westchase - vol. 3, issue 12, december 2014

tries has been marketing to its naïveand trusting public. And then, her facewill light up like a child at Christmas-time when she explains the organic,therapeutic products that she is gently

By Alexis Selby

Offering the very best in seniorhousing, assisted living and memorycare, for the past 30 years the ArborCompany has been setting the prece-dent for senior living. From theirbeautiful facilities and compassionatecare to their knowledgeable staff andexciting classes and activities, ArborTerrace offers residents a truly carefreeliving experience. The friendly nursesand staff have a combination of experi-ence, talents, and in-depth industryknowledge that makes them excep-tionally well qualified to serve theirclients' needs and together they do allthey can to ensure residents feel com-

fortable and happy. The Arbor Company’s newest lo-

cation, Arbor Terrance of Citrus Park,which is set to open early 2015, fea-

tures a beautiful 96-suite facility, com-plete with many luxurious amenities,

The Premier “Shop Local” Community Magazine Directly Mailed To Over 15,000 Homes In Westchase & Surrounding Areas

This Independent Community News, Business & Dining Guide Is Directly Mailed Once Each Month To:Arlington Park • Aston Villas • Bay Arbor • Berkeley Square • Calf Path Estates • Enclave At Citrus Park • Fawn Ridge

Fawn Lake • Forest Lakes • Hampton Lakes • Highland Park • Lake Chase • Mandolin • The Eagles • Tree TopsTwin Branch Acres • Waterchase • West Hampton • Westchase • Westchester • Westwood Lakes • Windsor Place

INSIDE THIS ISSUE:

ECRWSSPostal Customer

Dated MaterialPlease Rush!

PRSRT STDU.S. POSTAGE

PAIDTAMPA FL

PERMIT 1185

Dining Contest Winners...............3

Community Calendar/News....4-5

River Jordan DirectFamily Medicine....................8-9

The Magic Emporium.....12-13

Area Rugs Direct.................16

ALS Fashion Show &Luncheon.......................22-23

Grout Tech.....................24-25

Your neighborhood. Your magazine.

Vol. 3, Issue 12, December 2014

By Deborah Bostock-Kelley

Whether it is listening to thesoothing sounds of Celtic music play-ing in the background or the magicalhands of owner and InternationalMaster Aesthetician Annette McPheemassaging nourishing, organic prod-ucts into your skin, you will leaveCeltic Day Spa, completely and to-tally relaxed.

Annette believes it to be a won-derful, personal complement, whenher customers are lulled to sleep, whilehaving their restorative facial.

Nestled in the professional centerbehind Publix on Racetrack Road at12181 West Linebaugh Avenue,Celtic Day Spa is a fresh face in the

Westchase community, recentlyopened this past June.

If you aren’t one to fall blissfullyasleep on Annette’s table, then ask herabout her products. In a rich Scottishbrogue, she will explain in laymen’sterms, the myths the cosmetic indus-

Celtic Day Spa Gives the Gift of Beautiful Skin

See “Celtic Day Spa” on page 18.

See “Arbor Terrace” on page 20

Arbor Terrace of Citrus Park – Assisted Living and Memory Care for Seniors!

Celtic Day Spa owner and MasterAesthetician Annette McPhee

2 DECEMBER 2014 Westchase Area Neighborhood News & LifestylesFor Ad Info 813-928-6124 • NNLFlorida.com

We are excited to announce thewinners of Neighborhood News &Lifestyles’ 2014 Dining Contest. Eachyear, we look forward to this contestbecause it is exciting to see how manyresponses we will get, and it gives us achance to give back to our readers as athank you for your support. This year,as in the past, our readers respondedwith gusto, with hundreds sending ustheir votes for favorite restaurants inthe area. We have some excellenteateries and in some of the categories,we wish we could announce two win-ners because it was a close contestright up to the last entries!

Not surprising to us, some ofyour favorite restaurants also happento be some of our favorite advertisersand while we congratulate all of thetop contending restaurants, we want

to give special congratulations to theexcellent restaurants that advertise inNeighborhood News & Lifestyles.

When it came to best overall fa-vorite, there was a close battle and inthe end two restaurants tied, bothwinning that proud designation.Those winners are Mellow Mush-room and Mystic Fish. In addition,Mellow Mushroom was also voted asthe best pizza joint. Congrats to youMellow Mushroom! Salt Rock Tav-ern won voters over as the bestHappy Hour spot while its sisterrestaurant Rumba Island Bar & Grillwas voted as the best restaurant forlunch. Best sushi restaurant was wonby Hot Tuna, and for good reason -their sushi is amazing!

Congratulations to all the win-ning restaurants! You see a full list of

the top-voted restaurants on page 27. Thank you to everyone who par-

ticipated in our annual dining contestand congratulations to the randomlychosen winners who will receive din-ing gift certificates to popular localrestaurants. The Grand Prize Winnerof Neighborhood News & Lifestyles’2014 Dining Contest is Rene Stevensof Hamptons on Main Street. Renewill receive $100 in dining gift certifi-cates to local restaurants!

Congratulations to the runner-upwinners, who will each receive $25 indining gift certificates: Hemant Patelof Waterchase, Sandra Lostetter ofHighland Park, Erin Silvestro ofHampton Lakes, Maria Witonski ofWestchase and Nick Niehaus of WestHampton neighborhood. Thank you all for your entries!

Westchase Area Neighborhood News & Lifestyles For Ad Info 813-928-6124 • NNLFlorida.com

Neighborhood News& Lifestyles

Directly mailed once a month to 15,000households in zip codes 33626 & 34677

220 S. Safford Ave. Tarpon Springs, FL 34689

Phone: (813) 928-6124; Fax: (727) 942-2432Advertising E-mail: [email protected] E-mail:

[email protected]© 2014 Westchase Neighborhood News & Lifestyles is

published by ADS 2 Publications, Inc.

Nothing that appears in Westchase NeighborhoodNews & Lifestyles may be reproduced, whether wholly or inpart, without permission. Opinions expressed by WestchaseNeighborhood News & Lifestyles writers are their own anddo not reflect the publisher’s opinion.

The management of Westchase NeighborhoodNews & Lifestyles is always happy to accept outside edi-torial submissions to the paper. Please call for outsideeditorial submission and advertisement deadlines.

Westchase Neighborhood News & Lifestyles will con-sider previously non-published outside editorial submis-sions if they are double spaced, typed and less than 500words. Westchase Neighborhood News & Lifestyles reservesthe right to edit and/or reject all outside editorial submis-sions and makes no guarantees regarding publication dates.Westchase Neighborhood News & Lifestyles will not returnunsolicited editorial materials.

Westchase Neighborhood News & Lifestyles reserves theright to edit and/or reject any advertising. Westchase Neigh-borhood News & Lifestyles is not responsible for errors in ad-vertising beyond the actual cost of the advertising space itself,not for the validity of any claims made by its advertisers.

Westchase Neighborhood News & Lifestyles is pub-lished by ADS 2 Publications, Inc.

PublisherTim SelbyGeneral ManagerMatt Selby Advertising SalesJim O’ReillyLinda ViegaMike BirdJared NagerAccounting ManagerDoreen SelbyBilling AssistantTina O’Reilly

EditorAlexis SelbyCorrespondentsKim ThomasJulie KanehlKatie ThomasMarcy SanfordDara TuckerArt DirectorTony SicaGraphic ArtistDat X. DoMarketing & DevelopmentAshley Knoblach

From The Editor Alexis Selby

DECEMBER 2014 3

Congratulations to Winners ofNeighborhood News & Lifestyles’

2014 Dining Contest!

You’re sure to find the perfect gift tocomplete your holiday list. Originalpaintings, photography, ceramics, jew-elry and sculpture, along with hand-made craft items such as cork work,crochet, glassware and woodworkingare among the many types of artworkthat you can expect to find.

Join us as we ring in the holidayseason!

The Westchase Golf Club is lo-cated at 11602 Westchase GolfDrive in Tampa. For more informa-tion please visitwww.westchaseartists.com/wa/hol-iday-form.htm.

First Exhibit of the UpperTampa Bay Regional LibraryArt Gallery to Feature Art-work by the Westchase ArtistsSociety: Opening ReceptionThursday, December 11,2014 at 6PM

The Upper Tampa Bay RegionalLibrary, located at 11211 CountrywayBoulevard in Tampa, is opening itsnew art gallery space, and the initialexhibit, “Expressions,” will feature art-

work from members of the WestchaseArtists Society that will be on displaythrough January 2015. The openingreception will be held at 6PM onThursday, December 11. Light re-freshments will be served courtesy ofthe Westchase Artists Society and theFriends of the Upper Tampa Bay Re-gional Library. There will be an op-portunity to meet the exhibiting artistsand discuss their work.

Funding for the beautiful new artgallery was made possible by a grantfrom the World of Westchase commu-nity news magazine.

“Our group members are reallylooking forward to sharing some oftheir new artwork with the local com-munity at this our first group show inover a year,” commented Teresa Tru-billa, President of the WestchaseArtists Society. “The exhibit will fea-ture artwork in various mediums in-cluding oils, acrylics and pastels as wellas photography, pottery and jewelry.”

“The Upper Tampa Bay RegionalLibrary is excited about the newgallery and that our first show is inpartnership with the Westchase ArtistsSociety. We were honored to havebeen the recipient of the generouscontribution from the World ofWestchase, Inc. that enabled us to cre-


Community Calendar & News Briefs

Ready… Set… Shop…Are YOU coming to theWestchase Holiday Market?

The fifth annual Westchase Holi-day Market will be held on Sunday,December 7 from 10AM until 5PM atthe Westchase Golf Club, located at11602 Westchase Golf Drive inTampa. All net proceeds from theevent, along with ticket sales from spe-cial raffles, will be donated directly toAutism Speaks. Last year’s Marketraised over $2000 for this great char-ity. Raffles this year will include in-credible prizes from members of theWestchase Artists Society, as well asgenerous donations from Catch 23,RocketFizz, Ybor City Food Tours,

Publix, and the Westchase Golf Club,to name a few! A special thank you toour Gold Sponsor, Anne Hart & ToniCason of Florida Executive Realty.

This year’s event promises to beexciting for all ages! Santa will arriveto hear wish lists and pose for picturesfrom noon until 3PM. A “Best ofShow” juried prize will be judged andawarded by the WOW’s own ChrisBarrett. Artist demonstrations will betaking place and you can grab a tastybite from the grill at the beautifulWestchase Golf Club while listening tofabulous holiday music! There will alsobe face painters on hand from 1PMuntil 4PM.

And let’s not forget the shopping!

DECEMBER 2014 5Westchase Area Neighborhood News & Lifestyles For Ad Info 813-928-6124 • NNLFlorida.com

ate this unique space,” said RegionalLibrary Manager, Suzy George.

Established in 2006, theWestchase Artists Society is comprisedof visual artists interested in furtheringthe art community in the Westchasearea and all of Tampa Bay. Their goalis to nurture both the artist and artlover by hosting art exhibits, providingart education, promoting art activities,and creating an opportunity for areaartists to come together and sharewith each other and the community.Info on each member and images oftheir art can be found on the web atwww.westchaseartists.com and onFacebook (Westchase Artists Soci-ety). For further information aboutthe December 11 reception or theWestchase Artists Society and theirfuture events, please contact Teresa

Trubilla at (813) 841-6563.

‘Sermon on theWall’ Productionat NorthwestCommunityChurch

Sermon on the Wallexplores a hand paintedmural on the entire backwall of the church de-picting the life of JesusChrist. Experience a

taste of first century foods and thenproceed to the sanctuary in total dark-ness where we will reveal the wallframe by frame by spotlight as we tellthe story of Jesus with music anddrama.

This year’s annual production willbe held December 19th, 20th, or21st. Arrive at 6:30 p.m.; the showstarts promptly at 7 p.m.

The Sermon on the wall will beheld at Northwest CommunityChurch, located at 14913 Hutchi-son Road in Tampa. FREE ticketsare available at www.nwcc777.comor by calling (813) 962-4990.

Sephardic FestivalDuring the month of December,

the community has the opportunity

to learn about and celebrate the tradi-tions and history of Jews from Spainand the Middle East – also known asSephardic. A three-part lecture seriespresents on Wednesdays, December 3,10, and 17, professor George Zuckerwill lecture on the Jews of Spain frombefore the Spanish Inquisitionthrough the mid-20th century. Thelectures will be from 11:00 a.m. –2:00 p.m., with a lunch intermission.The lunch, provided by WeinbergKosher Catering offers participantsdelicious, Sephardic dishes. Thecharge for the lecture series, includinglunches is $25 for JCC members, $30for non-members.

On Monday, December 8, 2:00 –3:30PM, an Intergenerational Hennaand Hamsa program will be enjoyedby adults of all ages, and their childrenor grandchildren. This is an early re-lease day for Hillsborough County.Children from the community, JCC

Preschool, Club J, and PJ Library areall included in this celebration. Pro-fessional Henna artist, Jennifer McK-night will apply henna body art. Also,participants will create beautiful Ham-sas. Everyone in attendance will betreated to Sephardic sweets. Thecharge for the Henna and Hamsa is $5for members, $6 for non-members.There is no charge for children under12 years old.

On Monday, December 15, 1:30– 3:00 Cantors Joy Katzen-Guthrieand Andres Kornworcel present aLadino Concert. We’ll also enjoy alatke tasting – Sephardic latkes vs. Po-tato latkes! $5 per member, $6 non-members. No charge for childrenunder 12.

All of the Sephardic festivalevents are held on the Tampa JCC& Federation Cohn Campus,13009 Community campus Dr,Tampa, 33625

care possible. I am available to my pa-tients during evenings and weekendsby text or cell phone. My patients havedirect access to me; they will not betalking to an answering service or anon-call physician or nurse.”

“I have always loathed doctor'svisits, until meeting Dr. Crall,” saysRiver Jordan Direct Family Medicinepatient Josh Parker. “I enjoyed meet-ing with him; he was very caring,openly sharing, and upfront about thesituation at hand. He presented theoptions and information in an easy to

understand manner, which helped mefeel comfortable. Thank you, Dr.Crall, for being a forward thinker andoffering a service that works for peo-ple like me and families like mine.”

Dr. Crall is happy to helpprospective patients to understand therapidly changing landscape within thehealthcare system to determine if thedirect patient model would be suitedto their needs. He says, “Becausemuch of your health care is pre-dictable, you can often save moneywith the direct patient model by auto-matically budgeting for your pre-dictable primary care needs. Youshould still have insurance to coverhigh cost, unpredictable events, butbecause your day-to-day care is han-dled at River Jordan Direct FamilyMedicine, you can choose a plan witha higher deductible and a lower pre-mium than your current plan. Mostof my patients end up saving moneyon their health care, because of thelow-cost primary care component.”

At River Jordan Direct FamilyMedicine the monthly membership feeis as follows:


By Marcy Sanford

Eric J. Crall, MD opened RiverJordan Direct Family Medicine afterbecoming frustrated with the amountof time he was spending each day onadministrative tasks and paperwork in-stead of taking care of patients. Hesays, “I became a doctor to help peo-ple stay healthy. After 17 years ofworking as a primary care physician fora large health care system, I found my-self spending less time with my pa-tients and more time on paperwork.”

Located at 4651 Van Dyke Roadin Lutz, Dr. Crall’s practice is basedon the Direct Patient Care model.This new model of primary care en-sures that Dr. Crall’s patients receiveexpert personalized care and treatmentfor a very reasonable cost.

The innovative Direct PatientCare model is now being embraced bypatients, physicians, employers, andpolicymakers across the United States.Individual patients, families, or com-panies pay a low monthly fee and re-ceive expert primary care whiledeveloping a lasting and trusting rela-tionship with their doctor.

Thanks to this model, River Jor-dan Direct Family Medicine patientsreceive unparalleled access to Dr.Crall. “Because I am working for mypatients and not insurance companies,I can spend as much time with my pa-tients in the office as needed,” says Dr.Crall. “I proactively manage my pa-tients’ health and help them manage

any health issues they have. I amavailable to my patients by phone,email, or, if appropriate, by virtual vis-its. This can save patients’ time andgive them peace of mind wheneverthey have an issue or concern.”

Dr. Crall schedules an hour foreach patient visit, so when patientscome to his office there is little to nowaiting. He says, “Because I spend anhour with my patients, I have time totalk to them about all of their healthissues and really get to know them sothat I can provide them with the best

River Jordan Direct Family Medicine

Dr. Crall is very passionate about what he does and takes the time to get toknow his patients and their health care needs.


• Ages 17 and under, $30• Ages 18-39, $40 • Ages 40 and up, $50• Family maximum, $150• Student living out-of-area

(whose parents are members), $10

Just a few of the ways River Jor-dan Direct Family Medicine patientswill realize savings on their health carespending is by lower premiums forhigher deductible insurance, no co-pays for office visits, and less need forurgent care visits, since Dr. Crall isavailable at night and on the week-

ends. In addition, he has the time todiscuss risks and benefits of medica-tion, screening procedures and diag-nostic testing, which helps his patientsunderstand what is best for them andavoid the side effects that are alwayspossible with testing and treatment.

Additionally, you will have adoctor working for you, looking outfor you and your family’s health. “Iam very passionate about health pro-motion and disease prevention,” saysDr. Crall. “I want to help keep mypatients accountable for living ahealthy lifestyle so they can continue

to have good health and achievehealthy longevity.”

"Dr. Crall has been my doctor forabout 8 years and I couldn't be hap-pier,” says Tom Wight. “Dr. Crall isgenuinely compassionate and caringabout his patients' health. He holdshimself, as well as his patients, tohealthy habits and focuses on long-term health and wellness, not justshort term. Dr. Crall has helped meturn my health around for the betterby providing the tools necessary to livea healthier lifestyle."

If you are looking for a physicianto be an advocate for you and your

family’s health, you should visit Dr.Crall at River Jordan Direct FamilyMedicine!

River Jordan Direct FamilyMedicine is located at 4651 VanDyke Road in Lutz. The office isopen Mon. – Fri. 8:30 a.m. to 5p.m. Dr. Crall is always available tohis patients through phone, email,or text. For more informationabout the direct patient care modelor to schedule an appointmentplease call (813) 321-1783, visitrjdirectfammed.md or email [email protected]. Same dayappointments are always available.


By Deborah Bostock-Kelley

As you open the glass and brownmetal door, all the cynicism of adult-hood is wiped away; you have just re-turned to the wonderment ofchildhood. For this generation of chil-dren, it’s like Harry Potter discoveringDiagon Alley in the middle of a quaintMuggle neighborhood.

In the far right corner of anunassuming shopping complex is asecret world filled with vintage cardtricks and modern-day illusions. Theshelves are lined with guides, mem-orabilia and novelty items. This isno ordinary shop, but a specialmeeting place where amateurs andprofessionals, young and young atheart, can purchase tricks and propsand meet monthly to socialize anddiscuss magic.

Since opening its brick andmortar location at 4429 GunnHighway, The Magic Emporium hasbecome a Mecca for magicians lo-cally, throughout the United Statesand around the world.

“I’ve been in the business about10 years,” says founder Gary Barker.“We opened the shop in November2009. Before that we were exclusivelyonline and at magic conventions.”

At the age of 8, Barker had hisfirst introduction to magic when magi-cian and ventriloquist Mark Wade per-formed at his elementary school.

“I bugged my parents to takeme to the library to get a book onmagic and have never looked back,”he explains.

Barker performs at corporateevents, private parties and churches,and does a lot of charity work. Heopened The Magic Emporium to givethe public much more than a retailshop, but the full magic experiencefrom a bygone era.

“I have a passion for magic, but Ihave a passion for the experience thatyou get from a brick and mortar thatyou cannot get online,” says Gary. “Ilove the Internet and technology, butthere is something intrinsically beauti-ful about doing magic and learningface-to-face. You can only get that ex-

perience in a real shop.” From beginners in preschool, el-

ementary and high school to uncon-ventional tattooed twenty-something’s to senior citizens honinga lifetime craft, in his shop Gary hasseen the style evolution of magic,from illusionist David Copperfield tostreet shock magicians like CrissAngel and David Blaine.

Gary says, “I personally believewhat’s good for magic is good for allof us. From the different styles of per-forming, huge illusions to shockmagic, there is a place for all of that.Magic – for most of us in the arts – iskind of a culmination of all art forms –theatre, drama and pantomime, music.It a culmination of all performing artsmelting together as one.”

Gary believes that even today’syouth, with technology at their fin-gertips, still appreciate a good magicperformance.

And longtime magicians RudyHernandez and Dick Johnson “TheOld Pro”, who were meeting at theMagic Emporium for the monthly

Tampa Magic Club, Warren Hamil-ton International Brotherhood ofMagicians (I.B.M.) Ring 175, agreewith Gary.

“I’ve been a magician all of mylife,” says Johnson, who regularly per-forms at holiday shows, especially dur-ing Halloween. “I think if the kids sit

Magic Is Alive and Well at The Magic Emporium –Tampa’s “Best Kept Secret”

Founder Gary Barker


down and pay attention, they are nottoo jaded to appreciate magic. Liveentertainment is still a good thing. Ienjoy what I call apparatus magic –with the birds and a rabbit; I used tohave a girl doing illusions with me.”

Hernandez, who has been per-forming for 40 years, explains, “Thekids today are learning magic onYouTube and away from other magi-cians. When I was learning, the onlyway you could learn was from othermagicians and going to a group likethis and actually having social contact.Magic is secondary to the entertain-ment. Magic is a tool and entertain-ment is the show. It’s good to havethe social interaction.”

The Magic Emporium understandsthat technology is changing the way inwhich we can learn magic. The shopnow offers weekly "Live Online" lec-tures where famous magicians fromaround the world teach and train ma-gicians in the comfort of their home.These lectures are streamed live everyweek and magicians can stream thelecture live from the comfort of theirhome and then download that lectureand watch at any time from their com-puter, phone or tablet. "This 'At theTable' lecture series is helping themeducate magicians around the worldand reach to places where there is notan actual brick and mortar store likeThe Magic Emporium.

Kid’s Club The Magic Emporium also

hosts a Kids Club called the Societyof Young Magicians the second Sat-urday of each month, with itsyoungest regular magician with thestage-name “The Amazing JohnJohn (Humphries) having started atjust 4 years old.

Gary says, “At first I was bit skep-tical about how engaged someone thatyoung could become, but surprisinglyover the last year he has grown, honedhis skills and done a really fabulous jobat learning both the tricks and how topresent them well. It’s exciting to seekids especially that young really getsomething out of this experience.”

In addition to monthly clubmeetings, The Magic Emporiumprovides magic throughout the yearin various ways. "During the summermonths we offer magic camps forchildren,” says Gary. “Every Sundaynight during the summer we presentThe Masters of Magic, a weekly pro-fessional magic show that featuresvarious magicians from around theUnited States.”

The Magic Emporium also pro-vides professional entertainers; magi-cians, clowns, balloon artists, jugglersand other variety acts for private par-ties, company functions and various

events throughout Florida all yearround.

In his five years at his GunnHighway location, Gary has also dis-covered the magic is being utilized bynon-magicians in unique and innova-tive ways. He says, “We get a lot ofeducators who come in and ask formagic they can use to engage theirstudents and use as teaching tools. Wehave several math and science teacherswho come in frequently to get magictricks like optical illusions that theycan use to reinforce what they areteaching in their classrooms.”

Several magic and balloongroups, like I.B.M., Gulfcoast chap-ter of the Fellowship of ChristianMagicians, and the Balloon Jam,comprised of full-time and part-timeentertainers, hobbyists, and new peo-ple simply interested in learningmore about the craft, call the MagicEmporium home for their monthlymeetings and lectures.

“We live in a crazy world and thestresses of life are sometimes heavy,”concludes Gary. “Magic can take youback to that moment of wonder andbelief that you had when you were achild when you had hopes anddreams and really believed they couldcome true. I love that about magic.If I could communicate one thing toCarrollwood it would be that we arethe best-kept secret in Tampa Bay!We love magic and our communityand we’d love to share that momentof wonder.”

The Magic Emporium is lo-cated at 4429 Gunn Highway inTampa. They are open Mon. – Sat.10 a.m. to 6 p.m. For more infor-mation on magic classes, lectures,shows, meetings, and camps, pleasecall (813) 265 -9263, visitwww.TheMagicEmporium.net orFacebook.com/MagicEmporium.

This is no ordinary shop, but a special meeting place where amateurs and professionals, young and young at heart,can purchase tricks and props and meet monthly to socialize and discuss magic.


By Katie Thomas

Area Rugs Direct takes the hassleout of buying area rugs. No moreworrying whether the rug will match!No more wrestling a large rug intoyour car, if it is even possible. AreaRugs Direct brings the selection toyou! Area Rugs Direct services the en-tire Tampa Bay Area, Sarasota, Or-lando and the surrounding areas withthe best area rug inventory and deliv-ery services for home or office.Founded in 2005, owner Tony Mo-gavero’s shop-from-home service isunique and sets Area Rugs Directapart from other companies.

“Our personalized, shop-at-homeservice makes us unique,” says Tony.Area Rugs Direct is one-of-a-kind, of-fering the best personalized shoppingservice that comes right to your door,helps you make an informed decision,then delivers and installs your newrug! Plus, customers love Tony! Hehas impeccable taste and loves helpinghis customers find the rugs that willcomplement the existing décor ratherthan competing with it. And if you call

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With Area Rugs Direct, you getto skip the hassle of searching onlinefor something you aren’t sure about,skip cramming the rug into yoursedan, bypass shipping fees and see ex-actly what you are getting with thehelp of Area Rugs Direct. Area RugsDirect assists you in selection, layout,installation and design techniques.

Angie’s List ReviewsAs a member of Angie’s List, Area

Rugs Direct has great customer re-views and has been awarded the SuperService Award many times.

One Angie’s List review says, “Idon’t know if I can say enough aboutTony Mogavero. I love this man! Hehas the ability to walk into a room andcompletely envision and transform itright before your eyes (even rearrangesyour existing furniture), and on yourbudget. He is everything and muchmore than what we were expecting forthe price we paid for his services. He isa genius in his line of work. Do your-

self a favor and take advantage of AreaRugs offer on Angie’s List. You’ll beglad and thankful you did!”

Another Angie’s list member,Jason, says, “Tony listened to what wewere looking for and brought severalarea rugs into our home and laid themon the floor to see how it would lookwith our furniture, walls, flooring, etc.Although we did not buy an area rugfrom him at the time, we would cer-tainly do business with him again. Hehas a great decorating eye and is just areally, really nice person to work with.It was an enjoyable experience and I

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Call Area Rugs Direct at (813)505-3174 or (727) 210-0900 for aFREE in-home consultation. Findmore information, testimonials andphotos at www.arugdirect.com.Area Rugs Direct, LLC is appoint-ment-based and is available 7 days aweek for customer convenience.“Like”Area Rugs Direct - Shop atHome on facebook.com.

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applying to your skin.Annette reveals that no painful

extractions are necessary because thepatented cleansing exfoliant simplymelts deep into the skin to remove anyimpurities. She adds, that unlike mostscrubs or exfoliation processes, you donot rinse off the Celtic Day Spa exfoli-ation treatment.

Developed by a board certifiedplastic and cosmetic surgeon, combin-ing science and nature, the TreSkinRXskin care line is a game-changer.“Most products are water-based – pos-sibly like the ones you have in yourcupboard – because they are cheaperto make,” explains Annette. “What wehave is unique in the fact that eachproduct base is 100 percent certified,pharmaceutical grade aloe vera that’snormally used in medical situations.”

Suitable for all skin types, the Tre-SkinRX lineup includes products thathelp with skin issues like rosacea, dry-ness, pigmentation, eczema, keratosispilaris, and numerous other condi-tions. The skin care line has also beenused to lessen the inflamed skin, ofcancer patients and those who have

gone through skin graft surgery.Annette explained that she knew

what it felt like to “suffer in silence”with a skin condition and when she dis-covered TreSkinRX on a visit to Texas,she simply had to share her story, ofhow these extraordinary products hasthe ability to change lives.

When a customer comes to CelticDay Spa, Annette will first cleanse andanalyze their skin to determine theirskin type. With healthy skin, there isevenness in the layers; whereas withunhealthy skin you have a thick toplayer – without proper, exfoliationdead skin keeps building up and dullsthe complexion. Celtic Day Spa’sdeep, exfoliation process has the low-est effective pH similar to a physician’soffice peel – without inflammation.

Annette explained that too manypeople self-diagnose, or purchaseproducts based on someone else’s ex-perience and get the wrong type ofproducts for their skin. “I love beingable to help people get beautifulskin,” she says. “I want to showthem how easy it is with these prod-ucts to keep their skin looking andfeeling amazing.”

TreSkinRX is an anti-inflamma-tory, anti-bacterial, and anti-micro-bial agent. Annette says, “The aloe

vera can penetrate deep into yourskin and activates your own collagen– that’s what brings the glow back toyour face. It’s pretty amazing seeingthe results.”

Annette feels extremely privilegedto have had the opportunity to help alot of men, women and children withtheir various skin conditions over theyears. “It’s especially rewarding help-ing teenagers with acne,” she adds. “Ithas been an amazing experience togive teenagers back their confidenceby helping them clear their skin.”

“After their visit my clients cannotbelieve how great their skin feels; andthat glow is there; it’s undeniable,”Annette explains. “With these prod-ucts, you can have terrific looking skinin just a few simple steps.”

With a great facial at Celtic DaySpa comes a great reward – Annettegives each of her new facial clients acomplimentary trial package of theproducts used.

“These products that I’m usingallow you to walk out feeling revital-ized. They are FDA-approved andsafe to use every day. The EX3 deepcleansing exfoliation is so relaxing andyet it can produce powerful results.It’s all about that base of pharmaceuti-cal grade aloe vera! That’s what coun-terbalances your skin back to the wayit should be,” says Annette. “You willleave Celtic Day Spa with radiant,glowing skin.”

But, if you can’t make time for aspa treatment in your hectic schedule,she has another option available. “Noteveryone wants to take the time tovisit a day spa,” she says, “I wanted toshare these products with everyone,including men and women who arebusy working most days or who reallydon’t spend enough time to learn howto maintain healthy skin. Now they

“Celtic Day Spa”Continued from page 1

TreSkinRX is an anti-inflamma-tory, anti-bacterial, and anti-micro-bial agent that will help you bring the

beautiful glow back to your face.


can simply go on my website andorder a trial kit.”

For a limited time, the trial kitsare being sold on her website for$9.99. Choose from normal, oily orclearskin (acne) skin type. Each skin-care kit contains a two-week trial ofPurifying Cleanser, a patented EX3Daily Renewing Exfoliant, Triple De-fense Day Moisturizer and either anSPF15 Sun Guard, or a Night Repair

Moisturizer that optimize skin texture,tone, and clarity. Annette adds, “Afterusing these products for a few days,most people will know the difference.I have been an International Aestheti-cian for over 25 years and I’ve neverseen anything like it.”

Just in time for the holidays, ifyou visit Annette’s website, you’lldiscover she has reduced all theprices in the Celtic Day Spa menu.

Celtic Day Spa Holiday Gift Certifi-cates are now available at the Spa.She concludes, “This year, give thegift of beautiful skin!”

Celtic Day Spa’s hours of oper-ation are by appointment only. Thespa is open Tues. and Thurs. 10a.m. – 6 p.m.; Wed. and Fri. 10a.m. – 5 p.m.; and Sat. 10 a.m. – 3p.m. For more information on Tre-SkinRX or to purchase products,visit www.annettemcphee.com. Tomake an appointment, call (813)279-8281 or visitwww.celticdayspa.com.

For a limited time, trial kits of the skin care line are being sold on Celtic DaySpa’s website for $9.99. Choose from normal, oily or clearskin (acne) skin type.


including a hair salon, an on-site rehabcenter, a theatre room and a café,where residents can enjoy lattes, pas-tries, and cocktails. Conveniently lo-cated in the heart of the Citrus Parkand Westchase neighborhoods and inclose proximity to Carrollwood, ArborTerrace of Citrus Park allows easy ac-cess to everything that the beautifulTampa Bay area has to offer.

Pre-leasing has already begun,and rooms are filling up fast, so if youare interested in renting one of theirbeautiful new suites, call Arbor Ter-race today at (813) 345-4993 formore information.

Age in PlaceAt Arbor Terrace of Citrus Park

the staff will strive to carry on the mis-sion of the Arbor Company by provid-ing a welcoming, secure communitywhere residents can age in place.Uniquely designed, Arbor Terrace ofCitrus Park has three floors, from su-pervised memory care on the first, toThe Bridges on the second (a programdedicated to helping patients withearly onset of dementia and

Alzheimer’s), to independent livingand assisted living on the third.

“As a resident, you have peace ofmind knowing that we can promoteyour independence and still meet yourneeds as you age in place,” says SeniorCare Counselor Diane McGauley. “Itis our goal to provide all residents witha safe and positive living environmentand to enhance their quality of lifethrough our engaged living program.”

By providing a diverse commu-nity, Arbor Terrace of Citrus Park is aplace where, as you go through thestages of life you can receive as little oras much care as you require.

Moving is already stressfulenough as it is, but can you imaginehaving to go through this as a patientsuffering from dementia orAlzheimer’s? As a place that takes careof all your memory care needs, fromearly onset to the later stages, ArborTerrace helps make your life and thelife of your loved one as smooth atransition as possible. “We customizeour care services to each individualresident,” says Diane. “We also look atcustomizing our activities to the needsand wants of residents.”

As a community of caregivers, thestaff at Arbor Terrace engages and en-riches the health and spirits of their

residents, honoring individuality andcelebrating each person's unique lifethrough deep connections with theirresidents and families. And, with ahigh staff to resident ratio, you canrest assured knowing that your lovedone is in good hands and will alwaysbe taken care of and given the atten-tion he or she needs. To further en-sure the safety of their residents, ArborTerrace at Citrus Park will have nurseson-call 24 hours a day, 7 days a week,

should an emergency occur. Earning the prestigious Extended

Congregate Care (ECC) licensure, allstaff employed by the Arbor Companyare well versed and expertly trained onhow to care for patients of all levels.Executive Director Traci Kiklica says,“Our staff has gone above and beyondin their training; each member is spe-cially trained in dementia using ahands-on positive approach in the careof their patients.”

“J & C Consign”Continued from page 1

Traci and Diane are hard at work to bring the Tampa Bay Area the verybest in senior living. This beautiful new community is set to open early 2015.


A further testament to their levelof care, the Resident Care Director forArbor Terrace of Citrus Park is also anRN – in the world of assisted livingthat is definitely a significant plus!

“Promoting continuity of care forour residents is very important to us,”says Diane. “We have partnered withmedical director Dr. Atigere, who willnot only be seeing our residents in ourcommunity but also caring for themshould they have to go to the hospitalor a skilled nursing facility – that’s abig deal.

The BridgesHelping to bridge the gap for

those suffering from early stages ofmemory impairment, The Bridgesprogram allows residents to peace-fully transition into their new lifestyle.With a whole floor dedicated to thisprogram, The Bridges gives marriedcouples the option to live together inthe same apartment and although it isnot a full memory care unit, staffmembers are always on call and nearby to help, should you or your lovedone need assistance.

“Quite often is the case that onespouse is extremely independent, buttheir spouse has dementia or anotherdisability, and they don’t feel capableof meeting their needs alone,” saysDiane. “We can provide together, asmuch or as little assistance as theylike, allowing them to still live to-gether in the same apartment at dif-ferent care levels.”

RESPITE Housing Arbor Terrace of Citrus Park will

also offer short-term stays and willhave furnished apartments available toaccommodate these guests. RESPITEhousing is perfect for those who arelooking to re-cooperate or recoverfrom a surgery and need a little extraattention before going back to theirhome setting. It is also a great optionfor when a caregiver needs to take awell-deserved vacation, as you knowyour loved one will be in a lovingcommunity where they will be wellcared for before returning home.

Dining with DignityWith their innovative Dining with

Dignity dining program, favoritefoods that were once forbidden arenow on the menu for residents in theArbor Company Engaged Livingmemory care program who cannoteasily manage utensils or swallow solidfoods. This awesome new techniqueof preparing foods allows diners toenjoy dining options such as spaghettiand meatballs, prepared in a waywhere no utensils are needed; all whileretaining the full taste, as well as thetexture, consistency, and “five star” at-tractiveness of the original dish. Theconverted dishes are finger-ready andallow residents to once again enjoytheir favorite foods in a way that wasthought to be long forgotten.

“Dining with Dignity will notonly help make eating easier for those

suffering from macular degenerationand dementia, but also those who suf-fer from vision impairment or anyonewho might have trouble using uten-sils,” says Traci.

Since being implemented in theirother locations, 30 percent of memorycare residents participating in the pro-gram have shown improved intake,and 90 percent of respondents in thesurvey approved of the menu choices;this is just another significant offeringthat will really distinguish Arbor Ter-race of Citrus Park.

This past year, Arbor Terrace’sDining With Dignity dining programreceived National recognition, proudlybecoming the newest winner of thecoveted Best of the Best Awards at theannual Assisted Living Federation ofAmerica conference.

Arbor Terrace of Citrus Park willhave three different types of apart-ments available for rent – studio apart-ments, one-bedroom apartments andprivate companion suites (which areessentially two bedroom suites with ashared bathroom and kitchenette). Tohelp ensure they safety of their resi-dents, all apartments will be equippedwith an emergency call system. It isalso important to note that Arbor Ter-race of Citrus Park is pet friendly; al-though residents do have to be able tocare for the pets themselves.

A beautiful, brand new commu-nity that will offer the best in assistedliving and memory care, Arbor Ter-race of Citrus Park is simply what as-sisted living should be!

Arbor Terrace of Citrus Park isset to open in early 2015 and willbe located just south of SicklesHigh School at 13810 SheldonRoad in Tampa. For more informa-tion or to reserve a suite please call(813) 333-9996 or visitwww.at-citruspark.com.

Arbor Terrace of Citrus Park will feature elegant, modern designs and have a warn, comfy atmosphere where residents can feel welcome and at home.


By Alexis Selby

Raising nearly $2,300 for theRide Operations Team and the 2014Ride to Defeat ALS, the First AnnualALS Fashion Show and Luncheonwas a huge success. Showcasingbeautiful fall fashions from DressBarn, the event drew a wonderfulcrowd of enthusiastic guests whocame to show their support and viewsome of this year’s latest and greatestfashion trends.

Hosted at the Cheval Golf and

Athletic Center in the beautiful golfcourse community of Cheval in Lutz,the event featured an exquisitely pre-pared lunch, which preceded thefashion show, allowing guests to relaxand mingle before all the excitementof the show began.

As a wonderful honor, my hus-band Matt and I were asked to be apart of the show and got to take partin the fun!

Starting with Friday nighteveningwear the ladies flaunted chicattire, featuring great wardrobe op-

tions for that after work cocktail, din-ner with friends, or a date night withyour significant other.

Teaming up with their partnerstore Justice, this set even included a

few children’s fashions, which werewonderfully showcased by theyounger models.

Escorted by handsomely dressedmen, in the next set the models

ALS Fashion Show & Luncheon

A wonderful crowd of enthusiastic guests came to show their support forthis fashionable event. My husband and I (upper left) were so happy to bea part of it, as were the other models who raved about the stylish outfits

provided by Dress Barn.


strutted Saturday eveningwear, a lit-tle more elegant than the latter,which featured fancy outfits, perfectfor a night out on the town.

If you have not been in to DressBarn recently, you have to go checkout their excellent selection of fabu-lous styles, including a whole newline, which they refer to as Sundaymorning casual wear. Keeping withthe “weekend wardrobe” theme, thiswas the final set that concluded thefashion show. This super comfy lineis perfect for those “lounging aroundthe house” days, or for when youwant to be super comfy, yet stilltrendy… because you never knowwho might stop by for a visit!

About the ALS AssociationThe Association is the only non-

profit organization fighting LouGehrig’s Disease on every front. Byleading the way in global research,providing assistance for people withALS through a nationwide networkof chapters, coordinating multidisci-plinary care through certified clinicalcare centers, and fostering govern-ment partnerships, the Associationbuilds hope and enhances quality oflife while aggressively searching fornew treatments and a cure.

For more information or todonate, please visit www.alsafl.org.


By Kim Thomas

Before you spend thousands ofdollars remodeling and re-tiling yourbathroom or kitchen be sure to callGrout Tech for a FREE estimate oncleaning or repairing old dingy tileand grout. Grout Tech can breathenew life into your existing tile work,making everything shine like new at afraction of the cost. Grout Tech is afamily owned business serving Hills-borough, Pinellas and Pasco Counties.With over ten years of experience inthe industry, Grout Tech specializes incleaning and sealing tile and grout, re-coloring grout, re-caulking showersand tubs, and repairing grout andbroken tiles.

Grout Tech will renew existinggrout and tile to its original beauty bycleaning and maintaining the tile andgrout lines. John Cole and his wifewere ready to re-tile their entire bath-room before calling BJ at Grout Tech.“Our bathroom tile was over 40 yearsold it was looking grungy and verydull. We called Grout Tech and weare extremely pleased with our results!

We saved so much money by havingthe grout in our shower resurfacedand the tile cleaned and it looks brandnew,” John shares.

BJ is happy to set your appoint-ment, come out and give you a free es-timate. She stresses, “It is importantfor me to be respectful of our cus-tomers’ time so I will always arrive atthe time we set.” In addition to alwaysarriving in a timely manner, BJ saysthat they can keep their prices low be-cause they are a family owned businessand not a franchise. She explains,“What many people don’t understandis that franchises are often forced tocharge more for their services becausethey have to maintain their franchisefees, but not with Grout Tech.” Not

only does Grout Tech keep its ratescompetitive, but the company will alsohonor any other quote as long as it isin writing.

Because grout is a porous mate-rial, trying to remove stains is seem-ingly impossible. BJ explains, “Colorsealing grout lines is one of the manyservices we offer and it is definitely themost effective way to create a perfect,new look.” Using a step-by-stepprocess, Grout Tech begins by using acleansing product to remove all bacte-ria and surface dirt with special ma-chinery. They will then apply a colorseal (of your choice).

Once the sealer is applied thegrout lines will be permanently pro-tected from any stains.

The color seal also guaranteesagainst cracking, chipping and peeling.Additionally, they will also cosmeticallyfix or replace chipped or cracked tiles,making your bathroom or kitchen tilelike new again.

Carla Bartow, a satisfied customer,shares her experience, “When BJ cameout to give us a quote, she looked atthe job and I could tell immediatelythat she knew what she was talkingabout. We had our family room,kitchen and dining room re-grouted.They also re-grouted the tub, showerand base of our toilet in our bath-room. They were fantastic! Not onlywere they professional and reliable butthey also completed the job muchfaster than we had anticipated.”

With the help of Grout Tech, even the dirtiest and oldest of floors can be restoredand renewed to their original beauty and splendor.

Save Time and Money with Grout Tech

AfterAfter BeforeBefore


Excellent Service Leadsto Referrals

Throughout the years, GroutTech has grown through its many re-ferrals from happy customers. Peoplereally appreciate that Grout Tech savesthem time and money, but it is the ex-cellent service provided that has reallyhelped this business grow.

Doris Strathearn, another GroutTech success story, said that beforecalling Grout Tech her bathroom andguest bathroom shower and floorgrout had deteriorated over time andthe tiles were dull and stained. “The

tile was in good condition but it wasstained so we had Grout Tech comeout and clean them and they turnedout very well.” They were so pleasedthat they have already referred GroutTech to neighbors in their community.

Grout Tech can also remove andre-caulk around sinks, baseboards,tubs and showers serving to clean upold moldy areas and keep your drywall free from water damage. Fromold to new in just one day!

To find out more about GroutTech’s services or for a free estimatecall BJ at 727-768-6828.

westchase - vol. 3, issue 12, december 2014

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