wish 4 fairtrade
DESCRIPTION
Introducing Wish4 Fairtrade. A new irish company manufacturing Fairtrade certified food products, for the UK/Ireland and US markets.TRANSCRIPT
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Wish4 Fairtrade
The Taste Of A World To Come
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£1.8 billion retail sales value22 countries632 producer groups7 million people directly benefit
Worldwide Fairtrade Market
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UK/Ireland Fairtrade Market
UK Sales 2008 - £850m Forecast 2009 - +9%M&S 100% FT Coffee/TeaSainsbury 100% FT BananasCoOp 100% FT ChocolateCadbury Dairy Milk goes FT (£200m)CafeDirect Ryanair serves FT Coffee/Tea !
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UK Fairtrade Market Growth
0
100
200
300
400
500
600
1999 2000 2001 2002 2003 2004 2005 2006 2007
Cotton products
Flowers & Sports balls
Other Food incl. wine
Fruits, Vegetables & Juices
Confectionery & Snacks
Hot Beverages
Sa
les
in
£ m
illi
on
s
Fastest growing sectors ?
Confectionery, Snacks, Juices
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What would you
Now ?
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100% certified products
Designed for the largest (female 35-45 yr old; 78% awareness)
and fastest growing (female 24-35; +15% to 70% awareness)
consumer group (source: TNS 2008)
In the fastest growing product categories
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Wish4Fairtrade Confectionery
Made with Fairtrade sugar.No artificial colours or flavours
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Wish4Fairtrade BakeryTasty, quality natural
ingredients, no hydrogenated fats,Considered calorie
count & portion size.
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Wish4 Fairtrade Drinks
Fairtrade Juice Drinkswith spring water and
healthy additives