ringostat at websummit
TRANSCRIPT
Intelligent call tracking or
Elaborate analytics — stop wasting your advertising budget!
By Oleksandr Maksymeniuk CEO Ringostat
Half the money I spend on advertising is wasted;
the trouble is I don't know which half.
© John Wanamaker
Revenue by Google on advertising
0
10
20
30
40
50
60
70
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E
*Based on information at https://investor.google.com/financial/tables.html
30 X
be wasted in 2014!?
Should
It’s XXI century we have web-analytics!!!
Analyst, we have a problem!
Phone calls = conversions that WEB-analytics
services can’t see
up to 90% of web-site conversions are made by phone call
*Depending on business model, goods or services, site usability, shopping culture exact amount can vary.
95% of those call while they are still online
Ringostat gives the unique phone number for each on-line visitor to your WEB-site
When visitor calls it’s time for our magic!
After some time we got insights!
Keyword Spends Conversions
Buy flashlight 400 40
Cool boots 250 10
Great hat 200 0
Leather coat 300 20
Elaborate analytics can help to optimize up to 80% of advertisement spending
Contact me: Oleksandr Maksymeniuk
[email protected] Skype: o.maksymeniuk
Twitter: @lunaxod Facebook: https://www.facebook.com/lunaxod
Contact Ringostat: https://ringostat.com [email protected] Skype: support.ringostat Twitter: @ringostat Facebook: https://www.facebook.com/Ringostat