whole foods digital strategy

Whole Foods Digital Strategy Tiana DiGaetano

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Whole FoodsDigital Strategy

Tiana DiGaetano

Who We Are?

They are the world’s #1 natural foods

chain and have more than 400 stores

throughout the US, Canada, and the UK

Target Audience Business men and women

Ages 25 and up

These people are busy people, with

families or single, with a steady income

Big Idea

Whole Foods online ordering is easy,

healthy and the perfect meal for busy

families

Key Performance Indicators

Goal:

Tools & Tactics

Social Media

Gain awareness about our prepared

meals and post what the meals are that

day

The Whole Dinner

Meal of the day

Special Meals

Foodology

Mobile App

Search Engine Optimization –

Google Adwords

Key phrases

“Healthy Dinners”

“Whole Foods Dinner Recipes”

“Whole Food Meals.”

Budget

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