pantry audit

8/11/2019 Pantry Audit

1/15

*Pantry Audit


2/15

Brand Product

AMUL Butter

AMUL Ghee

AMUL Cheese

AMUL Yoghurt

BRITANNIA Marie Gold

LIPTON Tea

MAGGIE Ketchup

MAGGIE Noodles

NESCAFE Coffee

NUTELLA Choco Spread

PARRY Sugar

PILLSBURY Wheat Flour

PILLSBURY Cake Mix

SCROTCH BRITE Scrub

SUNFEAST Pasta

TATA Salt


3/15

Coffee Nescafe Gold

Tea Twinings English/Earl Grey

Malt based Beverage Horlicks

Spices and Condiments Catch/Keya/Everest

Sugar Parry's Pure

Wheat Flour Pillsbury

Ragi Dhanyam/Annai OrganicBrown Rice (Hand-PoundDhanyam/Annai Organic

Basmati Rice India Gate

Butter Nutralite

Cheese The Laughing Cow

Ghee Amul

Oil (Sunflower) SaffolaCooker cake mix Pillsbury

Tomato Ketchup Heinz

Chilli sauce Heinz

Chocolate spread Nutella

Oats Quakers

Cornflakes Kelloggs

Beverages

Groceries


4/15


5/15

*

* Elite society

*Family of Five

* Purchase different stocks at different periods

*Groceries Almost monthly

*Spice and Condiments Once in 3-4 months

*Quality matters; Not the price

*Very health conscious people

*Brand conscious as well!

*Although Indian, they savor European cuisines as much as Indian

*The mother makes the buying decisions. Decisions factored bythe choice of lifestyle.


6/15

HIGHLIGHTS

Upper Middle class family of 5 members: Father, Mother, Elder son of 12

years, Younger daughter of 7 years, and Grandmother

Purchase stock once a month from Grace Supermarket, Kodambakkam

Purchase in bulk, kids accompany mother and help make decisions

regarding certain brands

Quality is much more important than price; Willing to go for brandedexpensive products too; Will go for repeated purchase of the same

products

Kitchen is maintained very well, and cleanliness is very important.

Fridge is well stocked as can be seen in the pictures below.


7/15

Salt/Sugar/Spices Grace Super market, Containers to store products for a month,

Maggi packets bought in bulk pack


8/15


9/15

Malt Beverages Horlicks/Bournvita

Coffee Narasu

Tea

Brooke Bond Red

Label/Tetley Tea

Chilli Powder/Spices Everest

Masala Oats Kellogs

Cornflaxes Kellogs

Sandwich Spread Fun Foods

Mayonnaise Fun Foods

Red Chilli Powder Catch

Sugar Parry's Pure

Biscuits

Brittania Marie

Biscuits

Chips Lays

Noodles Maggi

Orange Juice Rasna

Milkmaid Nestle

Lentils Grace Market

Ice cream Arun

Butter AavinBread Brittania

Beverages

Spices and Condiments

Groceries


10/15


11/15

Inside

the

Fridge


12/15


13/15

HIGHLIGHTS

Loyola College HOD, Upper Middle Class

Purchases groceries from Nilgiris, and other basic items from VijaySuperstore and other stores, nothing in particular

Purchase as and when needed, sole decision maker

Quality is much more important than price; Willing to go for branded

expensive products too; Will go for repeated purchase of some products;hesitation to switch from one brand to another

Kitchen is stocked with ready to eat food, non-veg items which can be

incorporated for lunch and dinner dishes

B


14/15

Malt Beverages Boost/Horlicks

Coffee Nescafe

Tea Tetley Green Tea

Masalas Fresh/Grinded

Masala Oats Kellogs

Cornflaxes Kellogs

Olive Oil Imported

Toothpaste Pepsodent

Butter Amul

Sugar Parry's Pure

Vegetables

Kodambakam

market

Chilli Powder Everest

Curd NestleOran e Juice Rasna

Beverages

Spices and Condiments

Groceries


15/15

pantry audit

Documents