what to pack in your sm pantry · an inventory of social media tools. first, a metaphor. agencies...
TRANSCRIPT
WHAT TO PACK IN YOUR SM PANTRY:
AN INVENTORY OF SOCIAL MEDIA TOOLS
First, A Metaphor.
Agencies Are Like Restaurants.
=
Client Centric.
=
The Power of Presentation.
=
=
Let Off Steam.
Fancy Tools Required.
=
Shiny Tools Syndrome.
Barely-Used Shiny Tool Syndrome.
(LOTS OF
SHINY TOOLS.)
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your Menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
4 Tips to Avoid Barley-Used Shiny Tool Syndrome
Tool Tip #1: Make Sure It’s a Tool You Really Need.
Tip #2: Select the Right Tool For The Job
Tip #3 - Training & Practice Are Essential.
Tip #4: Not All Tools Are Created Equal.
$ $$ $$$
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your Menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your Menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
Lets Start a Restaurant!
Listening Tools
Listening Tools.
$ $$ $$$
Influencer Identification Tools
Influencer Identification Tools.
$ $$
Influencer Notification Tools
Notification Tools.
$ $$
Monitoring & Management Tools
Monitoring Tools.
$ $$ $$$
Engagement AnalyticsWorkflow Security Support
Awarenesslistening, aggregating and prioritizing signals across all social channels
Engagementpublishing, interaction and activation on all channels from a single, central location
Measurementtracking, analysis and reporting of reach, engagement, activity, conversion and other key social metrics
Coordinationorganizing and managing people, processes and activity across brands, campaigns, accounts and teams
Integrationarchiving all social data in one place as well as connections to other enterprise systems, data and processes
Engagement PlatformA unified platform to monitor, manage and measure your social media initiatives
Restaurant Revenue Tools
Take the Integral View of Revenue.
PAID OWNED
EARNEDROI
Must Know / Establish:
• Website Objectives• Conversion Goals• Attach a $ Estimate to goal if there is no e‐commerce.
Business Management Tools.
$ $$$
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your Menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
Agenda
• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!)• Tools for Planning Your Menu
• Tools for Finding the Best Critics• Tools for Managing your Orders
• Tools for Managing your Business• Desert!
3 QUICK DESERTS
Facebook Skepticism?
Facebook Skepticism?
Facebook Skepticism?
Earned Vs Paid Media.
Facebook Skepticism?
Data is the Key to Making “Earned Media” work in Social Media.
Desert #1
Desert #2
Desert #3
WHAT TO PACK IN YOUR SM PANTRY:
AN INVENTORY OF SOCIAL MEDIA TOOLS
