why your company should be live streaming

Last year saw the launch of new

platforms that allow you to stream live video in exciting

new ways, and the technology is

becoming more widespread than

ever.

If implemented correctly, live video content can have a tremendous impact on your business by helping you expand, achieve your goals

and cut costs.

“1.8M words: that’s the value of one minute of video”, Dr. James McQuivey of Forrester Research.

Why Your Company

Should be

Live Streaming.

Q1 2017

Affordable

By using state of the art production techniques, you can now deliver a program that looks like tv, not a dull

video conference, at a fraction of what it used to take.

It’s not enough to just stream. You have to engage.

Not only can you afford to connect to the world. But even better, you can afford to engage.

Why Your Company Should be Live Streaming.

“Video quality is the most important

factor for 67%of viewers when

watching a livestream broadcast”

Aberdeen

Engage your Audience

By allowing you to see people’s faces and hear what they are saying in real-time, live streaming adds a human touch to

digital communication methods that are mostly disembodied.

A live broadcast gives you the opportunity to ask and answer questions, converse

with your audience and administer tools to gain helpful information. Not only are

viewers more invested than conventional web video, but it’s easier to interact with

them during a live stream.


“Live video is

the ultimate form of engagement.”

Brian Tong, Host/Editor, CNET

Companies can replace or significantly reduce the expense associated with some or most of their major meetings by broadcasting to their audience instead of requiring them to travel long distances.

Logistics become much easier allowing the companies’ event planner to focus on making the experience engaging, not trying to figure out where you’re going to find 8 more rooms.


Besides, less travel also means a lighter carbon footprint. : )

Cost Savings & Increased Productivity

Employee TrainingLive video is a tool that you can use to make sure that your employees all get the same training at the same time. No need to bring in employees.

By employing live streaming for training, you can also ensure that your ideas are communicated clearly and effectively to all employees.

Streaming provides an opportunity for your employees to ask questions and give feedback in an open forum environment


“Live video is the next best thing to face-to-

face conversation.” Max Altschuler, CEO, Sales Hacker

Thought LeadershipHosting live streamed seminars and conferences

is a great way to show your industry that you know what you are about and you

are not afraid to show it!


Broadcasting content that is relevant and timely to your

industry will create awareness and if done well, will drive traffic and

help your marketing team establish a foothold in social media.

“59% of executives would

rather watch a video than read text.” – Forbes Magazine

Marketing/SalesFace to face time with prospects and clients allows businesses to humanize themselves and connect with their audience. You can more effectively tell your brand’s “story.”

Tools like social media chat, Q & A sessions, polls, and surveys, can all be used during the event to deepen engagement and gather data on your viewers.

This also provides you the luxury of having all your viewers in one place to take polls and surveys. From this and other information gathered during the event you gain a better understanding of viewer habits creating an increase in lead generation.


“Live video is outpacing the growth of other

types of online video, with a 113% increase in ad growth yearly.” Yahoo 2016

A sales product launch is a great example of how powerful an experience live streaming can be.

Not only will you reach a much broader, worldwide audience but you’ll also do the most important thing.

You’ll engage them.

Another beneficial aspect to broadcasting your product launch will be the rich

online experience including:

• Audience Chat• Special Discounts• Expert Interviews• Customer Polling • Visitor Analytics


Product Launch

“80% of audiences would

rather watch live video from a brand than read a blog” NY Magazine Survey

why your company should be live streaming

Technology