1. What We Do ? @

2. simpleia.com 3. We do User experience Design (UX)simpleia.com 4. So what does that mean ??!simpleia.com 5. We design everything humans interacts withsimpleia.com 6. Web applicationssimpleia.com 7. Web applicationssimpleia.com 8. Web applicationssimpleia.com 9. Web sitessimpleia.com 10. Web sitessimpleia.com 11. Web sitessimpleia.com 12. Mobile appssimpleia.com 13. Even Devices and Retailing experiences Which we are not lucky enough to have any project in this 2 sectors yet.Just an example, Not Simpleia Design simpleia.com 14. Now you understand what we do ?simpleia.com 15. Thats nice but actually thats not the point ofUX simpleia.com 16. This is a mobile appAnd this is the face of the user using itsimpleia.com 17. This is another app Thats been designed by a UX agency such as SimpleiaAnd this is the face of the user using itsimpleia.com 18. So how do we get a happy usersimpleia.com 19. This is the point of User eXperience Design (UX)simpleia.com 20. The problem is alot of people dont realize that it takes much researching, brainstorming, architecting & testing to get the users face to smile.simpleia.com 21. Its not something made by luck or by guessing. it needs alot of experience in the elds of Cognitive sciences, human Psychology, Usability & Ergonomics, Information Architecture, Interaction Design and visual design (Typography, Iconography, Grid systems & Whitespaces). simpleia.com 22. What is the process we go through to achieve the smilesimpleia.com 23. Business Objectives1User InfoUser ResearchUX StrategyBrandingInformation ArchitectureInteraction DesignWe start by doing our research about who are the users, what are there backgrounds, What are there needs, whats the context the user to feel question What do you want they will be using the app through,here. so many other is answered and questions. We start by the observing phase where we observe users using similar products and track there actions, there breakpoints etc... Then we run some interviews, and we may run some tests.Visual User Interfacesimpleia.com 24. Business ObjectivesUser InfoUser Research2ElegantUX StrategyBrandingAccording to want the research wequestion What do you our user user to feel decide what will be the user experience strategy is answered here. which will be directing us for the next phases, we answer our main question here which is whats the feeling needed to be delivered, professional, trustworthy, cool, futuristic, luxurious/classy ...Information ArchitectureInteraction DesignLuxuriousVisual User Interfacesimpleia.com 25. Business ObjectivesUser InfoUser ResearchUX Strategy3BrandingInformation ArchitectureInteraction DesignBranding mistakenly understood by many thats its the logo design actually a brand What do you want the user to feel question is much more than that, its the culture is answered here. around a name, its what people say about you while youre not in the room. Think of Mercedes think of classy, Think of Pepsi think of pop culture and youth, those are personalities cultures that drives a brand soul. We are not an advertising or graphics company but we think a brand should be hugely fed by the UX strategy.Visual User Interfacesimpleia.com 26. Business ObjectivesUser InfoUser ResearchUX StrategyBranding4Information ArchitectureInteraction DesignVisual User InterfaceArchitecting systems information ow What do youawant the user to feel question and user ow through the navigation is answered here. considered to be one of the core aspects of a well designed system, its vital for insuring a smooth, guiding ow of the user between dierent section with no confusions and question marks popping around, each click, each title, each icon is important in its place, is guiding the user his way all through the system easily. Its important to understand from where the user stands now, what will be his intention to do next, and place it right there in front of him.simpleia.com 27. Business ObjectivesUser InfoUser ResearchUX StrategyBrandingInformation Architecture5Interaction DesignVisual User InterfaceIs the phase where we start wireframing what the product, or screens would look like according to the architecture weve made, at the Information Architecture we decided the grouping of the screens the the features/data/controls on eachquestion What do you want the user to feel screen etc.. in this phase we start actually is answered here. sketching this up to get an idea of how it should look like, where stu will take positions. what layout the pages will be, and where the call of action will take place, how the navigation will look like, what gestures/controls will be more suitable to the situation etc... Interaction Design phase is the most phase we need to care for usability issues along with Architecture and Visual design but specially interaction, as its the phase where we choose the structure of a layout, the place of the call of actions the type and size of controls etc...simpleia.com 28. Business ObjectivesUser InfoUser ResearchUX StrategyBrandingInformation ArchitectureInteraction Design6Visual User InterfaceVisual User Interface design is the last phase of product design, but its the rst layer shown on the surface to the users. UI Design is want the user eye candy What do younot only about to feel question and wow visuals, the colors are used to is answered here. grab attention to call of actions and to guide the user mentally through his way. Good Typography and well structured visual hierarchy is important for readability and usability. A huge deal of the emotional user engagement starts here from the UI layer, color theme choice and whitespaces distribution along with good typography hugely aect the feeling delivered to a user towards a product.simpleia.com 29. Abdelrahman Osama Founder & UX Director - simpleiasimpleia.comsimpleiaThanks