why you should place your brands or products

Some Stunning Facts And Figures

Paid product-placement spending grew almost 34% to $2.9 billion in 2007 and is projected to reach $3.7 billion in 2008, a 28% growth.

PQ Media, "Branded Entertainment Marketing Forecast: 2008-2012"

February 2008

"Longer form branded entertainment is [still] where the money is," said PQ Media CEO Patrick Quinn. "Higher DVR penetration combined with increased TV program product integration helped drive paid product placement spending." PQ Media, "Branded Entertainment Marketing Forecast: 2008-2012"

Febuary 2008

Placements on emotionally engaging programs were recognized by 43% more viewers.

Nielsen Media Research, "Getting Engaged: How to Marry Ad Response to Programming"

September 2007

Brand recognition increased 29% for product placements during highly enjoyable programs.

Nielsen Media Research, "Getting Engaged: How to Marry Ad Response to Programming"

September 2007

Research shows that PBP [product brand placement] works on the implicit memory (non-intentional form of memory) that boosts unconscious learning. When placements are enhanced with via attractive actors, experts, it aids recall and adds a positive source effect. Consumer are likely to use an "avail-ability heuristic (the ease of recalling specific events) to form decisions. Exposure to PBP gives rise to perceived popularity as people infer what is popular from what is prominent.

WARC Media Report, "Global Product Placement Now and In the Future"

January 2007

31.2% of consumers report "considerable" or "some" interest in advertising appearing in product placement in movies.

MediaMark Research Inc (MRI), "Survey of the American Consumer"

September 2007

57.5% of TV viewers recognized a brand when viewing a product placement in combination with a commercial. Whereas only 46.6% recognized a brand when exposed only to a commercial for that brand.

Nielsen Media Research, "Product Placement Valuation Study"

November 2006

The latest figures from Nielsen show that DVR penetration has climbed to 25% of U.S. homes--up 5% from nine months ago, as cable and satellite operators aggressively try to persuade customers to take on the devices.

Nielsen Media Research, July 2008

DVR usage is steadily growing and penetration will reach 30.8% in 2009, 34.3% in 2010 and 37.8% in 2011.

eMarketer, "US TV Trends: The Impact of DVRs, VOD and the Web"

July 2007

By 2011, 45 million TV households, or about 40% of all TV households, will avoid nearly all ads within the TV content they watch.


September 2007

People will watch more TV and video content in the future, not less. They will just be doing it in different ways.


July 2007

The average American watched 4 hours, 34 minutes of TV per day during the 2006/2007 season. That's an increase of 36 minutes per day from a decade earlier.

Nielsen Media Research, July 2008

43.5% of consumers who have seen at least one instance of TV product placement report "considerable" or "some" interest in this genre of advertising. Product placement ranked 2nd highest behind billboards.


July 2007

"It's interesting that product placement on TV-which is a relatively non-intrusive form of advertising-has such a high [interest] ranking when compared with more ubiquitous and hard-to-miss forms of advertising," said Anne Marie Kelly, VP of Marketing and Strategic Planning at MRI.“


September 2007

62% of marketers believe traditional TV ads have become less effective during the last two years.

ANA and Forrester Research, "Marketers Losing Confidence in TV"

February 2008

87% of advertisers believe branded entertainment is the key to TV advertising in the coming year.


February 2008

More than 50% of marketers reported that when half of all TV households use DVRs, they will cut spending on TV advertising by 12%.


February 2008

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