bitspiration - six steps to great app design - natalia burina
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Natalia Burina
Six Steps to Great
App Design @nale
Me
Art by Sabrina Arnault
Why Design is Important
Featured on App Store
Parable iPad App Parable iPhone App
Parable App is a beautiful way to express creatively and have conversations
It’s like Instagram for Thoughts
Video
iPhone
iPad Create a Parable
Create 1. Type
Enter thought. Select a look.
2. Customize
Choose fonts, filters, photos or backgrounds
3. Share
Post across networks
Discover 2. Find
Find interesting people
3. Follow
Follow them for latest posts
1. Popular + Latest
See top and current posts
Engage 1. Share
Share across networks
2. Comment
Start a conversation
Parable shared on Twitter
Why we built Parable
Art by Judy Kaufmann
1.8 billion smart phones on earth (and growing!)
Over 1.5bn new photos daily ~= 550bn/yr (and growing!)
79% of smartphone users check their device within 15 minutes of waking up
On average, people check their phones 34 per day
Explosion of Images
1999 70 million cameras 80bn photos
2015 1.4bn photo devices 550bn photos
Cats
Keep Your User in Mind
Art by Judy Kaufmann
‘Come for the Tool, Stay for the Network’
Art by Judy Kaufmann
Who We Thought our Users Would Be
Actual Users
Safety Feature Motivated by Actual Users
Actual Users (International)
Usability
Customer Feedback
The Hook Model
Courtesy Nir Eyal
Email Hook
Notifications Hook
Step 1 Brand
Color Scheme
Step 2 Intuitive
Gestures
Hard to discover.
Use with Caution.
Step 3 Delightful
Video
Step 4 Polish
Profile Polish
Device Polish
Optimized for iPhone 4s, iPhone 5s, iPhone 6, iPhone 6 plus, iPad and iPad mini
Step 5 Simplify
Parable Creation Before and After
New Alignment
Photos Before and After
Step 6 Customize
Customize
Nature of Creative Work
Art by Judy Kaufmann
“The most important possible thing you can do is do a lot of work.” – Ira Glass
Sneak Peek
Apple Watch
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