email marketing isn't dead

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Email Marketing & Automation

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Post on 22-Jan-2015

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Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.

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Page 1: Email Marketing Isn't Dead

Email Marketing & Automation

Page 2: Email Marketing Isn't Dead

Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. Your customers are consulting more sources than ever before making a purchase decision. Why? Because the information is out there. You need to capture this information and capitalize on it. We help you better understand your customers and their increasingly complex consideration process. Web analytics, social media monitoring, search activity, and online surveys all provide valuable data where real decisions can be made. From this data we create insights and these insights speed up product development, cut time to market, help your business keep its competitive edge and uncover real opportunities.

We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.

33%  of  consumers  say  brands  should  invest  and  improve  their  email  programs  

 ExactTarget  Marketers  from  Mars  Study,  2013  

Sole property of Ciceron, Inc.

Corporate Overview

Page 3: Email Marketing Isn't Dead

Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.

Digital Ecosystem

Content may not be altered or reproduced without proper attribution to Ciceron.

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

website

email architecture

branded communities

mobile

SEO / SEM

media

community management

influencer relationships

campaign integration

recognition program

reviews and stories

staff training

competitive positioning

industry positioning

target audiences

audience touchpoints

internal capabilities

key performance indicators

analytics

optimiz

atio

n insights

analytics

optimiz

atio

n insights

Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.

Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.

Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.

Page 4: Email Marketing Isn't Dead

Is Email Dead?

NO, IT IS ALIVE AND WELL •  Email volume is up 13% YOY

•  Email is the most popular online activity with 94% participation

• On average, businesses spend 15% of their marketing budget on email

“Email is the hub of all digital messaging. It’s not the end-all be-all, but email is the glue that keeps marketing channels together.”

- Simms Jenkins, CEO of Brightwave

Source: Marketo, Expression Pigeon, iContact; Image Source: Tammra McCauley; Illustration by Ciceron

Page 5: Email Marketing Isn't Dead

Source: ExactTarget 2014 State of Marketing, ExactTarget Marketers From Mars

89%  of  consumers  use  email  daily    –  be  where  your  customers  are!  

Why Email Marketing & Automation Is Important

Page 6: Email Marketing Isn't Dead

Source: ExactTarget Marketers From Mars

50%    Of  consumers  have  made  a  purchase  as  a  direct  result  of  an  email  marketing  message  

Why Email Marketing & Automation Is Important

Page 7: Email Marketing Isn't Dead

Email Marketing & Automation Clients

Page 8: Email Marketing Isn't Dead

Ciceron Email Marketing & Automation Services: !  Email Marketing Strategy

!  Email Marketing & Automation Consulting

!  Email Program Audit

!  Audience Segmentation Analysis

!  Messaging Framework

!  Automation Architecture & Workflow

!  Campaign Development

!  Custom Template Design & HTML Development

!  Production & Execution

!  Database List Management

!  Reporting, Insights & Optimization

!  Platform Selection & Training

!  Best Practices & Business Integration

Contact Us Today [email protected] "612.204.1919

Start Using Email, and Be Where Your Customers Are!