whole foods digital marketing strategy

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BY: NATE KLATT Whole Foods Digital Marketing Strategy

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Page 1: Whole Foods digital marketing strategy

BY: NATE KLATT

Whole Foods Digital Marketing Strategy

Page 2: Whole Foods digital marketing strategy

Goal of Digital Campaign

Increase Brand Awareness by 10%

Create “buzz” about the company through digital campaign

Page 3: Whole Foods digital marketing strategy

Target Audience

Create campaign directed at specific group of people

Age: mid-twenty to mid-fifty

Health Conscious

Middle class to upper class individuals

Page 4: Whole Foods digital marketing strategy

Key Indicators

Essential to determine success of campaign

Track success through data analytics

Social Mention

Page 5: Whole Foods digital marketing strategy

Overview

Focus on Facebook, Twitter, LinkdIn

Create unique blog for specific campaign

Share blog articles with social media sites and health oriented blogs

Promotional giveaway

Page 6: Whole Foods digital marketing strategy

Whole Foods Blog

Create a unique blog that focuses on positives of whole foods

Create entertaining content

Post health articles to healthy living blogs

Page 7: Whole Foods digital marketing strategy

Promotional Giveaway

Advertise giveaway through blog and social media sites

$1,000 of free groceries to 20 best stories demonstrating how Whole Foods has made a positive difference.

Generate “buzz”

Page 8: Whole Foods digital marketing strategy

Facebook, Twitter, LinkedIn

Advertise on all 3 platforms

Use advertising tools to focus on target audience

Post blog content to all 3

Page 9: Whole Foods digital marketing strategy

Budget

Total budget will be $500,000

Represents approximately 1% of advertising budget

Lager focus on LinkedIn

Page 10: Whole Foods digital marketing strategy

Questions