social media tools for your resturant pantry, may 2012

WHAT TO PACK IN YOUR SM PANTRY:�AN INVENTORY OF SOCIAL MEDIA TOOLS�

First, A Metaphor.�

Agencies Are Like Restaurants.�

= �

Client Centric.�

= �

The Power of Presentation.�

= �

= �

Let Off Steam.�

Fancy Tools Required. �

= �

Shiny Tools Syndrome.�

Barely-Used Shiny Tool Syndrome.�

(LOTS �OF �

SHINY �TOOLS.) �

Agenda�

•  4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!) •  Tools for Planning Your menu

•  Tools for Finding the Best Cri?cs •  Tools for Managing your Orders

•  Tools for Managing your Business •  Desert!

Agenda�


(LET’S START A RESTURANT!) •  Tools for Planning Your Menu



4 Tips to Avoid Barley-Used Shiny Tool Syndrome�

Tool Tip #1: Make Sure It’s a Tool You Really Need. �

Tip #2: Select the Right Tool For The Job�

Tip #3 - Training & Practice Are Essential. �

Tip #4: Not All Tools Are Created Equal.�

$� $$� $$$�

Agenda�





Lets Start a Restaurant!�

Listening Tools�

Listening Tools.

$ $$ $$$

Influencer Identification Tools�

Influencer Identification Tools.

$ $$

Influencer Notification Tools�

Notification Tools.

$ $$

Monitoring & Management Tools�

Monitoring Tools.

$ $$ $$$

Engagement Analytics Workflow Security Support

Awareness listening, aggrega?ng and priori?zing signals across all social channels

Engagement publishing, interac?on and ac?va?on on all channels from a single, central loca?on

Measurement tracking, analysis and repor?ng of reach, engagement, ac?vity, conversion and other key social metrics

Coordina3on organizing and managing people, processes and ac?vity across brands, campaigns, accounts and teams

Integra3on archiving all social data in one place as well as connec?ons to other enterprise systems, data and processes

Engagement PlaKorm A unified pla7orm to monitor, manage and measure your social media iniAaAves

Restaurant Revenue Tools�

Take the Integral View of Revenue. �

PAID OWNED

EARNED ROI

Must Know / Establish:

•  Website Objec3ves •  Conversion Goals •  ABach a $ Es3mate to goal if there is no e-‐commerce.

Business Management Tools.

$ $$$

Now With Social Media

Tracking!

Agenda�





3 QUICK DESERTS�

Facebook Skepticism? �


Earned Vs Paid Media.�


Data is the Key to Making “Earned Media” work in Social Media.�

Desert #1 �

Desert #2 �

Desert #3 �

WHAT TO PACK IN YOUR SM PANTRY:�AN INVENTORY OF SOCIAL MEDIA TOOLS�

[email protected]

@darbtx

Thank You!�Brad B McCormick