why brands need games for marketing
TRANSCRIPT
Why Brands Need Games
for Marketing Campaigns
3.3 billionInternet users. Yes, that’s over 40% of the world population.
As of December of 2015 there are more than
Globally, Internet is used in day to day lives for everything
◈ Social Media and Networking◈ Jobs, Career and Business◈ Education◈ Weather◈ Shopping
Internet users have learned how to exploit the possibilities a decentralized global network provides them.
Average adult spends over 20 hours online per week,
double the average 10 years ago.
Over those 20 hours, the average internet user is exposed to some form of internet marketing for over 10 hours.
This includes:
Video ads Audio ads
Social Media ads Banners
Popup ads Mailing lists
This has lead to a form of resistance to advertizing material with users that is either
Passive - where the promotional content has far lower effect than desired
or
Active - where users go out of their way to remove the ads and promotional material they are subjected to using specialized programs/apps
This is why big brands need to be inventive with their marketing methods, and consider a new vector of promotion
Games
Pepsi Invaders
One of the many marketing jabs eee Pepsi exchanged e with Coca Cola over the years took the form of an Atari game Pepsi Invaders.
Zool: Ninja of the Nth Dimension
Zool is fighting his way through the land of candy, with a lot of eee Chupa Chups products in the way.
Games have been used in marketing since early 80’s
How can Games help?
Games are
AffordableGame development is not as expensive as it used to be. Falling development cost combined with sheer number of clients that can be reached through this medium places it within the price range of small, medium and large companies interested in branding through gamification.
IntriguingGamification of marketing allows you to approach the client in a way that is not as invasive or aggressive from the client’s standpoint. A good game will make a player come back to it over and over again, entertaining him and keeping your brand’s presence on the player’s mind even when he’s not playing.
ViralA well-made game will create a loyal fanbase behind it. Even if it doesn’t go viral to the point of attracting millions of players, there will still be fans of it who will, naturally, have a more positive reaction to your brand thanks to the game.
How many gamers are there?
North America200 milliongamers
Latin America190 milliongamers
Europe 600 milliongamers
Asia/Pacific900 million gamers
Revenue per continent generated by the gaming industry
Number of gamers Revenue in 2015
North America 200 million $22 Bn
Europe 600 million $20.5 Bn
Asia Pacific 900 million $43.1 Bn
How are games played?
◈ 62% use PC for gaming◈ 56% use a game console◈ 35% use a smartphone◈ 31% use a wireless device◈ 21% use a dedicated handheld system
62% 35% +31%
Most trending gaming
systems are PC,
smartphone and
handheld devices
Maximize effect by using cross-platform development
62%
35%
31%
Technologies like HTML5 allow the game developers to make games that work on all three of these systems, maximizing the potential game audience while keeping the development cost down.
Gamer demographics
Average35
years
By age groups By gender
Easily marketable games for smartphones, tablets and PC platforms
Game development cycle with time
Idea (2-3 days)
Development (2-4 weeks)
QA and Finalization (2-3 days)
Who are we?
MarketJS is a company dedicated to building and HTML5 games for your brands
To see what we can do for you, please visit us at www.marketjs.com or e-mail us at