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Giuseppe Bruni - Head of BTS– South East Asia and India 28 November 2016 How Digital Disruption Is Redefining Industries SAP Business Transformation Services Customer

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Giuseppe Bruni - Head of BTS– South East Asia and India 28 November 2016

How Digital Disruption Is Redefining Industries SAP Business Transformation Services

Customer

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3 Customer

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4 Customer

Transforming to Digital

1. Digital has already happened

2. A Framework to Help you Undertake your Digital Transformation

3. Experience of companies who have used the Digital Framework

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5 Customer

Do you perhaps know all of these faces?

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6 Customer

… or are their companies better known to you?

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7 Customer

Ma Huateng

WeChat

Jack Ma

Alibaba

Jan Koum

Whatsapp

Steve Jobs

Apple

Brian Chesky, Joe Gebbia &

Nathan Blecharczyk

Airbnb

Travis Kalanick

Uber

Elon Musk

PayPal

Jeff Bezos

Amazon

… these individuals and their companies are shaping the Digital world

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8 Customer

These digital giants are creating new competitive business models

Taxi sector

Community

banking

Payment

methods

Book

market

Music

distribution

Cloud

Business

Logistics

Mobile

Software

Music

Retail

Transport

challenging changing world of transforming

inventing

redefining revolutionizing

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9 Customer

Digitalization is shaping the corporate landscape

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10 Customer

75 years

38 years

13 years

3.5 years

35 days

t

TV

Why is agile innovation so important? Market diffusion of ideas by years to reach 50 million users

19 days

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11 Customer

Expected Digital disruption per industry

Source: Interview with 1.200 Executives - .Forrester “The Digital Business Imperative”, 2014

86% Insurance 83% Education and social

services 83%

Banking and financial

services 82%

Government and non-

profit

81% Media, entertainment,

and leisure (excluding

travel) 81% Retail and wholesale 78% Tele-communications 77%

Professional and

business services

Utilities 77% Healthcare 76% Transportation and

travel 74%

Consumer packaged

goods 72%

Technology products 70% Pharmaceuticals and

medical equipment 70%

Oil, gas, mining, and

chemicals 65%

Construction and

engineering 63%

Industrial products 60%

Massively disrupted

Moderately disrupted

Somewhat disrupted

Digitalization is an inevitable trend.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12 Customer

BENEFITS

Profitability “Virtual Assets”

Agility “Real Time”

Customer Loyalty ”Segment / Lot Size of 1”

Employee Loyalty “War for Talent”

DRIVERS

Technology

Funds

Servitization

Behavior

Entry Barriers

DIGITALIZATION AREAS

DIGITALIZE

BUSINESS PROCESSES

DIGITALIZE

BUSINESS MODELS

DIGITALIZE

WORK

DIGITALIZE

PRODUCTS

Digital isn’t new … but “Digitalization of Businesses” IS!

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13 Customer

Run Live with SAP

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14 Customer

SAP HANA Platform

Assets and the

Internet of Things

Customer experience

Omnichannel

Supplier collaboration

Business networks Workforce engagement

SAP HANA

Cloud Platform

Digital core

SAP offers the only end-to-end digital business solution SAP S/4HANA enables digitization across five business pillars

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15 Customer

What Are Your Peers Asking BTS?

Where are the business opportunities in the new

digital economy?

What is the required business model to realize

business digitalization opportunities?

How do we realize our new business model and instill an innovation culture into

our organization?

How do we need to adapt our business strategy to

be successful in the digital world?

Which enterprise architecture is required to

implement our digital strategy and how do we

realize it?

How do we transform our current business into a

digital business?

How do we articulate the business value of our

planned investment in digital?

How do we quantify and measure the business

KPIs of our digital transformation?

Which governance is required to ensure the

expected business value from digital is realized?

?

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16 Customer

What is the required business model to realize

business digitalization opportunities?

How do we realize our new business model and instill an innovation culture into

our organization?

Where are the business opportunities in the new

digital economy?

Digital Dream Zone

Business Model Design

Business Model Implementation

How do we need to adapt our business strategy to

be successful in the digital world?

Which enterprise architecture is required to

implement our digital strategy and how do we

realize it?

How do we transform our current business into a

digital business?

How do we articulate the business value of our

planned investment in digital?

How do we quantify and measure the business

KPIs of our digital transformation

Which governance is required to ensure the

expected business value from digital is realized?

Digital Strategy

Enterprise Architecture &

Roadmap

Business Transformation

Value Proposition

Value Design

Value Governance

SAP BTS : We Help Customers’ Business Transition Into The Digital World

Business Innovation

Re-imagine Design Transform

Digital Architecture

Value Generation

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17 Customer

• Business Model

• Pilots / Prototypes

• Innovation CoE Design

• Innovation Roadmap

• Implemented business

model

• Innovation CoE

• Innovation enabled

organization

• New radical business ideas

• New digital working models

• New digital capabilities

• Digital Readiness

• Market/Competitor Analysis

• Digitalization Opportunities

• Vision, Mission, Objectives

• Business Processes

• Organization & Governance

• People & Skills

• Solution Architecture

• Transformation Roadmap

• Program Mgmt.

• Organization Change Mgmt.

• People Enablement

• Risk management

• CCoE/ICC/OCC Setup

• Benchmarks

• Value Driver & Potential

• Investment Needs

• Business KPIs

• Business Case

• Value Realization Plan

• Governance Framework

• Governance

• Executive Dashboards

• Value Mgmt. Office

SAP BTS : We Help Customers’ Business Transition Into The Digital World

Business Innovation

Re-imagine Design Transform

Digital Architecture

Value Generation

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 18 Customer

Innovate Reimagine Transform Operate

Open-minded

Creative

Desirability-focused

Avoidance of habits

Be unafraid to say no

Fail early, fail cheaply

Leverage supporters

Avoid too early decisions

Plan-build-run philosophy

On time and on budget

Rational thinking

Avoidance of failure

Focused on operating

expenses

Get-things-done attitude

Continuous improvement

Avoid disruption

The designer The innovator The transformer The operator

From reimagination to operation Digital transformation goes far beyond the MBA-trained mind

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 19 Customer

Business Model Implementation

Business Transformation Management

Value Governance & Dashboards

Digital Dream Zone

Digital Strategy

Value Proposition

Business Model Innovation & Design

Digital Enterprise Architecture & Roadmap Design

Business Value Assessment & Design

TRANSFORM

The BTS Approach to turn Ideas into Business Value

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 20 Customer

Consulting Development Support Education

Next Generation of MaxAttention

ICC OCC

SAP Mission Control Center

Simplify and Innovate With proven Best Practices All deployment models

Advise / Plan Build / Launch Run Optimize / Adopt

For continuous innovation

Learn

Extend

Engage ActiveEmbedded MaxAttention

Re-imagine Design

Transform

An End-to-end Coverage of Your Digital Journey

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 21 Customer

Customer Example: Future Business Model “Create the smart, small shipping provider of the future”

Business Situation:

$4 billion revenue, 4.000 employees

70+ lines, all major trade routes

170+ offices in 100+ countries

Business Challenges:

Vessel overcapacity pressure on cost/rates

Industry consolidation

State subsidies affecting commercial dynamics

Engagement Approach:

Re-imagine business model

Create new business services (revenue)

Modernize IT landscape

Re-imagine Business Model with SAP BTS BIT

11 Business Concepts

6 Business Model

Design Workshops

100+ Business

Participants (incl. CEO)

100+ Business

Ambassadors mobilized

20+ Interviews with end-customers

28 Business

Prototypes

4 Continents

104 Value

Propositions

1

Design Thinking

5 Business Models

APPROACH

CUSTOMER OUTCOMES

Business Model

Innovation & DT

80 Consulting Days

Business

Innovation

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 22 Customer

Business (Viability)

People (Desirability)

Technology (Feasibility)

Digital Business Modelling How to create a digital business model

Network View

to identify stakeholder

relationships

Enterprise View

to describe how an organization

creates, delivers, and captures

value

Business

Innovation

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 23 Customer

People

Businesses

Things

Cloud

Data

Use the proven

success stories of

digital companies

Inspire ideas for your

digital transformation

(Maturity Model)

Transfer the business-

model concept using

value drivers to inspire

more detailed ideas for

single business-model

elements

(Design Thinking@BTS)

Identify new digital

services you can

offer to your

customers

(business-model

canvas)

Find the technology

enabler to implement

your digital business

model

(EARD)

Reimagine your business models routinely

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 24 Customer

Customer Example: Supply Chain Business Assessment „Design the supply chain of the future“

SITUATION

Revenue: 4,4 bn € (2015)

Employees: 24,400 FTE

#3 Consumer Appliance company in EMEA

Countries: 100

Industry: Household Appliances & Consumer Electronics

SOLUTION

Align on the best practices and the value potential of Demand-Driven Supply Chain Management (DDSCM)

Share the BTS perspective on CP industry challenges and best practices with regards to DDSCM

Provide insights into SAP’s vision/ innovations in SCM

Analyze the customer’s global supply chain maturity in DDSCM in order to identify areas for improvement with high perceived value potential

Build a supply chain transformation roadmap for the identified improvement areas

Plan and agree on next steps

BUSINESS CHALLENGES

Multiple divisions & geographies

Rapid growth by acquisition

Diverse new cultures of acquired entities

International expansion beyond the traditional local market

Diversity in supply chain practices

Opportunities to optimize and align supply chain management

BTS Approach

Design-Thinking workshop with the customer’s SCM business experts

Management meeting to discuss an initial roadmap, agree on “quick wins” and decide on a DDSCM assessment

Business requirement workshops conducted to analyze specific pain points regarding prioritized quick wins (Supply Chain Visibility and Demand Prioritization).

Developing an insight into the most promising improvement areas across business entities and geographies and a roadmap to realize benefits

Support the customer during the implementation of the roadmap

Digital

Architecture

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 25 Customer

Supply Chain Strategy and Design Digital Supply Chain Innovation

Digital

Architecture

DIGITAL SUPPLY CHAIN INNOVATION

SUPPLY SIDE / TECHNOLOGY PUSH DEMAND SIDE / CUSTOMER PULL

Mobility

Today, mobile devices are the primary method of internet access.

Cloud Computing

Any access, any workload anywhere.

Social Networks

Billions of users provide a new source of data relevant for business.

In-Memory and Big Data

Exploding volume, variety, and velocity of data, new processing capabilities.

Internet of Things

Availability of cheap sensors everywhere.

Omnichannel Commerce

New demand streams and customer requirements driven by the internet.

Real-time Business

Decisions in real-time, merge of planning and execution levels for coping with volatility and dynamics

Segment of One

Precise targeting of customers, personal recommendations, individual products.

Global Demand and Supply

Managing worldwide distributed supply networks for global markets.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 26 Customer

Customer Example Value Governance based on 4-Panel approach

Increase value out of existing SAP installations by decreasing the number of legacies, usability improvements, continuous process improvements and improved access to data

Jointly exploit business focused innovations making use of new technology

Get more value from recent SAP developments through portfolio optimization

Reduce operating costs by 25% & achieve top quartile operations

Each panel has a set of dedicated objectives and targets to be reached, as well as a governance model that ensures accountability at all levels.

Optimize Exploit

See Shell's CFO Simon Henry, CIO Alan Matula and SAP's Member of the Executive Board Rob Enslin providing insights.: https://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-sap

Value

Generation

Run Better (Operate)

Extend Use (Invest)

Use Better (Harvest)

Build New (Innovate)

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 27 Customer

What can YOU do?

Revisit your Strategy for Digital

Be bold and re-imagine your Business Model

Update your IT Roadmap & Enterprise Architecture

Adopt Value Management to drive value from Digital

28

Giuseppe Bruni Head of CxO Advisory SAP South East Asia and India

30 Pasir Panjang Rd, Singapore 117440, Singapore M +65 9002 3502 E [email protected]