PROF. STEVEN L. JOHNSONTwitter: @StevenLJohnsonhttp://stevenljohnson.org

Week 7 –Digital DisruptionMIS5001: Management Information Systems

Today’s Agenda

Case Discussion

Blog and Reading Discussion The Digital Difference Activity PMBA office: intra-semester evaluations

Case Study Discussion

Why was Kodak so successful in the traditional photography industry?

What are major differences between traditional photography and digital imaging?

What are the differences in relation to value creation and value appropriation?

How should Kodak prepare itself for the unbounded nature of digital innovation?

Compared to Cisco case, what are unique roles of IT in the case of Kodak?

Blog and Reading Discussion

Blog: pros and cons of digital photography Anderson, In the Next Industrial Revolution,

Atoms Are the New Bits, Wired Graham, What Business Can Learn From Open

Source? Day, G. and Schoemaker, P. (2000). Avoiding the

Pitfalls of Emerging Technologies. California Management Review. (42)2. pp. 8-33.

Reading: Day & Schoemaker

Pitfalls for incumbents Delayed participation Sticking with the familiar Reluctance to fully commit Lack of persistence

Crafting Solutions Attend to peripheral signals Build a learning capacity Balance commitment and options Organizational separation

Reading Discussion: Atoms are the new bits

Crowdsourcing Long-tail Prototyping and fabrication Consumer to business “Small batch” New organization: “small pieces, loosely joined”

The Digital Difference Activity

Groups of 2-3, take pen and paper... Find 4-5 examples of items with digital impact...

... anywhere in this building. If have camera phone, email to steven@temple.edu

Return promptly by agreed up time For each item make a note of:

Item, context and inferred process. What was “old” process? What is “new” process? What is the digital difference?

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PROF. STEVEN L. JOHNSONTwitter: @StevenLJohnsonhttp://stevenljohnson.org