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Whole Foods Market Gaining and Retaining Customers By: Luke Pupke

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Page 1: Whole foods pp

Whole Foods MarketGaining and Retaining Customers

By: Luke Pupke

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• The Whole Foods Market has just had it grand opening in the Clearwater area.

• There has been a decrease in customers after first month of business








Month One Month Two Month Three

Sales in Percentage

Sales in Percentage

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Whole Foods Needs Advertising

• After the first month, Whole Foods cut back on advertising

• Key Success Factors to bring customers back in

– Employee Participation

– Bright House Networks

– Proper Placement of Advertisements

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• U.S. Hwy 19

• Maximum Exposure,

Minimal amount of signs

• Cheaper than commercials

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Television Commercials

•Maximum Exposure•Costly but Effective•Celebrities will be featured

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In-Store Cooking Class

• Make customers comfortable with the store

• Teach healthy cooking habits

• Classes of 20

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Apple Pay

• Quicker and More Efficient

• Ordering Online

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• Greater exposure to customers

• The values that Whole Foods stands for will be shown to more people

• An increase in local business through Whole Foods

• Stronger name for Whole Foods over other competitors

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• Great expenditure of money

• May still not convince customers to spend the money

• Other well established companies will increase their advertising

• Apple Pay ends up costing more than it was worth

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• Start off with a few billboards

• Use different celebrities in commercials

• Double the size of cooking classes

• Encourage Apple Pay as the most efficient way to check out

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• Whole Foods has the potential

• Rapidly growing in other areas

• Great location in Clearwater

• Will make a healthier world

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References• Attard, J. (n.d.). 31 Low-Cost Ways to Promote Your Business. Retrieved December 6, 2014, from http://www.businessknowhow.com/marketing/24waysto.htm

• Allen, J. (n.d.). Your wallet. Without the wallet. Retrieved December 6, 2014, from https://www.apple.com/apple-pay/

• Brady, P. (n.d.). Whole Story. Retrieved December 6, 2014, from http://www.wholefoodsmarket.com/blog/whole-story

• Duncan, A. (2012, September 12). 10 Essential Elements to a Great TV Commercial. Retrieved December 6, 2014, from http://advertising.about.com/od/televisionandradio/a/commercialmusts.htm

• Henricks, M. (2013, July 11). How to Relocate Your Business. Retrieved December 6, 2014, from http://www.entrepreneur.com/article/81406

• Johnson, A. (2012, August 5). Billboard marketing statistics. Retrieved December 6, 2014, from http://www.visionsoutdoor.net/billboard-marketing-statistics/

• Lautenslager, A. (2005, June 27). Boost Sales With a TV Commercial. Retrieved December 6, 2014, from http://www.entrepreneur.com/article/193438

• Olenski, S. (2012, October 19). What Makes A TV Commercial Memorable And Effective? Retrieved December 6, 2014, from http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-memorable-and-effective/

• Residential Home Page. (n.d.). Retrieved December 6, 2014, from http://brighthouse.com

• Shwom, B., & Gueldenzoph, L. (2012). Business Communication: Polishing your professional presence (St Petersburg College ed.). Upper Saddle River, NJ: Pearson.

• Siemasko, E. (2013, December 4). Billboards for Small Businesses: Reasons to Think Twice | Grasshopper. Retrieved December 6, 2014, from http://grasshopper.com/blog/billboards-for-small-businesses-7-reasons-to-think-twice/

• Elaine Magee, MPH, RDWebMD Weight Loss Clinic-Feature. (n.d.). The Whole Foods Diet. Retrieved December 6, 2014, from http://www.webmd.com/food-recipes/features/the-whole-foods-diet

• Swider, M. (2012, October 24). Apple Pay review. Retrieved December 6, 2014, from http://www.techradar.com/us/reviews/phones/mobile-phone-accessories/apple-pay-1264966/review

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• Name: Mariah Fairweather• Business: Whole Foods Market• Location: Clearwater• URL: http://www.wholefoodsmarket.com/values-matter• Email: [email protected]

• Name: Michael Crandall• Business: Whole Foods Market• Location: Tampa • URL: http://www.wholefoodsmarket.com/values-matter• Email: [email protected]

• Name: John Mccullen• Business: Publix• Location: Clearwater• URL: http://www.publix.com• Email: [email protected]