ECR Europe National Initiatives Update

Declan Carolan & Maximilian Musselius

Co-Chairs, ECR Europe NIs

Mairead Garvan

Activation Project Manager, ECR Europe NIs

ECR is a concept

CollaborationNeutral

Platform

Holistic

Best Practices

Working together to fulfil consumer wishes better, faster, at less cost and in a sustainable way

ECR European Activation Project Update

Mairéad Garvan15th October 2015

Output

Awareness

Adoption

ECR Activation Projects in Numbers!

DEMANDSIDE

PEOPLESIDE

SUPPLY SIDE

ACTIVATION PROJECTS

ECR Activation Projects in Numbers!

ECR NI’S PARTICIPATING IN

PROJECTS

AUSTRIA BALTICS BELGIUM/LUXEMBOURG CZECH & SLOVAK REPUBLIC CROATIA CYPRUS FINLAND FRANCE GERMANY GREECE HUNGARY IRELAND ITALY NETHERLANDS POLAND PORTUGAL ROMANIA RUSSIA SPAIN SWEDEN SWITZERLAND UK

AVERAGE OF

PARTICIPANTS PER PROJECT!

Supply Chain Management Guide

Waste Management

Logistics Pooling

Future of Category Management

Feeding Europe’s Future

Shopper Segmentation

Speed Docking ECR Training

Current Activation Projects

Supply Chain Management Guide

Logistics Pooling

“Future of Category Management”

Speed Docking

Activation Projects: Objectives

To agree on collaborative ECR best practice process models in SCM for retailers, suppliers and logistics providers

To reduce the time of trucks at retailer depots by organising a competition to award the fastest depot

To develop harmonised processes on how to implement logistics pooling between manufacturers and/or retailers

(Working Title) To create output that informs members of the expected future of Category Management & Shopper Marketing in Europe e.g. On-Line Category Management

Shopper Segmentation

Waste Management

Feeding Europe’s Future

ECR TrainingTo drive value for ECR members by providing best-in-

class grocery industry training

To develop collaboration in industry to reduce food waste throughout the food chain & optimise the use of

surplus waste

To provide pre-employment training in the grocery industry to the young unemployed

Activation Projects: Objectives

To provide a common denominator shopper segmentation for retailers, manufacturers and market

research

ECR 2015 Activation Projects Calendar

Cat Man Survey

Logistics Pooling

Speed Docking

Feeding Europe’s Future

Collaborative SCM Guide

Waste Management

Shopper Segmentation

ECR Training (Mar-Pro)

= Project Output

ECR Activation Projects in Action!

VMI Guide

Collaborative Supply Chain Management

Output Awareness Adoption

- Final Guide is complete and is being produced digitally

- Printed version will be available as a Phase 2

- Digital format of Supply Chain Guide will be circulated to all NI’s (in next 3 weeks)

- Will be promoted through ECR Europe communication channels: Digital, Newsletter, E-Zines, Mailings

- Supply Chain Guide will be presented by NI’s to their local Steering Groups/Committees to drive local adoption

Project Lead: Switzerland

Guide: Best Practice in Implementing VMI –A recommendation by ECR Europe

Participation & Involvement from 19 ECR Europe NIs

Feeding Europe’s FutureUK – 3 years

Ireland – 2 years

https://www.youtube.com/embed/R4snT_XtZwA?rel=0https://youtu.be/h1DT_rMid8Q?list=PLc8s_0Zs8t0KbXNi25Pwr2ZkWPhH8zg5O

Feeding Europe’s Future: Next - Czech Republic & Poland

1 IN 5YOUNG PEOPLE UNEMPLOYED IN

IRELAND

15+ years of best practices to sell more and lose less

Our Mission: Discover new ways for the industry to improve shopper value by selling more and losing less through collaboration!

Continuing Relevance of ECR Shrink & OSA Group

2015 Work Plan and meeting schedule

Output - Research Projects

• Waste Vs Availability

• Total Loss – What is the total cost?

• Mobile Intelligence for managing stores?

• Organising for total loss – chief availability officer?

Output - Group Meetings

• January – Barcelona - Decathlon

• May – Helsinki – S Group

• November – Paris – Carrefour

Adoption - Workshops

• Poland 2015

• London - October 20th

• ECR Italia – Jan 2016

Awareness

• National Seminars (Spain, Germany, Poland, etc)

• Articles in Trade Magazines

• Website

Website is the one stop shop for all knowledge

www.ecr-shrink-group.com

Understanding each other business model

People Development Initiative by ECR NIs

• VIDEO

MarPro* is a unique Business Simulation With Focus on Win-Win-Win

Provides both Sides Experience - understanding each other Business Model (Job Swap for Commercial People in Business Simulation Environment)

Understanding and practice the ways to archive Win-Win-Win

A. European Kick off (ECR, Nis, Paris, April 2015)

B. Train the Trainer for the ECR community (September 2015)

C. China, Russia, Turkey, Germany, Poland and Baltics –over 20 simulations in 2015 (600+ people)

A. Asia Pacific kick off (ECR Nis, planned - Jan 2016)

MarPro activation Worldwide is going fast

A. Organize the Business Simulation for Commercial and HR people in Europe in February 2016

B. Organize the Business Simulation for ECR BoD member (top level) 1 day event*

Let’s make the unique industry breakthrough

*MarPro in Russia for 25 CEOs of FMCG and Retail, February 11-12, 2016

«…I ranked this training as No. 1 in my career including Tesco and Metro…»

Jun YangCustomer Led Category Management Manager

Metro AGMar-Pro participant