why every company should be a rockband

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hi there Im not going to reinvent the deep plate here - Im just gonna reflect on some thoughts I have been having that I personally think is useful for companies to know about.

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my talk from shift08

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Page 1: why every company should be a rockband

hi there

Im not going to reinvent the deep plate here - Im just gonna reflect on some thoughts I have been having that I personally think is useful for companies to know about.

Page 2: why every company should be a rockband

school of cool

for a while now I have been researching on something I call the “school of cool” - and it’s a theory of my own that is investigation why some companies are cool and some aren’t - but that is not what my talk is about today...

Page 3: why every company should be a rockband

why every company should be a rockband

http://www.flickr.com/photos/brendanoshea/1481424422/

my talk is about why every company ( big or small) 10000 people or 1 person should be a rockband in my opinion.

Page 4: why every company should be a rockband

definition of a rockband

my definition of a rockband is that it’s a bunch of rockstars gathered in a band - so in essence all bandmembers are rockstars.so the band is the gathering of the rockstars - the band is where rockstars “work”. They also have a manager who actually manages the bands - and then they have groupies and roadies ( supporters of the band)

Page 5: why every company should be a rockband

why rockbands are so incredibly cool =)

I don’t know if there is an definition about why rockbands are considered cool, but I think a large part of the coolness of the rockbands is to play music that a large crowd of people like. it is to publish music and to reinvent yourself and find your own niche in the band and the world of rockbandsit’s about reaching an audience that identifies with your music and think you rock =)

a cool rockband is a gathering of down to earth people that aren’t arrogant and that can connect to their audience...

Page 6: why every company should be a rockband

if you followed your childhood dream...

but let’s talk a bit about rockstars here, so if you followed your childhood dream of standing in front of the mirror and singing belinda carlisle and madonna in my case

Page 7: why every company should be a rockband

http://www.flickr.com/photos/sxn/91953537/

a part of this group would all be doing something like Domo is doing here: hands up : who had a dream of becoming a rock star ? at some point in their childhood ?

Page 8: why every company should be a rockband

me personally...

I used to daydream about being this cool rockchick sittin on a couch all day being asked about my opinions and about my life. I used to daydream about being fascinating. I have come a part of that way - but I am still not a rockstar ( even though I would like to be)

Page 9: why every company should be a rockband

im 28...

im 28, a mother, having my own company, writing my first book, even super duper advisor of this crazy cool portuguese conference called shift..living the way I want to - Im thankful for all of these things - more thankful than you can dream of... But I still want to be a rockstar

Page 10: why every company should be a rockband

im 28...

and I still want to be a rockstar!

im 28, a mother, having my own company, writing my first book, even super duper advisor of this crazy cool portuguese conference called shift..living the way I want to - Im thankful for all of these things - more thankful than you can dream of... But I still want to be a rockstar

Page 11: why every company should be a rockband

my biggest dream

my biggest dream was/ well let’s face the facts here - still is

Page 12: why every company should be a rockband

my biggest dream

was is...

my biggest dream was/ well let’s face the facts here - still is

Page 13: why every company should be a rockband

http://www.flickr.com/photos/22311054@N00/2659175158/

this: being the frontsinger and guitarist one time at orange stage at roskilde festival in front of 100.000 people ( and they would think I rocked !)being able to connect to all of these people and give them an experience that they would love.

Page 14: why every company should be a rockband

but I don’t play guitar very well - and it would take me a couple of years to get there, I can barely do all my lovin’ by the beatles on a guitar ( and this is comin from a lady who wasted her childsavings of around 2000 euro’s on a guitar and an amplifier - that’s how much I want to be a rockstar)http://www.flickr.com/photos/evaekeblad/362800484/

Page 15: why every company should be a rockband

http://www.flickr.com/photos/18092121@N00/449167269/

and you don’t want to hear me sing - i can get by in singstars but that’s about the only singing I get to do

Page 16: why every company should be a rockband

but I am the best at social marketing and

branding

but i am the best at social marketing and branding - but that’s a whole other story =)

Page 17: why every company should be a rockband

but I am the best at social marketing and

branding

but that’s a whole other story.. =)

but i am the best at social marketing and branding - but that’s a whole other story =)

Page 18: why every company should be a rockband

What I am sayin’

what I am saying- and I am trying to get across here -

Page 19: why every company should be a rockband

do we really want a “normal” daytime job?

do we really want to have a daytime job, where we are not living our childhood dreams ?

Page 20: why every company should be a rockband

http://www.flickr.com/photos/nickwheeleroz/2212101890

isn’t what we want to feel genuine and special and heard and happy?

now if you have allready achieved that where you work, congratulations you have a good employer - but I will try to go a bit deeper here =)

Page 21: why every company should be a rockband

so.....

SO...

Page 22: why every company should be a rockband

how do you make your company into a

rockband?

let’s talk a bit more about rockbands instead of rockstars

because rockbands is where the rockstars spend most of their time. or let me make a parallel - let’s talk about companies because companies is where employees spend a lot of their time

how do you make your company into a rockband ?

Page 23: why every company should be a rockband

musical lesson no.1 - rockbands are about

respect for their rockstars

http://www.flickr.com/photos/57587069@N00/79736137/

Page 24: why every company should be a rockband

musicians and managers knows that...

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http://www.flickr.com/photos/81468490@N00/861587794/

this guy (aka. the drummer)

Page 26: why every company should be a rockband

Page 27: why every company should be a rockband

http://www.flickr.com/photos/30918983@N00/137317004/

Page 28: why every company should be a rockband

which means

Page 29: why every company should be a rockband

that band members should be playing the

instrument they do best

Page 30: why every company should be a rockband

the manager needs to combine

Page 31: why every company should be a rockband

http://www.flickr.com/photos/11867110@N00/362415016/

Page 32: why every company should be a rockband

http://www.flickr.com/photos/22141723@N07/2355545414/

Page 33: why every company should be a rockband

and be

Page 34: why every company should be a rockband

the whole “company”

http://www.flickr.com/photos/22141723@N07/2354715163/

Page 35: why every company should be a rockband

by company I mean

Page 36: why every company should be a rockband

http://www.flickr.com/photos/easyskywalker/425336159/sizes/l/

Page 37: why every company should be a rockband

...the controls

http://www.flickr.com/photos/easyskywalker/425336159/sizes/l/

Page 38: why every company should be a rockband

and let the rockband

http://www.flickr.com/photos/easyskywalker/425336159/sizes/l/

Page 39: why every company should be a rockband

http://www.flickr.com/photos/99767908@N00/17722435/

Page 40: why every company should be a rockband

be the rockband

let the musician play the instrument he does best and let the manager be the controls that are actually controlling in what way the rockband should be working - not interfering with the rockband members areas of work ( their instruments)

Page 41: why every company should be a rockband

aka. let the musician play the instrument she

is best at

and let the manager be the controls

Page 42: why every company should be a rockband

musical lesson no.2 - rockbands are making a

difference

http://www.flickr.com/photos/68799045@N00/36147587/

musical lesson no 2. rockbands are making a difference

Page 43: why every company should be a rockband

you don’t need to be like bono to make a difference for the world

http://www.flickr.com/photos/digitalgrace/63746141/

Page 44: why every company should be a rockband

you could be

Page 45: why every company should be a rockband

you could be

Page 46: why every company should be a rockband

why are those companies rockbands?

why are those companies rockbands ?

Page 47: why every company should be a rockband

the business of business is more than

business

well let me start by saying today there is an demand from the public to make the business of business more than business

Page 48: why every company should be a rockband

so the whole concept of growth is changing

so the whole concept of growth is changing - but let’s talk about how companies grow... and what they grow

Page 49: why every company should be a rockband

and I will generalise a bit here - companies normally grow pollution and

http://www.flickr.com/photos/40863908@N00/855846983/

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money from selling products

http://www.flickr.com/photos/17731548@N00/2276783536/

Page 51: why every company should be a rockband

growth the rockband way...

rockband companies like I just mentioned

Page 52: why every company should be a rockband

http://www.flickr.com/photos/oneeighteen/205125227/

Page 53: why every company should be a rockband

combines it with growing money from products

http://www.flickr.com/photos/17731548@N00/2276783536/

Page 54: why every company should be a rockband

and creates this:

http://www.flickr.com/photos/jshyun/2598607514/

ford rouge plant

Devised for implementation over two decades, the design enables an orderly flow of people and delivery of materials through the site. A rectilinear pattern of hedgerows, swales, and trees reinforces the pre-existing street grid and creates a system that filters the millions of gallons of stormwater and reestablishes wildlife habitat.

The plan also reshapes Miller Road, the thoroughfare along the Rouge's eastern edge, as a tree-lined public boulevard highlighting the site's industrial heritage.

Additionally, the complex hosts groundbreaking research in phytoremediation. Researchers identified a dozen plants that successfully absorb and neutralize polycyclic aromatic hydrocarbons from the soil and established a 1.6-acre demonstration garden and research lab near the old coke oven by-products operations.

By rebuilding the processes of the site, the plan recreates the 20th century’s preeminent model of vertically integrated industry as a replicable model of sustainable manufacturing and a positive legacy for the future.

Page 55: why every company should be a rockband

Once again, Ben & Jerry’s is out to start a revolution! This time, it’s a technological revolution — by introducing a new kind of clean, green freezer to the United States. What’s the big deal? These new freezers use alternative refrigerants that, unlike current freezer gases,do not contribute to global warming nor the deterioration of the earth’s ozone layer if released to the atmosphere. That’s two big leaps forward on the path to more environmentally friendly refrigeration!

or this a hydrocarbon freezer from ben and jerrys for their products

Once again, Ben & Jerry’s is out to start a revolution! This time, it’s a technological revolution — by introducing a new kind of clean, green freezer to the United States. What’s the big deal? These new freezers use alternative refrigerants that, unlike current freezer gases, do not contribute to global warming nor the deterioration of the earth’s ozone layer if released to the atmosphere. That’s two big leaps forward on the path to more environmentally friendly refrigeration!

Page 56: why every company should be a rockband

Nokia scores very well on toxic chemical issues, launching new

models free of PVC since the end of 2005 and aiming to have all new models free of brominated flame

retardants and antimony trioxide by the end of 2009. Nokia does quite

well on e-waste issues with a comprehensive take-back

programme that spans 85 countries providing almost 5000 collection

points for end-of-life mobile phones.

or this

Nokia scores very well on toxic chemical issues, launching new models free of PVC since the end of 2005 and aiming to have all new models free of brominated flame

retardants and antimony trioxide by the end of 2009. Nokia does quite well on e-waste issues with a comprehensive take-back programme that spans 85 countries providing

almost 5000 collection points for end-of-life mobile phones.

Page 57: why every company should be a rockband

so... are these companies really

rockbands ?

so are these companies really rockbands ? - well they are making rockband-y initiatives and having a rockband-y approach to changing the world.

why should I choose any competitor over these when they are doing good and being something more than business ?

Page 58: why every company should be a rockband

so... are these companies really

rockbands ?

well - they are making rockband initiativesand having a rockband approach to changing the world

so are these companies really rockbands ? - well they are making rockband-y initiatives and having a rockband-y approach to changing the world.

why should I choose any competitor over these when they are doing good and being something more than business ?

Page 59: why every company should be a rockband

musical lesson no.3 -rockbands is more

than business

http://www.flickr.com/photos/93019577@N00/21058159/

Page 60: why every company should be a rockband

it’s about music

the groupies are actually the people who REALLY likes this band. and it’s not because it a band.. it’s primarily about the music

How many groupies have your company got that ain’t stakeholders ?

Page 61: why every company should be a rockband

it’s about music

-that is why they have groupies =)

the groupies are actually the people who REALLY likes this band. and it’s not because it a band.. it’s primarily about the music

How many groupies have your company got that ain’t stakeholders ?

Page 62: why every company should be a rockband

it’s not just an “industry of cool”

it’s not just an industry of cool - even though rockbands are quite cool

it’s about the audiences and connecting with the audience

Page 63: why every company should be a rockband

it’s not just an “industry of cool”

even though rockbands are cool =)

it’s not just an industry of cool - even though rockbands are quite cool

it’s about the audiences and connecting with the audience

Page 64: why every company should be a rockband

musical lesson no.4 - giving more and giving

back

http://www.flickr.com/photos/stinkypeter/167152936/

giving more and giving back

Page 65: why every company should be a rockband

return on involvement

one of the terms I use a lot these days in social marketing and branding is “ return on involvement”

which basically mean that you get “return” decided upon how much you involve yourself.

what you get a “return” of is normally not money - it could be loyality, great ideas - so it’s not really something that you can measure as such - not apart from knowing that you get something out of your involvement. there’s also a term called “social capital” that is somewhat the same

Page 66: why every company should be a rockband

if you don’t interact in the right way with your

audience

so if you don’t interact in the right way with your audience

Page 67: why every company should be a rockband

a) you are arrogant

people will think that a) you are arrogant

Page 68: why every company should be a rockband

b) they will be really upset and react upon it

or b) they will be really upset and react upon it - and that’s not really the call-to-action that you want to achieve as a company

if this happened as a rockband they would probably start throwing rotten tomatoes or eggs at you.

Page 69: why every company should be a rockband

the meeting point

basically it’s the meeting point between the company and the customers that you need to focus on all the time, this is where the marketing lies...

Page 70: why every company should be a rockband

musical lesson no.5 - why bother?

http://www.flickr.com/photos/vasi/431902276/

Page 71: why every company should be a rockband

the world is changing

because we start to realize especially these days that the world is changing

Page 72: why every company should be a rockband

demand is changing

and demand is changing

Page 73: why every company should be a rockband

“everything we know is wrong”

maybe I will even go as far as to say that we are waking up to understand that everything we know is wrong

Page 74: why every company should be a rockband

companies needs to change as well

which is why companies needs to change as well

Page 75: why every company should be a rockband

“the organisational and leadership structure of the world haven’t changed since the industrial

revolution” - Steen Hildebrandt 2008

the organisational and leadership structure of the world haven’t changed since the industrial revolution - how about that ?

Page 76: why every company should be a rockband

it’s still hierarchical and all about money

companies are still hierarchical and all about money

Page 77: why every company should be a rockband

could it be about something else ?

could it be about something else?

Page 78: why every company should be a rockband

I believe it’s the rockbands that are the

fittest

Page 79: why every company should be a rockband

the businesses whos business is more than

business

the business whos business is more than business. the companies that dares to value people and social interactions and groups more than money that will win in the long run these days. the companies that can make advertisement and sales into relevant information for their users. because if sales and advertisements is relevant information then we are not disturbed by the marketing of it =)

Page 80: why every company should be a rockband

who are going to be succesful in the future?

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so start changing

Page 82: why every company should be a rockband

so start changing

NB: like you haven’t changed before

Page 83: why every company should be a rockband

Thank you - heartfully

http://www.toothlesstiger.com

Slides available at http://www.slideshare.net/redsoda

http://www.flickr.com/photos/rosping/2561368018/