digital strategy for whole foods

10
Digital Strategy for Whole Foods By Feiran Hao

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For ADV 420 final presentation.

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Page 1: Digital Strategy for Whole Foods

Digital Strategy for Whole Foods

By Feiran Hao

Page 2: Digital Strategy for Whole Foods

Women

Asian

Target Audience

Educated People

Adults ages 35-54

Page 3: Digital Strategy for Whole Foods

KPI

Generating revenue

Expanding exposure

Gravitating people

Successful campaign

Page 4: Digital Strategy for Whole Foods

Big Ideas

Create an international brand that establishes a healthier lifestyle for the

consumers, while at the same time expanding exposure and generating

revenue.

Page 5: Digital Strategy for Whole Foods

Tools & Tactics

Digital Marketing

Social media

Internet marketing

Mobile marketing

Page 6: Digital Strategy for Whole Foods

Social Media

Customer service tool

Updating information

Promoting events

Educating customers

Promoting healthy

recipes, and cooking tip

content

FacebookBlog platform

PinterestYouTube

Twitter

Page 7: Digital Strategy for Whole Foods

Internet Marketing

•Google •Yahoo!•Bing

Generating website traffic to share company information and product features

.

Page 8: Digital Strategy for Whole Foods

Mobile Marketing

•Mobile app

Offering discounts, brand information, dietary advice, and volunteer opportunities for the healthy life styles

Page 9: Digital Strategy for Whole Foods

Budget

Page 10: Digital Strategy for Whole Foods

Summary