websummit 2014 - digital marketing is dead
TRANSCRIPT
@cillian
DIGITAL MARKETING - THE DEFINITION
Promote products or services through digital channels
APPS, DISPLAY ADS, QR CODES, INFLUENCERS
@cillian
APPS, DISPLAY ADS, QR CODES, INFLUENCERS
The problem
BROADCAST PERSPECTIVE ON A NEW WORLD
DIGITAL CHANGE
@cillian
CONSUMER GOODS BRAND
MARKETING
IT
SUPPLY CHAIN
DIST. SALES
ADMINLOG.
MANUFACTURING
DIGITAL
DIGITAL
DIGITAL
STOP THINKING IN SILOS
@cillian
DigitasLBi
MANAGEMENT CONSULTANTS
CREATIVE AGENCIES
TECHNOLOGY & STARTUP
DIGITAL TRANSFORMATION
@cillian
WHAT WE BELIEVE
DIGITAL EXCELLENCE
MANUFACTURING LOGISTICS SUPPLY CHAIN DISTRIBUTION ADMIN IT MARKETING SALES
DIGITAL TECHNOLOGY MUST BE DEVELOPED HORIZONTALLY ACROSS BUSINESS UNITS AND DELIVERED TOP DOWN STARTING AT THE EXECUTIVE LEVEL.
@cillian
CHANGE IS HARD.
some help
7 APHORISMS FOR DIGITAL TRANSFORMATION
@cillian
NEVER FEAR (FAILURE)
#01
be willing to
BREAK WITH YOUR INDUSTRIES BEST PRACTICES
@cillian
SOLVE A PROBLEM
#04
remember
BE AN ENGINEER. MAKE TRULY USEFUL THINGS
@cillian
USER EXPERIENCE IS LIKE FAIRY DUST
#05
liberally
SPRINKLE IT ON EVERYTHING
@cillian
TEST AND LEARN. FAST.
#06
think of it as
RINSE, WASH. REPEAT. RINSE, WASH. REPEAT. QUICKLY.
@cillian
TAKE (SMALL) SMART RISKS
#07
take
10% OF YOUR BUDGET FOR AGILE EXPERIMENTATION
@cillian
WHAT IS YOUR REAL COMMERCIAL CHALLENGE?
we believe
THAT’S THE PROBLEM WORTH SOLVING
