youplugy websummit paper

YouPlugy Overview

Come visit us! Thursday, Nov 5th Stand T-140(Town Square)

1 2015 . All rights reserved. This document is Public

Briefing

As a customer, how many times you found yourself looking for a plug or any external power supply available to charge your Smartphone? And what do you think when you see the traditional advertising monitors (OOH), or a simple banner in front of a store, or in the front page of your favorite news website? Do you feel that it was made for you? Did it caused any impact to you? Did you share it?

If you run a business like a store, restaurant, hair salon, events or etc, would you like to create customized campaigns to promote some product, or generate your own customer satisfaction questionnaire and analyze their feedback in a bit? Have you ever thought about the potential you have over your tables? Have you ever wondered how many people a day would be impacted if you could present any kind of information, online? Think about the profit your are missing here!


So what is the YouPlugy?

YouPlugy is a patented tiny device, wireless, that holds up more than 10 hours of battery, that can present interactive and personal ads and communications, and also can charge Smartphones. Its case can be built in different formats and colors. Our initial version is a napkin holder format – for bars and restaurants!

“This is a disruption that has happened around us,

and we are still talking about 30-second

television ads. We fundamentally haven’t

changed.” Brad Jakeman – Pepsico CIO


Why the YouPlugy? Cinema

Guides and Lists

Internet

Newspaper

OOH *

Radio

Television

Magazines

Paid TV

Brazilian publicist investment (01/2015)

Investment size in advertising in Brazil between Jan / Sep 2014 = USD $ 6.3b •9.7% greater than 2013 •Television(+34.9%), OOH(+27.8%), Cinema(+7.7%), Radio(+5.6%) •Guides and Lists(-34.3%), Magazines(-15.6%), Newspaper(-9.2%), Internet(-7%)

Today, with the mass use of smartphones, the OOH (or digital signage) needs to reinvent itself. Often we observe existence of mega campaigns in huge panels that are simply ignored by those who understand that the screen of your gadget is what really interests you. Then comes the Youplugy as the liaison between agencies eager to investments in new segments of the Digital Signage, like the user’s interactive experience and personalization.


Main Features

• Online management: All the schedule, media uploads, layout and campaigns setup are made online through the YouPlugy CMS hosted on cloud premises which also provides different types of Reports where you can analyze statistics of your medias • Interactive: YouPlugy is online and has a touch screen. Can you imagine what the creative minds of our team can do with it? It can be a live menu evaluation pool, possibility to quickly order the next beer or a campaign that requires customer input after some identification made through the smartphone. How about “ the waiter button”? Anything here is possible. • Personalization: With a Pairing QR Code you can connect to a Just Dance session or use Whatsapp WEB. So with YouPlugy you can personalize its contents using the same principle. Why continue seeing soccer news if you like Rugby? How about using your friends picture as background of the content in your party? All live, all easy. • Information: Follow live Instagram updates (by # or user), news feed from different sources and much more!

“Bidders will need to focus on the one factor that can

change, and drive real additional value –

innovation. Delivering new, exciting, high value, easily

accessible, dynamic advertising propositions that resonate with the

public will be the battleground.”

Glen Wilson - MD at Posterscope


Business Model RENT

*Monthly fee for each pack of 5 devices

BUY *Pay per Device

CMS – Cloud Access X X Valid CMS Login to handle YouPlugy contents

Minimal period of Contract X - Plans with minimal contract of 1 year. Special plans for events.

Annual License Fee / per device X X Each device needs to have a valid-annual license in order to continue playing its content

Free Technical Support – Business Hours

X X Brazil GMT-3 Business Hours: 08:00AM – 06:00PM

Unlimited layouts X X Create as many layouts you want

Unlimited campaigns X X Create as many campaigns you want

10GB of Uploaded Media X Unlimited Amount of uploaded media you can have


State of the art

• Almost 100 units produced so far – Currently Made in Brazil • “Demand much higher than our production capacity” • Customers very interested in the model • Representatives willing to pay for the aggregated services • Huge market considering bars, restaurants, events, hair salon, etc • Huge market “overseas” - model can be applied anywhere • No concurrent – patented • Business model evaluated with success in 3 large cities of different states of Brazil • Invited to participate on Brazil Signage Expo 2015 – Largest Latin America Digital Signage Fair • Selected for the WebSummit 2015 ALPHA Program - Dublin

Next steps • Ecommerce for spare parts • Usage of “Touch Charger” technology • Multi Screen • YouPlugy as a retail product


Technical Characteristics and Support

• Technical characteristics: •Current Version Resolution – 600x1024px •Portrait orientation •Battery Pack 10Amp (up to 9 hours of duration) •Wifi G Compatible •PNG, JPG, MP4 movies, HTML5 pages and animations •Touch Screen •2 USB port for Smartphone charging

•YouPlugy Freshdesk support site: youplugy.freshdesk.com/support/home

• Tutorials • Tickets SLA < 2 hours • Base of Knowledge


The YouPlugy Startup

Brazilian startup founded in 2013 after a discussion between the 2 founders, where they were talking about the state of the art of the Solar Power Banks and if it could be applied to a table using artificial light.

At the picture you see Ricardo Gil – Left and Adriano Lopes – Founders, validating the first prototype in a real restaurant - 2014

Here you can see the YouPlugy in an store event, where the guests got their Smartphone charged and uptodated to store’s last Instagram Photos, from the event, directly into YouPlugy screen – LIVE!


Our Channels

/youplugy

youplugy.com.br

angel.co/youplugy

youplugy websummit paper

Technology