why is trainline app so great?
TRANSCRIPT
WHY IS THIS APP SO GREAT?
5 YEARS AGO , ANYONE COULDALREADY BUY TRAIN TICKETS ON
THE INTERNET .
BUT TRAINLINE WON .
HOW?
THEIR PRODUCT IS AWESOME .PERIOD .
USER FIRST
1 . THE USER IS HOME
2 . LET THE USER KNOWWHAT 'S HAPPENING
3 . DON 'T MAKE THE USERTHINK
1. THE USER IS HOME
Date is filled in
Only what the userneeds. Less is more.
Name is filled in: yourparameters are
saved.
2. WHERE AM I?
After a fewseconds, theloading screenis updated.
The user knowsit isn't frozen.
3. DON'T MAKE ME THINK
All previous searches arefilled. No need to type thesame destination again
and again.
SMART
PRODUCT
1 . SEGMENT USERS
2 . UNDERSTAND PAINS
3 . SHOW THE USER WHATHE IS LOOKING FOR
1. SEGMENT USERS
All users don'tbehave the sameway. Segment usersdepending on theirbehaviours, and offerdifferent results
depending on theirsegment.
2. UNDERSTAND PAINS
Users usually look forcheapest trips. The
cheapest is highlighted,
so that the user doesn'thave to checkeverything.
3. SHOW ME ALL
Not anymore: 1-clickhour pick.
For ages, 2 clickswere necessary topick an hour.
www.voyages-sncf.com
HARMONYIN DESIGN
HARMONY
1 . NO ADS
2 . GREAT DESIGN
1. NO ADS
2. GREAT DESIGN
THANKS
Remi DuvouxFreelance Ruby on Rails developer - Product LoverFollow me on Twitter: @r_duvoux