what is this ux thing?
TRANSCRIPT
WHAT IS THIS USER EXPERIENCE THING?
Presented by Youmna Aoukar and Oskar von Hauske
HI MY NAME IS YOUMNA!@yaoukar umna.net
HI MY NAME IS OSKAR@ovonhauske
hausk.co
INTRODUCTIONS1-Introduce yourself (Name,Profession?) 2-Why are you interested in learning UX? !
WHAT IS UX?
IN THIS COURSE WE WILL...1-LOOK AT EXAMPLES OF UX IN DIFFERENT DISCIPLINES !2-DO AN EXERCISE TO DEFINE THE PARTS OF UX !3-LOOK AT THE COMPONENTS OF THE BASIC THEORY/FRAMEWORK OF UX !4-LOOK AT EXAMPLES OF GREAT USER EXPERIENCE AND UNDERSTAND WHY THEY ARE GREAT? !5- UNDERSTAND THE UX PROCESS BY SHOWING YOU EXAMPLES OF OUR WORK !6-QUESTIONS? RESOURCES? HOW TO GET INTO UX
WHY SHOULD YOU BE EXCITED ABOUT UX?
LUMO LIFT
FAT DUCK
UX CHECKLISTBeing in this field requires
Problem solving
Listening
Observation
Innovative
Analytical
Methodological
Holistic
Risk taker
Realistic
Rational
EmpatheticCommunicative
Storytelling
Source: quirky.com
EXERCISE WHAT IS UX?
Think about words that come to your mind when you think about UX
Development
Prototyping
Business requirements
User research
Content Strategy
Interaction Design
Testing
QA
Copywriting
Information Architecture Visual Design
UX DISCIPLINE
USER RESEARCH
• Informs Strategy • Tests solutions • Compares performance • Measures success
Good design starts with research
Some questions we hear : Is there a customer need or a market for this product? Are we solving a problem that respond to users needs and behaviors? What problem are we tackling? How many users used this website in the past? What is the data? Is this the right feature for this website/product?
INFORMATION ARCHITECTURE
!
• Facilitates understanding of the system • Orders creates meaning and clarity •Make sure the structure fits the mental model of your user •Goal to clearly navigate and find what they want easily
Structure your content and prioritize it
Some questions we hear : How is the navigation of the site organized ? How are we going to prioritize content? How many main pages does our site/app have? Where does this page link to?
INTERACTION DESIGN
• Designs the pieces • Creating flows and refining them. (How do I from A to B) • Determines the errors • Documents the process through wireframes
Creating the behavior of the product
Some questions we hear : Is the product behavior predictable, expected, and usable? Can our user accomplish her goals without many steps or much conscious effort? What are the main features of the website? !
SO...WHAT IS UX ?
UX IS A RESULT!1-How user feels : Effect you have(happy, sad, confused...) 2-How users act: Your return of investment (ROI)
WHAT IS GREAT ABOUT THESE EXPERIENCES?
Instagram Netflix
BMW Car DashboardHerman Miller
ChairiPhone
Xbox
Square Cash MTA Kiosk
Oculus Rift Mario Kart
Uber App
WHAT IS GREAT ABOUT THESE EXPERIENCES?
!1-Solves a problem 2-Creates habits 3-Inspire Emotions 3-Becomes Indispensable !
HOW DO WE MEASURE WHAT IS GREAT ?
!1-Business goals (increased sales, acquired users) 2-Competition (Competitive offerings against competition) 3-User testing(Validation of the UX with users) 4-Data analytics (Metrics:clicks, number of visits etc..) 5-Social media stats (social buzz on Twitter, Instagram, Facebook etc..)
IA HEURISTICS
Source: Abby Covert IA Heuristics
UX DESIGN PROCESSis a set of tools and techniques to take users needs into account at every stage of the product lifecycle.
DISCOVER
•Determine business needs and goals by working closely with the strategy team or product managers !Technique: Stakeholder interviews or issue card exercise !---> Business requirements
Issue card exercise for the redesign of a consulting company website. The goal of this exercise was to understand business needs and pain points
DISCOVER!
•Determine users needs by engaging and observing target audience !Technique: User interviews, surveys, ethnographical studies !---->Personas/ User journeys !*For interviews, users can be recruited or guerrilla style interviews can be conducted in problem space !
Interview script for product development of an professional network for the art world
Survey sample for curriculum development of online education platform
DISCOVER
!
•Look at your competitors !Technique: Competitive Analysis !----> Understand best practices and patterns of behaviors !!
Competitive analysis diagram for donation based website
DISCOVER!
•Create personas which are fictional users that represents the target audience of the product:who they are (demographics), theirs behaviors, needs, goals and pain points. !They can be also be created by looking at a the data collected from the user interviews/surveys/ethnographical studies and the similarities and differences in patterns of behavior !Tool: Persona table !!
Personas template
PERSONAS
WHO?
DEMOGRAPHICS
BEHAVIORS
NEEDS/GOALS
FIND THE PROBLEMS THAT PEOPLE FACE WHILE NETWORKING IN THE ART WORLD IN ORDER TO FIND SOLUTIONS/ IMPROVEMENTS
Personas of Mail Chimp Source: Mail Chimp
DISCOVER!
•Create user journeys which are the key stages of a users activities in the problem space, how they behave in each stage as they move to complete their tasks !Tool: User journeys !----> Identify opportunities, obstacles and possible features for the product !!!
Andy app / User journey that defines key tasks that people perform before, during and after an art event (like Art Basel) . This diagram maps out the different tasks, different environments and different feelings that the person has.
task gridWalk me through your networking activities BEFORE an art event
MAIN TASK: MAIN GOAL:
Sub-Tasks
Scenario
Improvements
Pain points
Functionalities
DISCOVEROnce the team has a clear idea of the who?what?where?how and why? of the product experience then you can start thinking of the scope !
•Define what can be built/designed in scope(what features for example) with certain amount of time and money !Tool: Post-its !---->Prioritize feature by dividing them in high, medium and low !!
Source: Macadamian Blog
DESIGN
Thinking about the Information Architecture !
•Design the site map which determines the structure, navigation and taxonomy of the website !*Taxonomy is how we classify content.
Example of site map
DESIGNDesigning the interactions !
•Wireframes is a blue print of the experience which have different resolution from a sketch to a high fidelity mockup !--->Hierarchy of information is tackled, features and functionality are established, rules of displaying content (by default, on load, on click, on hover, if logged in) !!!!
Example of a wireframe: Wireframes can be low fidelity (sketch) high fidelity (black and white) mock-up (with color)
Low fidelity Source: Harvest App
High fidelity
Mockup
Example of a wireframe: Wireframes can be low fidelity (sketch) high fidelity (black and white) mock-up (with color)
...VISUAL DESIGNLook and Feel GUI(Graphical User Interface)
...DEVELOPMENTProgrammers code front and back end experience Release a beta version in QA (Quality Assurance) (Find bugs and errors)
...TESTING IN BETWEEN EACH PHASE
Creating quick and easy prototypes is essential to the development of the experience and product. It is recommend to have as many iterations as possible
Prototype !
•A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from !!!!!!
Paper prototype
Functioning prototype using InVision software
HOW TO GET INTO UX?• Take classes and workshops online and offline (more
extensive/advanced classes are available at GA)
• Build a portfolio • Freelance or work for free or a side project • Go to Meetups (THE UX LAB, HUGE UX EVENTS,
NYTECH, BKUX,)
• Be curious and meet people in the field
WORKING ENVIRONMENTS IN THE UX FIELD
• Agencies • Clients • Start-ups • Tech companies • Freelance
AS A UX DESIGNER YOU MIGHT WORK ON
• Marketing Experiences (Smart Water) • Digital Products (Google maps) • Hardware products (Fitbit) • Retail Experiences(Fragrance IQ by Sephora)
• Interactive Environments( Cooper Hewitt Smithsonian Museum)
• Games (LA Noire)
UX REFERENCES• UX booth DIGITAL PUBLICATION
• A list apart DIGITAL PUBLICATION • Smashing Magazine DIGITAL PUBLICATION
• IXDA ASSOCIATION/COMMUNITY • The Interaction Design
Foundation ASSOCIATION/COMMUNITY
• Product Hunt PRODUCT • Nielsen Norman Group UX FIRM
• User Testing or Peak PRODUCT
• Design Kit by Ideo METHOD TOOLS • Google Ventures VC FIRM • Service Design Tools METHOD TOOLS • Omnigraffle SOFTWARE / COMMUNITY
• Axure SOFTWARE / COMMUNITY • Boxes and Arrows COMMUNITY
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QUESTIONS?
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