World Halal Forum Europe

T h e p r e m i e r g l o b a l h a l a l i n d u s T r y e v e n T

e a r l s C o u r T C o n v e n T i o n C e n T r e , l o n d o n1 0 - 1 1 n o v e m b e r 2 0 1 0 | 3 - 4 Z u l h i J a h 1 4 3 1 h

W W W. W o r l d h a l a l F o r u m . o r g

halal produCTs & serviCes - going mainsTream

The 2nd

The World halal Forum (WhF) is The ‘premier’global halal indusTry evenT

deliberaTions aT WhF seTs The direCTion oF The halal indusTry, aFFeCTing all global sTaKeholders

The World halal Forum is The undispuTed premier global evenT bringing TogeTher business leaders and sTaKeholders From aCross The World under one rooF To disCuss,

ConsolidaTe and drive The Trillion-dollar halal indusTry. World halal Forum europe provides a regional FoCus Converging on The Challenges and opporTuniTies

speCiFiCally For This parT oF The World and hoW iT aFFeCTs The global value Chain.

World halal Forum is aCKnoWledged by The oiC

W h F & T h e g l o b a l h a l a l i n d u s T r y

e m e r g i n g h a l a l m a r K e T

The forum will focus on understanding Europe’s potential for tapping into the USD 2.3 trillion Halal industry. Europe’s domestic Halal market is huge, the Halal food market alone is worth USD 64 billion in 2009, and there are 52 million Muslims currently in Europe and this number is expected to double within the next 20 years.

The Halal industry is one of the fastest growing industries, with growth rates exceeding traditional industry sectors. Supply of Halal products and services are dominated by non-European countries, but huge gaps remain between the trade of Halal products and size of the market.

This means that there is a large un-tapped potential for European countries to be major Halal players, through understanding Halal trade and market access.

THE NEWLY PUBLISHED STANDARDS AS WELL AS

THOSE CURRENTLY UNDER PUBLIC REVIEW WILL

BE PRESENTED AT WHF EUROPE 2010 AND WILL

HAVE A PROFOUND EFFECT ON EVERY ASPECT

OF THIS EMERGING BUT SIGNIFICANT MARKET

As the Muslim world gets richer, the appetite for trade increases and the demand for value added products increases. The Halal market is ripe for:

• Completeproductranges• Culturaldiversity• Pre-cookedmeals• Toiletries&Personalcare• Pharmaceuticals• HealthSupplements

•France6.8billion•RussianFederation21.9billion•UnitedKingdom4.3billion

norTh ameriCausd15.3 billion

Central & South Americausd820 million

Africausd155.9 billion

Europeusd69.3 billion

Asiausd418.1 billion

Australiausd1.6 billion

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

The5thWorldHalalForumheldonJune21and22atKLConventionCentrewasahugesuccessopening to a highly charged and fully packed hall ofover800delegatesandindustrystalwartsfromover35countriesacrosstheworld.Forsomeofthe repeat delegates, the feedback was that this wasthebestWorldHalalForumheldtodate! As the prestigious gathering place for all experts, scholars and players in the industry, WHF2010hasyetagainprovidedanexcellentnetworking platform for all participants. MalaysianPrimeMinisterYABDato’SeriNajibTunAbdulRazakwhodeliveredthe keynote address during the opening ceremony commended the organizers: “I commend private organisations, such as Kasehdia,whoontheirowninitiative,havebroughtGovernmentandPrivatesectorstogether over the years, enabling various stakeholders in The Halal Industry to sit at the same table and discuss issues affecting our Ummah, not only in Malaysia but globally.” He also urged the industry to think bigger as a Halal Economy: “We need to think beyond industries and move into the larger realm of a Halal Economy. A value based economy rooted in trust, integrity and fairness. And why not? Halal has thrived and will continue to thrive on innovation. Furthermore,Muslimsaccountforonefifthoftheglobalpopulation,withbetween1.4and1.8billionspreadacross148countriesworldwide,and these numbers continue to grow.”

World halal Forum 2010 perFormanCe

regisTered delegaTes: 783media aTTendanCe: 149ToTal: 932audiTed pr value (malaysia only) : rm 15 million

World halal Forum 2010

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

World halal europe 2009 perFormanCe

registered delegates : 188 media attendance : 22Countries represented : 34mou signed : 3

World halal Forum europe 2009

HeldattheWorldForumConventionCentreinTheHague,Netherlands,from17to18November2009.WHFEuropewasheldforthefirsttimeeveroutsideMalaysia--withtheaim of tapping to the enormous potential of Halal market in the European region.

Duringthetwo-daysessionofWHFEurope,participantsandspeakersagreedthatHalalisnolongeratabooinEuropeasawarenessonHalalproductsandcertificationhasincreasedinthelastcoupleofyears.AdvertisingcampaignsonHalalproducts,certificationandlabelsarealsoontheriseinEurope,particularlyinFrance,whichhasanestimatedfivemillionMuslimspopulation.

WHFEUROPERESOLUTIONS:• TheWorldHalalForumrecognisestheimportanceofanimalwelfareintheproductionofHalal

food especially in the context of religious slaughter. The forum has resolved that organisations and communities involved in Halal food production should explore ways to reduce pain, distress and other welfare problems in the sourcing and treatment of animals during rearing, transport and slaughter.TheWorldHalalForumshouldcollaboratewithacademicresearchersandotherexpertsininvestigating the welfare implication and acceptability of different practices including pre-slaughter methods of restraint and applications to minimise pain and distress at the time of slaughter.

• HalalvaluesandprinciplesareinlinewiththoseofFairTrade.TheforumresolvedtoworktowardstheintegrationofHalalwithFairTrade.

• TheforumresolvedtoworktowardsaEuropeanHalalRegulationsandAccreditationsystem,startingwithasinglecountryasapilotproject,withthecountryproposedbeingtheUnitedKingdom.

TheWorldHalalForum(WHF)2009sawagatheringoftheheadsofstates,industryleadersand academics under one roof to voice their concerns, outline issues, and plot the future directionoftheglobalHalalindustry,whichbroughttogether908participantsfromover47countriesandattractedover52localandinternationalmediapersonnel.WHF2009generatedinexcessofRM9,698,000inPRvaluefromtheMalaysianmediaalone.

Fromtheopeningceremonytotheclosingremarks,therewasneveradullmomentasPressconferences, business matching activities and exhibitions exposed all delegates to a myriad of Halal industry opportunities and challenges. The foyer exhibition areas showcased the International Halal Integrity Alliance, as well as many different business and Islamic-related media. Adjacent to the forum hall was the sponsors’ exhibition area, showcasing Malaysian and prominent international Halal industry players from key segments of the global Halal value chain.

World halal Forum 2009 perFormanCe

registered delegates : 980 media attendance : 54Countries represented : 47mou signed : 10audited pr value (malaysia only) : rm 10 million

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

World halal Forum 2009

World halal Forum 2008 perFormanCe

registered delegates : 1190 media attendance : 200Countries represented : 57mou signed : 7audited pr value (malaysia only) : rm 10.2 million

WorldHalalForum2008,surpassedallexpectations,themed“SustainedDevelopmentthroughInvestment&Integration”theforumwasattendedbyover1,200delegates,HeadsofState,Ministers,governors, industry leaders, international media, representing 57countriesandtheleadingglobalproducersofHalalproductsandservices.FurtherestablishingtheWorldHalalForumasthePremiereventintheHalalIndustry.VIPsinattendanceincluded:

• YABDato’SeriAbdullahAhmadBadawi,PrimeMinisterofMalaysia

• HEMohammadAbulHassan, HeadofKuwaitiDelegation,SpecialEnvoyofKuwaitPM• HESheikhSalehAbdullahKamel,WorldHalalForumChairman• YABTanSriDatukPatinggi(Dr.)HjAbdulTaibBinMahmud, ChiefMinisterofSarawak• YABDatukDrMd.IsaSabu,MenteriBesarPerlis• YBTanSriDato’MuhyiddinYassin, Minister of International Trade and Industries • HEDrIrAntonApriyantono, MinisterofAgriculture,RepublicofIndonesia• Mr.MarwanAlKhatib, ManagingDirectorofDubaiIslamicInvestmentGroup(DIIG)• YBDatukDr.AhmadZahidHamidi,MinisterinthePMDepartment

• YBDatukPeterChinFahKui, MinisterofPlantationIndustries&Commodities• Mr.ÖmerFarukDoğan,DeputyUndersecretaryofForeignTrade, RepublicofTurkey

World halal Forum 2008

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

TheWHFCEORoundTableseriesisanother initiative in-line with the World HalalForumCharterendorsedbythePrimeMinister of Malaysia. WHFCEORoundTable will assist and support the development of world-class Halal industry standards covering the entire value chain.

TheWorldHalalForum– Industry Dialogues are designed to create understanding in different sectors and drill down to the heart of issues faced by industry players, governments, and stakeholders alike.The Industry Dialogues allowspecificissuestobeaddressed and problems resolved before the next WorldHalalForum.

The inaugural WhF 2006“The global halal marKeT – an indusTry perspeCTive”

Number of delegates: 463

Countries Represented: 27

Audited PR value in Malaysia only: RM3.79 million

World halal Forum 2007“harmonising The global halal marKeT”

Number of delegates: 914

Countries Represented: 37

MOU Signed: 5

Audited PR value in Malaysia: RM4.42 million

WhF indusTry dialogues

WhF Ceo round Table

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

governmenT supporT & inTernaTional reCogniTion“The malaysian inTernaTional halal shoWCase (mihas) and The World halal

Forum, WhiCh reCeived a Tremendous response, Will be an annual evenT.”HalalChapter,3rdIndustrialMasterPlan(IMP3),18August2006

malaysian governmenT supporTThe Malaysian Government is committed to playing a leading role in the global Halal industry and establishing Malaysia as a global Halal hub. Towards this end, the Malaysian Government is undertaking a range of initiatives. including endorsing the annualWorldHalalForumevents.

OIC RECOGNITION1.Welcomethecoveningofthe3rdannualWorldHalalForum,

whichwasheldinKualaLumpur,Malaysiaon12-13May2008.

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

inTernaTional halal inTegriTy allianCe

ADOPTION OF INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI ALLIANCE), A NON-NATIONAL

AND NOT-FOR PROFIT ORGANISATION TO DEVELOP, IMPLEMENT AND MAINTAIN HALAL STANDARD

AND CONFORMITY ASSESSMENT SYSTEM IN ASSURING HALAL INTEGRITY THROUGHOUT THE

WHOLE SUPPLY CHAIN, AND TO PLAY A LEADING ROLE IN ASSISTING MUSLIM AND NON-MUSLIM

COUNTRIES IN HALAL INSTITUTIONAL DEVELOPMENT AND OTHER IMPORTANT AREAS.

WorldHalalForum2008Resolution

FromresolutionthatwaspassedatWorldHalalForum2008,theInternationalHalalIntegrityAlliance(“IHIAlliance”)hasstartedthefirstofaseriesofWorkingGroupMeetings to develop the modules for the International Halal Standard.

On2May2009,IHIAlliancewasinvitedtopresentitsframeworkonthedevelopmentofGlobalHalalStandardsattheIslamicChamberofCommerce&Industry(ICCI)GeneralAssemblyheldinCairo,ArabRepublicofEgypt.

AddressingtheChamber’sPresident,H.ESheikhSalehKamel,BoardMembersandrepresentativesoftheUnionsoftheIslamicStates’Chambers;DarhimHashim,theChiefExecutiveOfficerofIHIAlliance,hadthehonourtopresenttheglobalframeworkinthepresenceoftheH.EtheEgyptianMinisterofTradeandIndustry,RashidMohamedRashid.

IHI ALLIANCE MANDATES & RECOGNITION:•RecognitionbytheOrganisationofIslamicConferenceattheForeignMinistersmeetingheldinUganda(2008).

•StrategicpartnershipbetweenIHIAllianceandtheIslamicChamberofCommerceandIndustry(“ICCI”),anorganoftheOICmandatedtobetheprincipalrepresentativeoftheprivatesectorinOICmemberstateswithregardtovalues,Halalandqualitycontrol.

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

World halal Forum & ihi allianCe

WorldHalalForum2008markedthemostsignificanteventforIHIAllianceasthe Tun Dato’s Seri Abdullah pledged the Malaysian government’s full support forIHIAlliancewithanallocationofRM15millionoverthenext3years.

H.E.SheikhSalehKamel,PresidentoftheIslamicChamberofCommerceandIndustry(ICCI)announcedthestrategicpartnershipbetweenIHIAllianceandICCIinhismaidenspeechasthecurrentWorldHalalForumChairman.ThiseffectivelyentrustsIHIAlliancewiththetaskofimplementingtheGlobalHalalagendamandatedtoICCIbytheOIC.

The World Halal Forum is supporting the growth

of the Global Halal Industry through IHI Alliance.

Be in pole position at WHF 2010 Europe to learn how

the modules will impact your business.

11 MODULES OF THE GLOBAL HALAL STANDARD

UNDER ICCI-IHI ALLIANCE PARTNERSHIP

W o r l d h a l a l F o r u m a C C o m p l i s h m e n T s

muslim-friendly hospitality services

animal Feed & inputs

laboratory Testing & analysis

logistics

Food services

Cosmetics & personal

Care

pharmaceuticals

Food processing

slaughter & processing

animal Welfare

FinanceiCCi-ihi

allianCe halal

sTandard

Public Review

Public Review

Under Development

Under Development

Under Development

Public Review Public Review

Published

Published

Published

Published

us Kosher market is usd 100 billion with 86,000 differentiated products.

muslims purchase more Kosher products than Jews.

For every one halal product on the shelves, there are 86 Kosher products.

m o v i n g a h e a d

The halal indusTry is sTill developing

TheWorldHalalForumiscommittedtodevelopingtheGlobalHalalindustryforthebenefitofallMuslims.

Fromitsinceptiontheforumadoptedaveryclearsetofguidelines and goals to compliment this development.

PartnershipwithWHFmeansaninvestmentin the future of the Halal industry.

TheWHFplatformbringspeopletogethertodiscusstheonemajorissuethatunifiesandbenefitsallMuslims,show your staff and customers your brand cares.

TheWorldHalalForumsecretariathavebeenconductingafulldevelopmentalprogramforHalalsince2003.

These include •GUIDEBOOKS •MAGAzINE •TV SHOWS •WEBSITES •INTERNATIONAL

EVENTS •INTERNATIONAL AWARDS •TRAINING & CONSULTANCY •AWARENESS

W o r l d h a l a l F o r u m m a r K e T i n g m e d i a

Comprehensive halal developmenT program

m a r K e T i n g & b r a n d p r o m o T i o n

The Forum is not only a platform for discussion and debate, it is also a vehicle for action. Agreements, M.O.U.s, and new initiatives have been announced at WHF that have changed the face of the Halal Industry. press conferences and signing ceremonies held during WHF, ensure global press coverage.

high impaCT agreemenTs

1. THEADVERTISINGANDPROMOTIONALPROGRAM•LocalandInternationalMedia•Broadcastmedia•PrintMedia•Internetadvertising•Buntingsandbanners

TheWorldHalalForumhasastrongandeffectivepromotionalcampaigntoensurethesuccessofthe event and the growth of the brand. The brand building campaign consists of advertising and public relation activities, international dialogues and roundtables, and participant promotion.

2. PUBLICRELATIONS•Generalpublicrelationsactivities•Internationallaunches•LocallaunchesinMalaysia•Internationalpromotionaltrips•ManagementofmediacentreforWHF•Mediafly-in

4. PARTICIPATIONPROMOTIONThe goal of this program is to bring the key decision makers in the GlobalHalalIndustrytoMalaysiaforWHFeveryyear.

We classify the key players as follows:•Thosethathaveapotentialtotrade,manufactureandsupplyrawmaterials•Thosewithapotentialtoinvest•Thosealreadyconsideringinvestmentandwantingencouragementtocommit•ThosethathaveaninfluenceonHalaldevelopmentincludingcertificationbodies.

m a r K e T i n g & b r a n d p r o m o T i o n

The participants will be from the following groups:•KeygovernmentofficialsfromOICandSoutheastAsiacountries•KeyindustryplayersintheHalalindustryglobally•non-OICHalalsupplyingcountrieslikeBrazil,SouthAfrica,Argentina

•HeadsofCertificationBodiesandIslamicOrganisations•TradeAssociationsandChambersofCommerce•Internationalmedia•BusinessAssociationsandSME’sfromMalaysia

3.WORLDWIDEPROMOTIONTheWHFpromotionaltours&IndustryDialogueshasbeenheldinJakarta,Istanbul,SaoPaolo(Brazil),BuenosAires(Argentina)andSingaporetonameafewandupcomingincludesJordanandAustralia.

BROCHURE&OUTDOORDISPLAY ON-LINE:WEBSITES&EMAILNEWSLETTERS

PRINTADVERTISEMENT

NEWSLETTER&ADVERTORIAL

m a r K e T i n g & p r o m o T i o n e x a m p l e s

WWW.WORLDHALALFORUM.ORG

INAPRIL2008:

•412,200UNIqUEVISITORS

•21.5GBBANDWIDTHUSED

WWW.HALALJOURNAL.COM

AVERAGE400KHITSPER

MONTHAND15KPERDAY

WHFEMAILNEWSLETTER

DATABASE29K

m e d i a C o v e r a g e

Due to the excellent positioning, branding, programme, professionalismandqualityofparticipantsattheWHF,the event has been featured in the media extensively.

WHFhasbeenfeaturedinthefollowinginternationalmedia:•AsianWallStreetJournal•Newsweek•BBC•ABC•TheNewYorkTimes•TheGuardian•AFPNews•AP-DowJones•YahooNews•AP-foodtechnology.com•People.com•AMEinfo•MuslimGuardianOnline•IranNewsAgency•ChinaView•MeatProcess.com•Islamonline•BiznewsDatabank.com•Angloinfo.com•Manyothers...

TheWHFhasbeenfeaturedinallimportantmediainMalaysiaandactivelyidentifieskeyforeignmediatoflyinand cover the event, thereby maximising global exposure.

WHF Secretariat manages a world-class media

centre during the forum providing press with

all the tools and information required.

16,000,000.00

14,000,000.00

12,000,000.00

10,000,000.00

8,000,000.00

6,000,000.00

4,000,000.00

2,000,000.00

Comparison of pr value

2006 2007 2008 2009 20103,793,570.63 4,423,913.74 10,214,239.67 9,697,524.75 14,995,849

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