the keys to building a great mobile app

Copyright 2013 Demandware, Inc. All other rights reserved.17 September 2014 1 Copyright 2014 Demandware, Inc. All other rights reserved. 17 September 2014 1

The Retail App: A Necessary Part of Brand Mobile Strategy

Liz Lynch

Maya Mikhailov

2 COPYRIGHT© 2014 DEMANDWARE, INC

ACCELERATE GROWTH AND INNOVATION

SPEED TO MARKET

CONTINUOUSINNOVATION

• 6 releases annually• Client development tools

enable brand control • More than 180 pre-

integrated best-of-breed technology partners

PEACE OF MIND• 99.99% historical platform

uptime• PCI, SOC and EU Data

Compliance• Instant scalability for sudden

spikes in traffic

• Launch new brand and international sites with minimal cost and effort

• Explore and test new initiatives cost effectively

• Empower teams to respond quickly to consumers

3 COPYRIGHT© 2014 DEMANDWARE, INC

MODEL: ECOSYSTEM ENABLES INNOVATION

September 2014

GPSHOPPERThe Retail App: A Necessary Part of Brand Mobile Strategy

ABOUT GPSHOPPER

5

+ who we are and what we do

Connectingwith mobile consumers

to revolutionize

retail.Cloud Based, enterprise-

class mobile platform

GPShopper is an integrated mobile platform enabling retailers & brands to launch large scale mobile solutions driving loyalty, commerce and engagement.

Enable clients to deploy branded native app solutions which can be operationalized with CMS and reporting tools.

Located in New York and Chicago - all of our platform development is done on site.

© GPSHOPPER 2014 ALL RIGHTS RESERVED

Certified App Cartridge

Beacons

Maya MikhailovEVP, CoFounder

SELECTION OF OUR CLIENTS+ 5% of Americans engaged with our products last holiday season



WHAT YOU ALREADY KNOW


MOBILE IS HERE TO STAY…AND GROWING!

* Fierce Retailer, “Mobile Commerce Index report” September 9, 2014

51%OF

ECOMMERCE VISITS 61%

IOS


WHAT YOU MIGHT NOT KNOW


AMERICANS SPEND MORE TIME IN APPS THAN ONLINE

AMERICANS SPEND MORE TIME IN APPS MOBILE WEB


Rue lala Sees App Customers as the Most Valuable

13

“Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season….”



TIME = APPS GROWING IN MOBILE SALES

42%OF

MCOMMERCE SALES

* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014

Grainger Sees A Bigger Future For Mobile Apps

15

“Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.”


Walmart App Users Spend 40pc More Than Average Shopper


“…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.”

Wanda Young, Vice President of Digital Marketing Walmart

YEAH, YOU NEED AN APP FOR THAT


Push Notifications Scan in store Payments (NFC or otherwise)

Beacons Apple Watch (or any other wearable)

OR


COMMON APP MYTHS

App Users & Web Mobile Users Are The Same

No One Will Use My App

Apps Are Too Complicated To Maintain

App ROI Has Not Been Proven


APP USERS & WEB MOBILE USERS ARE THE SAME

“An app is an opportunity for a brand to leverage its most loyal customers.” - Kohl's

Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013

78% of apps users were

return visitors, compared to 40% on

mobile sites

Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”


NO ONE WILL USE MY APP

Source: Chain Store Age, June 2013

49% have downloaded 5+

retailer apps

41%

use retail apps downloaded weekly,

15% daily

20minutes+

of monthly app engagement

Source: GPShopper Cross Retail Statistics 2013

You already have the tools: brand + launch planning


APPS ARE TOO COMPLICATED TO MAINTAIN

“Most companies have focused on designing the first version of their apps…Mobile has the ability to transform your business but only if you can engage your consumers in their exact moment of need, or mobile moment, with the right services, content, or information.” - Julie Ask, Forrester Research

“Predictions 2014: Mobile Trends For Marketers”, © 2014, Forrester Research, Inc.


APP ROI HAS NOT BEEN PROVEN

Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”http://go.gpshopper.com/app-roi-model


OKAY, WHAT NOW?


1) Successful mobile strategy includes mobile web & app

2) Loyal shoppers will download & use your app

3) Apps can bring increase in conversion rates and positive ROI

4) Apps don’t have to be “hard” if you are using a solid platform

KEY TAKE-AWAYS

26

THANK YOU!584 Broadway, Suite 904

New York, NY 10012

123 W Madison, 19th Floor

Chicago, IL 60602

NY : 212-488-2222

CHI: 312-929-2439

Email: [email protected]

@gpshopper


Please submit your questions via the chat box in the lower left portion of your screen.

We welcome your feedback! Watch for a survey page once the webinar has ended.

Reach out with any additional questions after the webinar: Demandware: [email protected]

GPShopper: [email protected]

QUESTIONS?