"stop drowning in business cards" – michelle villalobos presentation to glazer kennedy...
DESCRIPTION
Learn how to take that pile of business cards and turn it into BUSINESS!TRANSCRIPT
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Stop Drowning In Business Cards!Michelle Villalobos(vee - ya - LOW - bos)
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Start Turning Business Cards Into Business
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
does your “system” look like this?
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 4
challenges?
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 5
WHY?• no system to process/maintain• high volume• 1-to-1 follow up• wasting time• lack of focus• unqualified contacts• push rather than pull
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
objectives
• how to maximize results from networking
• address most common challenges
• identify strategies to keep contacts “warm”
• plan for lead generation
• identify “capture” methods
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one-to-one
one-to-many
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relationship models:
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stop drowning model
extend
feedback
communicate
one-to-one
clients become
community“percolates” up to leads
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
from contact to client
1. capture (“Networking Like A Pro” - Ivan Misner)
2. input & organize
3. follow up/maintain to generate regular leads
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 10
i. capturethe value piece
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
ii. capture
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 13
introductions
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 14
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 15
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
write an article
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 22
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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(activity)
what value piece(s) could you quickly & easily offer to capture your ideal target?
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
universal concerns
• pain
• money
• happiness
• health
• time
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what matters to your ideal client?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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ii. input & organize(the process piece)
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 30
(manual)
(auto-sync)
✉
web
(auto-sync)
(manual)
(auto)
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what’s your process?(map it out)
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 32
• batch
• automate
• outsource
• delegate
willworkFREE!
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
categorize
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(what categories matter?)
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 42
iii. follow up/maintainthe trust-building piece
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• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods
* Duct Tape Marketing
you should know...1
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 44
the cheapest, easiest, most effective way to keep a large audience engaged over time?
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Marie Forleo’s emails• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish2
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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slideshows
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blog
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stay informed (i.e., Google Reader)
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
write articles
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
article “do’s”
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• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type
• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later
- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous
• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Eating Everything You Want!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day
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don’t like writing?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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maintenance strategies
• be quick for first follow up (but batch & use system)
• stay on top of your industry news & be a source of valuable info
• entertain, educate or inform (or all three!)
• focus on your ideal, you’ll lose people, it’s okay
• you don’t have to write - there are other tools!
• be human, be authentic
• “Power of One”
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
2
(activity)
what ongoing value could you quickly & easily provide to maintain your ideal target?
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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social mediaa quick note on
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social is the new business
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
old
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Be a person
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
committments
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
(888) 531-3830