what is ux - bcnin breakfast
DESCRIPTION
What lies behind the words User Experience? The term is fairly self explanatory but 'the next big thing in design' as it's been called in numerous articles, blogs and publications has more to it than what's apparent... >Interview related: http://swapsee.com/es/blog/swapsee-interview-meet-silvia-calvet-user-experience-expert-147.htmlTRANSCRIPT
UX?!Swapsee Breakfast @silviacalvet
Whatis
U
Overall Satisfaction Perception
!
Why
some
fail
You
are Customer
‣Lack of understanding of user needs:
‣Organisations do not focus in Customers… Organisations work around the product not the Customer: affects processes, KPI, strategies
‣Fragmented organisation… Fragmented experiences
‣UI is not UX
‣Design in the vacuum
!
Who can design
UX?
!
Remember…
You
are Customer
!
ASecret
So ’UX’
is also an organizational &
personal Attitude
START thinking about
your Customers
NOW!!@silviacalvetThank You