“the lauder company will be a powerhouse

8/14/2019 The Lauder Company Will Be a Powerhouse

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The Lauder Company willbe a powerhouse of

unrivaled creativity andInnovation. -Fabrizio Freda

Sandy,

Want to start out with a quote or twofrom Fabrizio to get at the Lauder new buzzabout Creativity and Innovation..

Also, as mentioned in our first meeting, perhapstheres a quote from Mrs. Lauder, or aniconic image that is appropriate.


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We will inspire, notcontain, innovation.

- Fabrizio Freda


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Todays change is not justmore rapid, more complex,more turbulent, more

unpredictable.Todays change is unlike anyencountered before.

- George Land more quotes (external source) to show theneed for C & I is being driven by external anSystemic Change around us - and that this isunprecedented.


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VUCAUS Army War College (where I runcial seminars) teaches leaders to be capabledealing with VUCA (Volatility, Uncertainty,plexity, Ambiguity) These are theditions business leaders face today.


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Water Power

Textiles

Iron

60 years

Steam

Rail

Steel

55 years 50 years

Petrochems

Electronics

Aviation

40 years

Digital

Networks

Software

New Media

30 years

SCHUMPETERS WAVES OF INNOVATION

ORIGINAL SOURCE: The Economist

1785 1845 1900 1950 1990 2020

Electricity

Chemicals

Internal-

Combustion

Engine

?

A 1930s economist, Joseph Schumpeter, lookat innovation as waves of ever more impactfand shorter duration waves. They are nonLinear and exponential in kind.


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InnovationLeadership

Creativity&InnovationCompetencie

s

Climate forInnovation

usta nae

nnovation

10 Zeisler Associates, Inc.

ee e

lements are necessary if an organization

to achieve sustainable innovation. Becauseanizations dont innovate, PEOPLE do!ybe thats a quote we use


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BetterDifferent

ImproveTransform

ContinuousDisruptive

ReductiveExpansive

KaizenKaikaku

ImitateCreate

RenovateInnovate

Evolution

Inside

theSystem

Outside

the Systemto

Continuum of Innovation


We will examine Innovation along a continuumRanging from innovation that is incrementalto innovation that is radicaland all pointsbetween.


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LEVEL 1: EFFECTIVENESS - DOING THE RIGHT THINGS.

LEVEL 2: EFFICIENCY - DOING THINGS RIGHT

LEVEL 3: CONTINUOUS IMPROVEMENT - DOING THINGS BETTER

LEVEL 4: ELIMINATION - DOING AWAY WITH THINGS

LEVEL 5: BENCHMARKING - DOING THINGS OTHER PEOPLE ARE

DOING.

Seven Levels ofInnovationadapted from US Air Force Office of Innovation


Another way to look at innovation is alongThe S-curve of change and the levels ofInnovation ideal along the curve.


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LEVEL 6: DIFFERENT - DOING THINGS NO ONE ELSE IS DOING.

LEVEL 7: IMPOSSIBLE - DOING THINGS THAT CAN'T BE DONE...

Seven Levels ofInnovationadapted from US Air Force Office of Innovation


Levels 6 and 7 reuire leaving the oldS-curve and leaping to a new one.


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Apollo 13FILM Clip

What is Creativity?

What is Innovation?

So, our discussion begs the questions I wi

mail to you a CD with the clip.


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I cannot compose untilI have decided whichproblem I want tosolve. -

Stravinski

One way to define creativity is C=PS.


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Creative Style examines the relativedifferences in preferred degree of

structure - within a very smallrange.

100%Structure

100% Flexibili

human range

CreativeStyle

randomnessigor mortis


Now we introduce the concept of CreativeStyle, which also makes use of the continuuWe used at several slides earlier.


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All people are creative

Each style has advantages and disadvantages

Preferences are stable but behavior is flexible

Style is unrelated to Level

Concept appears to lie deeper than culture

Style is relative, not absolute

CreativeStyle

Definitions. Dry and boring


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25 items, scaled 1-5

Theoretical range 25 - 125

Mean = 75

Sound base in cognitive theories.

Creative StylesIndicator



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2/3 of

population

25 45 62 75 88 105 125

Standard bell-shaped curve


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STRUCTURE:The more you prefer structure, themore you solve problems, makedecisions, generate ideas and want

change to be consensually agreedupon and within the prevailingparadigms.

PROBLEM SOLVING:You will prefer to improve or extend

the paradigm in order to solveproblems.

RULES:You use rules to solve problems.

HIGH STRUCTURE



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Leading Innovation Participants

CSI Result

N = 22 M = 63 SD = 12.0 R = (47) 38- 85

25 35 45 55 65 75 85 95 105 115 125

Questions? Comments?Observations?

This will be a scattergram showing participanresults.


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hallenge & Involvement

reedom

rust & Opennessdea Time

layfulness & Humor

Conflict*

Debate

IdeaSupport

RiskTakingAdapted from Gran Ekvall, Swedish Council for

Management and Work Life Issues

Climate for Innovation

The Nine Dimensions of a Climate for Innovation


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Concept-to-Market Cycle Time

Customer Acceptance

Financial Success

INNOVATIVE

AVERAGE

STAGNATEDBackground on Climate for Innovation


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Challenge & Involvement

Freedom

Trust &

Openness

Idea Time

Playfulness & HumorConflicts

Idea Support

Debate

Risk-taking

Innovative Average Stagnated

0

50

100

150

200

250

300

Showing original research results on a spiderweb cha

Of the Nine Dimensions of a Climate for Innovation


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PLAYFULNESS & HUMOR

bring a sense

of fun to themarketplace.

- Virgin Group

One of the Dimensions showing an example of a corporate Best Practice. WeOne for each dimension. Please play around with this as a model for theEight.

“the lauder company will be a powerhouse

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