Whole Foods Marketing Strategy

Consumer Product- Customers can not only purchase various foods at Whole Foods stores; they can purchase Whole Body care products as well. One product in particular is Whole Body Premium Body Care soap.

Target Market- Whole Foods targets customers who are physically fit and have active lifestyles. These customers do not only care about what they put into their bodies, but they care about what they put on the outside of their bodies as well. Whole Foods provides healthy choices for people who want to always look and feel their best. Most importantly, Whole Foods is a perfect store for those customers who are looking for the “whole” package.

Product Strategy- Pure, naturally derived products Support health and well-being of customers Top-of-the-line Environmentally friendly

Pricing Strategy- Whole Body Premium Body Care soaps range from 5 to 10 dollars. Other retail stores sell cheaper soaps but they have a lower quality. Whole Foods sells products with fresh ingredients and no artificial preservatives.

Distribution- Whole Foods retail stores are dispersed throughout the United States. Whole Foods products are strictly sold through Whole Foods retail outlets.

Promotion Strategy- IMC= Integrated Marketing Communication Advertising= Health and fitness magazines, online ads Personal Selling= Whole Foods Employees Sampling= Product samples are displayed throughout

Whole Foods stores