digital disruption 2016

DIGITAL DISRUPTIONWITH RAPID APPLICATION DELIVERY

PRESENTED AT KENYA DIGITAL MEETUP

2 NOVEMBER 2016

THE WAY OF BUSINESS

Traditionally not customer first, customer centric, little aligned to the customer.

NO MORE…

triggers

Traditional business increasingly threatened by disruptors.

Fail fast if you will and learn

Antifragility is a property of systems

that increase in capability, resilience,

or robustness as a result of

stressors, shocks, volatility, noise, mistakes, faults,

attacks, or failures.

Professor Nassim Nicholas Taleb

COMMON TRAITS OF THE UNICORNS

Low legacy, rapid customer acquisition, highly adaptable and responsive, speed of change

LESS IS MORE…

6

Features and Functions Used in a Typical System

Source: Standish Group Study Reported at XP2002 by Jim Johnson, Chairman

Never Used

KEY DIGITAL SKILLS

Design Thinking

Software Delivery

Building Functional Prototypes

Lean Startup & Continuous Deployment

Fundraising

Creative Problem Solving

UX Design

Metrics Framework & Continuous Testing

Customer Validation

Pitching

Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17

McKinsey

GOOD FOR NOW APPROACH ~ 1

Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


1

START WITH THE CUSTOMER, STAY WITH THE CUSTOMER

The smallest thing you can offer the tightest group, for the highest value

COST TO ACQUIRE CUSTOMERSTART-UP KILLER

ADAPTED FROM SOURCE: MCKINSEY CUSTOMER EXPERIENCE SERVICE LINES


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

INITIATIVE CANVAS

CUSTOMER GOALS TO TASKS…Goal or

strategic objective 3

Role 2

Goal or strategic

objective 2

Goal or strategic

objective 1

Goal or strategic

objective 4

Goal or strategic

objective 5

Goal or strategic

objective nResource

or Functional

Role 1

Strategic theme or

Epic

Role 3

Role 4

Role 5

Role n

Goal or strategic objective

1.3

Role 2


1.2


1.1


1.4


1.n

Goal or strategic

objective nResource

or Functional

Role 1

Goal 1

Role 3

Role 4

Role 5

Role n

Start with “brown paper” and post-it’s as a mindset, you don’t need an app… yet

Goal or strategic

objective 3

Role 2

Goal or strategic

objective 2

Goal or strategic

objective 1

Goal or strategic

objective 4

Goal or strategic

objective 5

Goal or strategic

objective nResource

or Functional

Role 1

Strategic theme or

Epic

Role 3

Role 4

Role 5

Role n


1.3

Role 2


1.2


1.1


1.4


1.n

Goal or strategic

objective nResource

or Functional

Role 1

Goal 1

Role 3

Role 4

Role 5

Role n

Task 1.3.1

Role 2

Task 1.2.1Task 1.1.1 Task 1.4.1Goal or

strategic objective

1.nResource

or Functional

Role 1

Task 1.1

Role 3

Role 4

Role 5

As a Role 1 I want to Goal 1 so that Task 1.1

CUSTOMER GOALS TO TASKS…

Goal or strategic

objective 3

Role 2

Goal or strategic

objective 2

Goal or strategic

objective 1

Goal or strategic

objective 4

Goal or strategic

objective 5

Goal or strategic

objective nResource

or Functional

Role 1

Strategic theme or

Epic

Role 3

Role 4

Role 5

Role n


1.3

Role 2


1.2


1.1


1.4


1.nResource

or Functional

Role 1

Goal 2

Role 3

Role 4

Role 5

Role n

COMPANY GOALS TO TASKS…

Goal or strategic

objective 3

Role 2

Goal or strategic

objective 2

Goal or strategic

objective 1

Goal or strategic

objective 4

Goal or strategic

objective 5

Goal or strategic

objective nResource

or Functional

Role 1

Strategic theme or

Epic

Role 3

Role 4

Role 5

Role n


2.3

Role 2


2.2


2.1


2.4


2.nResource

or Functional

Role 1

Goal 2

Role 3

Role 4

Role 5

Role n

Task 2.3.1

Role 2

Task 2.2.1Task 2.1.1 Task 2.4.1

Resource or

Functional Role 1

Task 2.1

Role 3

Role 4

Role 5

As a Role 1 I want to Goal 2 so that Task 2.1

CUSTOMER GOALS TO TASKS…

Goal or strategic

objective 1

Strategic theme or

Epic

Goal 2

Goal 3

Goal 4

Goal n

DEFINING THE CUSTOMER JOURNEY OR CONCEPT

MINIMUM VALUABLE PRODUCT

Validate with interviews, polls, infographics, and definitely field “testing”

FACEBOOK DEMO

https://www.outsystems.com/videos/build-deploy-native-apps/

More than clickable mock-ups with less effort in minimum time

https://www.outsystems.com/videos/build-deploy-native-apps/


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

3

BUSINESS VALIDATION AND DESIGN

•HTTPS://TRELLO.COM/B/ICGLLXZA/BUSINESS-VALIDATION-AND-DESIGN-BVAD-BOARD

https://trello.com/b/iCGllxzA/business-validation-and-design-bvad-board



Sprint Plan

Develop

Test

User Testing

Release

User Story

Analysis

Support User Feedback

ProductManager

Feature Definition

BUILD, MEASURE, LEARN, PIVOT…

Validate the “brown paper” and post-it’s, you still don’t know the customer


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

Now you may need more robust critical thinking and analysis


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5

MOCKUPS• START WITH BALSAMIC• REFINE WITH SKETCH• WWW.SKETCHAPP.COM

http://www.sketchapp.com/

APPLICATION COST DRIVERSDELIVER CHANGE READY APPLICATIONS FOR LESS COST

Maintenance

Built in dependency analysis

NFRs are built into every application –

regardless of change

Development

Model driven development reduces

time to build

Integrations are simplified

Operations

Deployment process is automated

Auditing and trouble shooting capabilities in

every application

Lifetime cost? 5 year cost is typically 3 X initial cost, lifetime min 6 times 3 year cost

MOBILE AND WEB APP DEV IS A HARD PROBLEM

20-50 Apps

4 Platform3 Form Factors

X

Abundance Of Data Silos

XSkills

Shortage

X

Constant Change RequestsX

FROM SMALL BEGINNINGS TO PRODUCTION

https://www.outsystems.com/platform/#/platform/2-minute-overview/

• DEVELOP, MANAGE AND CHANGE ENTERPRISE WEB AND MOBILE

• ON TOP OF YOUR FAVORITE MIDDLEWARE STACK

• COMBINES HIGH PRODUCTIVITY, CHANGE MANAGEMENT AND FULL APPLICATION LIFECYCLE

• MANAGES CONTINUOUS APPLICATION CHANGE

BY WAY OF EXAMPLE


Ready for your app – its not about the technology




Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5 7

6

THE SMALLEST THING!

That your target segment will pay money for, freemium needs very “deep pockets”


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5 7

6

FROM MOCKUPS TO BEAUTIFICATION

https://www.youtube.com/watch?v=6l-X9k6fqeY


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5 7

6

8

FOCUS ON THE CUSTOMER

https://www.outsystems.com/videos/app-maintenance-feedback-management/

its still about the customer



CUSTOMER EXPERIENCE END TO END

https://www.outsystems.com/videos/platform-performance-troubleshooting/

Measure, learn, validate, change and keep adapting




Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5 7

6

8

9

KNOW THE INVESTOR MINDSET• PITCH ANYTHING – OREN KLAFF• CHAOS MONKEYS - ANTONIO GARCÍA MARTÍNEZ• ZERO TO ONE – PETER THIEL• SELLING THE INVISIBLE – HARRY BECKWITH


Design Thinking

Software Delivery



Fundraising


UX Design


Customer Validation

Pitching


2

1

34

5 7

6

8

910

FundersandFounders.com

Idea stageCo-foundersFamily& Friends

Seed round … Series A …. IPO

Maximize existing investments

Leverage existing skills

Across all channels / platforms

Respond Faster

Reduce complexity Deliver more and develop less

Continuously enhance / improve

Flexi

bilit

y to

cha

nge

What we do

OUTSYSTEMS PLATFORM PERSONAL ENVIRONMENT

[email protected]

mailto:[email protected]

digital disruption 2016

Business