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Whole Foods MarketGaining and Retaining Customers
By: Luke Pupke
Introduction
• The Whole Foods Market has just had it grand opening in the Clearwater area.
• There has been a decrease in customers after first month of business
0%
20%
40%
60%
80%
100%
120%
Month One Month Two Month Three
Sales in Percentage
Sales in Percentage
Whole Foods Needs Advertising
• After the first month, Whole Foods cut back on advertising
• Key Success Factors to bring customers back in
– Employee Participation
– Bright House Networks
– Proper Placement of Advertisements
Billboards
• U.S. Hwy 19
• Maximum Exposure,
Minimal amount of signs
• Cheaper than commercials
Television Commercials
•Maximum Exposure•Costly but Effective•Celebrities will be featured
In-Store Cooking Class
• Make customers comfortable with the store
• Teach healthy cooking habits
• Classes of 20
Apple Pay
• Quicker and More Efficient
• Ordering Online
Benefits
• Greater exposure to customers
• The values that Whole Foods stands for will be shown to more people
• An increase in local business through Whole Foods
• Stronger name for Whole Foods over other competitors
Risks
• Great expenditure of money
• May still not convince customers to spend the money
• Other well established companies will increase their advertising
• Apple Pay ends up costing more than it was worth
Recommendations
• Start off with a few billboards
• Use different celebrities in commercials
• Double the size of cooking classes
• Encourage Apple Pay as the most efficient way to check out
Closing
• Whole Foods has the potential
• Rapidly growing in other areas
• Great location in Clearwater
• Will make a healthier world
References• Attard, J. (n.d.). 31 Low-Cost Ways to Promote Your Business. Retrieved December 6, 2014, from http://www.businessknowhow.com/marketing/24waysto.htm
• Allen, J. (n.d.). Your wallet. Without the wallet. Retrieved December 6, 2014, from https://www.apple.com/apple-pay/
• Brady, P. (n.d.). Whole Story. Retrieved December 6, 2014, from http://www.wholefoodsmarket.com/blog/whole-story
• Duncan, A. (2012, September 12). 10 Essential Elements to a Great TV Commercial. Retrieved December 6, 2014, from http://advertising.about.com/od/televisionandradio/a/commercialmusts.htm
• Henricks, M. (2013, July 11). How to Relocate Your Business. Retrieved December 6, 2014, from http://www.entrepreneur.com/article/81406
• Johnson, A. (2012, August 5). Billboard marketing statistics. Retrieved December 6, 2014, from http://www.visionsoutdoor.net/billboard-marketing-statistics/
• Lautenslager, A. (2005, June 27). Boost Sales With a TV Commercial. Retrieved December 6, 2014, from http://www.entrepreneur.com/article/193438
• Olenski, S. (2012, October 19). What Makes A TV Commercial Memorable And Effective? Retrieved December 6, 2014, from http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-memorable-and-effective/
• Residential Home Page. (n.d.). Retrieved December 6, 2014, from http://brighthouse.com
• Shwom, B., & Gueldenzoph, L. (2012). Business Communication: Polishing your professional presence (St Petersburg College ed.). Upper Saddle River, NJ: Pearson.
• Siemasko, E. (2013, December 4). Billboards for Small Businesses: Reasons to Think Twice | Grasshopper. Retrieved December 6, 2014, from http://grasshopper.com/blog/billboards-for-small-businesses-7-reasons-to-think-twice/
• Elaine Magee, MPH, RDWebMD Weight Loss Clinic-Feature. (n.d.). The Whole Foods Diet. Retrieved December 6, 2014, from http://www.webmd.com/food-recipes/features/the-whole-foods-diet
• Swider, M. (2012, October 24). Apple Pay review. Retrieved December 6, 2014, from http://www.techradar.com/us/reviews/phones/mobile-phone-accessories/apple-pay-1264966/review
Appendix
• Name: Mariah Fairweather• Business: Whole Foods Market• Location: Clearwater• URL: http://www.wholefoodsmarket.com/values-matter• Email: [email protected]
• Name: Michael Crandall• Business: Whole Foods Market• Location: Tampa • URL: http://www.wholefoodsmarket.com/values-matter• Email: [email protected]
• Name: John Mccullen• Business: Publix• Location: Clearwater• URL: http://www.publix.com• Email: [email protected]