secrets of great mobile app icon design
DESCRIPTION
With the cost of advertising mobile apps on the rise, developers need to nail the basics to give their products a shot at success. One of the most important things that app developers need to get right is having a fantastic app icon. Here are a few of the techniques that successful app developers use to design their icons.TRANSCRIPT
Nathan Manning Twitter: @nathanmanning
Connect: bit.ly/nathanmanning
Secrets of Great Mobile App Icons
Why Icons Matter
• App advertising costs are high... and
rising
• But, developers still have direct
control over product marketing –
screenshots, descriptions, product
name, and icon
• Remember: your icon is your most
important asset – it is the first thing
your customers will see
KISS (Keep is Super Simple)
• You have a small space to work with
– don’t make it crowded
• So, focus on one key character or
symbol that tells your story
• Always view your icon in its true size
(on mobile) before finalizing the
design
Create an Emotional Connection • Use images that hook your
customers’ visual interest
• Leverage Sally Hogshead’s
«fascination» triggers: humor,
passion, mystery, intrigue, power,
trust and lust to create interest
• Take chances – anything is better
than being ignored!
Create Consistency Across Assets
• Create a consistent look and feel
across website, communities, icon,
screenshots, etc – you’re creating a
brand, not just a product
• Users will find your app easier if
they know what to look for
• Consistency will also increase your
conversion rate and help to create
an emotional connection with users
Make Your Icon Stand Out
• Use bright colors (doesn’t have to
be red or orange)
• Consider depth and texture in your
app design
• Look into the use of a well
constructed border
Test Before You Launch
• If you have a strong social media
community, use it to get feedback
• Allow your followers to vote on
marketing assets
• In addition to feedback, this will
make your fans more emotionally
invested in the success of your game