe we could, um, find a partner or something, you know
to help us grow our mailing list. Maybe I could call a few people that I know. I don’t know,
what do you think?” kie josiuel lk asj kdi ko oudu lki, reit kci,wii, oieru iyd klkea loi leoop ncke
adlfjad ieu loo keuu eioci klle leyuc ckelk lkeas eec eae ree clkj elkj sld fkjds adlk fja....
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aggressive
“That idea is no good, forget it. We should find a partner and tap into their list. I know a few and I will start calling as soon as we
finish.”
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just right
“One way to grow a list is to partner with others and offer a benefit in return. I
know a few I can call. Thoughts?”
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Step 6. Promote Yourself
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“Unwritten Rules: What You Don’t Know Can Hurt Your Career” © 2008 by CATALYST
promote yourself
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Volunteer For High Profile Projects, Assignments & Teams
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How do you respond to compliments?
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Step 7. Find A Mentor (or mentors)
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Everyone needs
cheerleaders
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Step I: Dig Deep: Who are you? Why are you here, what do you want?
Step 2: Own your name.
Step 3: Look the part.
Step 4: Craft your story.
Step 5: Build your network.
Step 6: Communicate regularly & authentically
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Top Of MIND Exercise:
What are 5 things you could do right away to become
“top-of-mind” for that?
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Committments.
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Want More?
Free Mini Personal Branding Course
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Or just Google me!
MichelleVillalobos.com
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