why should brands adopt a content marketing strategy?
DESCRIPTION
Why should brands be investing in long term goals rather than short term wins.TRANSCRIPT
![Page 1: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/1.jpg)
Why Should Brands Adopt a Content
Marketing Strategy?
@katekennett
![Page 2: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/2.jpg)
![Page 3: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/3.jpg)
A content marketing strategy grows organically
![Page 4: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/4.jpg)
Customer are choosing to switch off from traditional media.
![Page 5: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/5.jpg)
Only 6% click here
(source: GroupM UK)
![Page 6: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/6.jpg)
![Page 7: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/7.jpg)
94% Clicked on Natural Search
(source: GroupM UK)
![Page 8: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/8.jpg)
“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising”
Nielsen
![Page 9: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/9.jpg)
![Page 10: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/10.jpg)
![Page 11: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/11.jpg)
![Page 12: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/12.jpg)
![Page 13: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/13.jpg)
Content Strategy
1.Focuses on attracting or retaining a targeted customer audience
2.Share compelling, useful, and/or entertaining information
3.Be consistently delivered. Joe Pulizzi CMI
![Page 14: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/14.jpg)
So how can an agency help?
![Page 15: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/15.jpg)
Agencies know that content doesn’t just go viral
![Page 16: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/16.jpg)
![Page 17: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/17.jpg)
![Page 18: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/18.jpg)
You don’t want to be this guy
![Page 19: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/19.jpg)
Define clear business objectives and agree on the KPIs
![Page 20: Why should brands adopt a content marketing strategy?](https://reader034.vdocuments.us/reader034/viewer/2022051816/5477d9b4b4af9f54028b45ed/html5/thumbnails/20.jpg)