whyevery company schould be a rockband

8/14/2019 Whyevery company schould be a rockband

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hi there

Im not going to reinvent the deep plate here - Im just gonna reect on some thoughts I havebeen having that I personally think is useful for companies to know about.


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school of cool

for a while now I have been researching on something I call the school of cool - and its atheory of my own that is investigation why some companies are cool and some arent - butthat is not what my talk is about today...


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why every companyshould be a rockband

http://www.ickr.com/photos/brendanoshea/1481424422/

my talk is about why every company ( big or small) 10000 people or 1 person should be arockband in my opinion.


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why rockbands are soincredibly cool =)

I dont know if there is an denition about why rockbands are considered cool, but I think alarge part of the coolness of the rockbands is to play music that a large crowd of people like.it is to publish music and to reinvent yourself and nd your own niche in the band and theworld of rockbandsits about reaching an audience that identies with your music and think you rock =)

a cool rockband is a gathering of down to earth people that arent arrogant and that canconnect to their audience...


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if you followed yourchildhood dream...

but lets talk a bit about rockstars here, so if you followed your childhood dream of standingin front of the mirror and singing belinda carlisle and madonna in my case


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http://www.ickr.com/photos/sxn/91953537/

a part of this group would all be doing something like Domo is doing here:hands up : who had a dream of becoming a rock star ? at some point in their childhood ?


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me personally...

I used to daydream about being this cool rockchick sittin on a couch all day being askedabout my opinions and about my life. I used to daydream about being fascinating. I havecome a part of that way - but I am still not a rockstar ( even though I would like to be)


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im 28...

im 28, a mother, having my own company, writing my rst book, even super duper advisor of this crazy cool portuguese conference called shift..living the way I want to - Im thankful forall of these things - more thankful than you can dream of... But I still want to be a rockstar


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im 28...

and I still want to be a rockstar!

im 28, a mother, having my own company, writing my rst book, even super duper advisor of this crazy cool portuguese conference called shift..living the way I want to - Im thankful forall of these things - more thankful than you can dream of... But I still want to be a rockstar


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my biggest dream

my biggest dream was/ well lets face the facts here - still is


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http://www.ickr.com/photos/22311054@N00/2659175158/

this: being the frontsinger and guitarist one time at orange stage at roskilde festival in frontof 100.000 people ( and they would think I rocked !)being able to connect to all of these people and give them an experience that they wouldlove.


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but I dont play guitar very well - and it would take me a couple of years to get there,I can barely do all my lovin by the beatles on a guitar( and this is comin from a lady who wasted her childsavings of around 2000 euros on aguitar and an amplier - thats how much I want to be a rockstar)http://www.ickr.com/photos/evaekeblad/362800484/


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and you dont want to hear me sing - i can get by in singstars but thats about the onlysinging I get to do


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but I am the best at social marketing and

branding

but i am the best at social marketing and branding - but thats a whole other story =)


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but I am the best at social marketing and

branding

but thats a whole other story.. =)

but i am the best at social marketing and branding - but thats a whole other story =)


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What I am sayin

what I am saying- and I am trying to get across here -


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do we really want anormal daytime job?

do we really want to have a daytime job, where we are not living our childhood dreams ?


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http://www.ickr.com/photos/nickwheeleroz/2212101890

isnt what we want to feel genuine and special and heard and happy?

now if you have allready achieved that where you work, congratulations you have a goodemployer - but I will try to go a bit deeper here =)


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so.....

SO...


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how do you make yourcompany into a

rockband?

lets talk a bit more about rockbands instead of rockstars

because rockbands is where the rockstars spend most of their time. or let me make a parallel- lets talk about companies because companies is where employees spend a lot of their time

how do you make your company into a rockband ?


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musical lesson no.1 -rockbands are about respect for their

rockstars



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musicians andmanagers knows that...


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this guy (aka. the drummer)


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which means


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that band membersshould be playing the

instrument they do

best


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the manager needs tocombine


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and be


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the whole company



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by company I mean


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http://www.ickr.com/photos/easyskywalker/425336159/sizes/l/


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...the controls



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and let the rockband



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be the rockband

let the musician play the instrument he does best and let the manager be the controls thatare actually controlling in what way the rockband should be working - not interfering withthe rockband members areas of work ( their instruments)


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aka. let the musicianplay the instrument she

is best at

and let the manager be the controls


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musical lesson no.2 -rockbands are making a

difference


musical lesson no 2. rockbands are making a di f erence


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you dont need to be like bono to make a di f erence for the world

http://www.ickr.com/photos/digitalgrace/63746141/


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you could be


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you could be


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why are thosecompanies rockbands?

why are those companies rockbands ?


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the business of business is more than

business

well let me start by saying today there is an demand from the public to make the business of business more than business


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and I will generalise a bit here - companies normally grow pollution and



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money from selling products



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growth the rockbandway...

rockband companies like I just mentioned


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http://www.ickr.com/photos/oneeighteen/205125227/


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combines it with growing money from products



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and creates this:

http://www.ickr.com/photos/jshyun/2598607514/

ford rouge plant

Devised for implementation over two decades, the design enables an orderly ow of people and delivery of materials through the site. A rectilinear pattern of hedgerows, swales, and trees reinforces the pre-existing streetgrid and creates a system that lters the millions of gallons of stormwater and reestablishes wildlife habitat.

The plan also reshapes Miller Road, the thoroughfare along the Rouge's eastern edge, as a tree-lined publicboulevard highlighting the site's industrial heritage.

Additionally, the complex hosts groundbreaking research in phytoremediation. Researchers identied a dozenplants that successfully absorb and neutralize polycyclic aromatic hydrocarbons from the soil and established a1.6-acre demonstration garden and research lab near the old coke oven by-products operations.

By rebuilding the processes of the site, the plan recreates the 20th centurys preeminent model of verticallyintegrated industry as a replicable model of sustainable manufacturing and a positive legacy for the future.


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Once again, Ben & Jerrys is out to start arevolution! This time, its a technological revolution by introducing a new kind of clean, green

freezer to the United States. Whats the big deal? Thesenew freezers use alternative refrigerants that, unlikecurrent freezer gases,do not contribute to global warming nor thedeterioration of the earths ozone layer if released tothe atmosphere. Thats two big leaps forward on thepath to more environmentally friendly refrigeration!

or this a hydrocarbon freezer from ben and jerrys for their products

Once again, Ben & Jerrys is out to start a revolution! This time, its a technological revolution by introducing a new kind of clean, green freezer to the United States. Whats the big deal?These new freezers use alternative refrigerants that, unlike current freezer gases, do not

contribute to global warming nor the deterioration of the earths ozone layer if released tothe atmosphere. Thats two big leaps forward on the path to more environmentally friendlyrefrigeration!


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Nokia scores very well on toxicchemical issues, launching new

models free of PVC since the end of 2005 and aiming to have all newmodels free of brominated flame

retardants and antimony trioxide bythe end of 2009 . Nokia does quite

well on e-waste issues with acomprehensive take-back

programme that spans 85 countries

providing almost 5000 collectionpoints for end-of-life mobile phones.

or this

Nokia scores very well on toxic chemical issues, launching new models free of PVC since the end of 2005 and aiming to have all new models free of brominated flame

retardants and antimony trioxide by the end of 2009 . Nokia does quite well on e-wasteissues with a comprehensive take-back programme that spans 85 countries providing

almost 5000 collection points for end-of-life mobile phones.


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so... are thesecompanies really

rockbands ?

so are these companies really rockbands ? - well they are making rockband-y initiatives andhaving a rockband-y approach to changing the world.

why should I choose any competitor over these when they are doing good and beingsomething more than business ?


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so... are thesecompanies really

rockbands ?

well - they are making rockband initiativesand having a rockband approach to changing the world

so are these companies really rockbands ? - well they are making rockband-y initiatives andhaving a rockband-y approach to changing the world.

why should I choose any competitor over these when they are doing good and beingsomething more than business ?


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its about music

the groupies are actually the people who REALLY likes this band. and its not because it aband.. its primarily about the music

How many groupies have your company got that aint stakeholders ?


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its about music

-that is why they have groupies =)

the groupies are actually the people who REALLY likes this band. and its not because it aband.. its primarily about the music

How many groupies have your company got that aint stakeholders ?


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its not just anindustry of cool

its not just an industry of cool - even though rockbands are quite cool

its about the audiences and connecting with the audience


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its not just anindustry of cool

even though rockbands are cool =)

its not just an industry of cool - even though rockbands are quite cool

its about the audiences and connecting with the audience


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musical lesson no.4 -giving more and giving

back

http://www.ickr.com/photos/stinkypeter/167152936/

giving more and giving back


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return on involvement

one of the terms I use a lot these days in social marketing and branding is return oninvolvement

which basically mean that you get return decided upon how much you involve yourself.

what you get a return of is normally not money - it could be loyality, great ideas - so itsnot really something that you can measure as such - not apart from knowing that you getsomething out of your involvement. theres also a term called social capital that issomewhat the same


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if you dont interact inthe right way with your

audience

so if you dont interact in the right way with your audience


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a) you are arrogant

people will think that a) you are arrogant


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b) they will be reallyupset and react upon it

or b) they will be really upset and react upon it - and thats not really the call-to-action thatyou want to achieve as a company

if this happened as a rockband they would probably start throwing rotten tomatoes or eggsat you.


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the meeting point

basically its the meeting point between the company and the customers that you need tofocus on all the time, this is where the marketing lies...


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musical lesson no.5 -why bother?

http://www.ickr.com/photos/vasi/431902276/


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the world is changing

because we start to realize especially these days that the world is changing


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demand is changing

and demand is changing


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everything we know iswrong

maybe I will even go as far as to say that we are waking up to understand that everything weknow is wrong


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companies needs tochange as well

which is why companies needs to change as well


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the organisational and leadership

structure of the world havent changed since the industrialrevolution - Steen Hildebrandt 2008

the organisational and leadership structure of the world havent changed since the industrialrevolution - how about that ?


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its still hierarchicaland all about money

companies are still hierarchical and all about money


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could it be about something else ?

could it be about something else?


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I believe its therockbands that are the

fittest


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the businesses whosbusiness is more than

business

the business whos business is more than business. the companies that dares to value peopleand social interactions and groups more than money that will win in the long run these days.the companies that can make advertisement and sales into relevant information for theirusers. because if sales and advertisements is relevant information then we are not disturbedby the marketing of it =)


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who are going to besuccesful in the future?


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so start changing


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so start changing

NB: like you havent changed before


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Thank you - heartfully

http://www.toothlesstiger.com

Slides available at http://www.slideshare.net/redsodahttp://www.ickr.com/photos/rosping/2561368018/
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whyevery company schould be a rockband

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