PowerPoint Presentation

EUROPE

Smarter Recruitment Marketing

@HROTodayEUROPEGood morning everyone my name is Shane Gray from Clinch. We are a recruitment marketing platform, that is marketing automation for recruiters.

Our goal is to help bring the best practices from inbound marketing to recruiting, driving context and relevance to all candidate communications for faster more effective hiring of the right people.

Sales and Marketing have long moved on from an interruptive always be closing approach and Recruiting needs to catch up.

There is a simple reason why..

You only have to look at the dismay on the face of someone whos received yet another irrelevant opportunity from a company they have never heard of to realise that the current approach is both ineffective and wasteful of candidate and employer time. In some cases its down right damaging to a companys hiring efforts and their brand.

Most candidates dont visit our career pages to apply for jobsThey want to get to know us first and we should be doing the same

@HROTodayEUROPEIronically we all have people out there who do want to work for us but we dont always make it easy for them to engage with us unless they apply for a job. We are fixated on driving applications through complicated apply processes and often all we get are the applicants we dont really want.

ApplicationScreenInterviewHire

ATS funnelBut we waste thousands of visits because hiring usually starts with applicationsPeople apply and end up in our ATS or they dont.

@HROTodayEUROPEWe spend lots of time and money getting our careers content in front of candidates but we waste most of them because our hiring pipelines usually start with someone making an application. They apply and end up in the ATS or they dont.

And we ignore 99% of the candidates in our funnel because they dont apply

ATSWhich is a real waste considering they are potentially interested in working for us

@HROTodayEUROPEAnd when they dont we ignore them.

Now you can get to know anonymous visitors and convert them into candidatesWithout the need for them to apply

@HROTodayEUROPESo how can recruitment marketing change this?

Every company has candidates who engage with them across social, careers pages, job boards and aggregators but unless they apply weve no idea who they are or where they are coming from.

Clinch helps you build landing pages that wrap engaging content around your jobs, we integrate with all the major ATS systems to make this easy.

Your recruiting team can quickly deploy landing pages for every job, department or location that presents candidates with relevant information about the role beyond the typical block text job description and an apply button.

We help you push this content out across multiple channels, social, aggregators, job boards and careers pages.

When candidates arrive and interact with this content some will apply and we will pipe them into your ATS but many wont.

We measure their behaviour as the consume your content and help you convert them into leads. Well help you identify these valuable candidates, where they come from and help you understand which content they are interested in. Then we give you the tools to nurture them automatically with personalised and relevant content.

All this without the need for them to apply.

Using Clinch you can track every single touch point a candidate has with you right from the moment they discover you as a potential employer to help you understand your true source of hire. Now you can understand where your best candidates really come from and which content is attracting them.

@HROTodayEUROPEHeres how it workd in practice.

Talk through video.

5% Apply

ATSGet to know them before they apply.Source from candidates who do want to hear from you.

@HROTodayEUROPERecruitment marketing marketing helps you get to know them and deliver them relevant content before they apply so you can source from a pool of candidates who are interested in working with you. Clinch helps you build a network of warmed up leads instead of cold calling on Linkedin or sifting through old resumes.

There are thousands of great people interested in working for you.Attract, Identify, Nurture and Hire.

@HROTodayEUROPEEvery company has lots of great people who want to work for them, Using Clinchs recruitment marketing platform you can find out who they are and hire the best.

In terms of revenue model, its straightforward Software as a Service with an annual fee tailored to the scope of the project.

We have customers in 3 continents and working on a RPO version to allow management of multiple ats integrations and accounts from one environment and the product is also acompanied by Clinch academy to show how to use employer branding content to its potential.

Do we have any questions?