website mistakes small businesses make, and how to fix them (wordcamp grand rapids)
TRANSCRIPT
Website Mistakes Small Businesses Make, and How
to Fix Them
Chad Warner
@WarnerChad
Not optimizing to sell
Content Mistakes
Ineffective content
Not using a copywriter
No blog
Stock photos of strangers
No personality
Too much content on each page
Not optimizing for conversions
Design Mistakes
Not mobile-friendly
Over-designed
●
Marketing Mistakes
No off-site SEO
No digital marketing
Technical Mistakes
●
Insecure
Poor performance (slow)
No backups
Not updating WordPress (core, plugins, and themes)
No on-site SEO
Not maintaining plugins
Not optimizing images
Blog on separate domain
Sharing WordPress accounts
Conclusion
● Content mistakes
● Design mistakes
● Marketing mistakes
● Technical mistakes
● Detailed notes on OptimWise blog:
optimwise.com/wcgr2014
Q&A
Image credits
● https://www.flickr.com/photos/carbonnyc/7777982086
● https://www.flickr.com/photos/afunkydamsel/5613932919
● https://www.flickr.com/photos/aaronjacobs/64368770
● https://www.flickr.com/photos/htakashi/10995863465
● https://www.flickr.com/photos/futureshape/4977096245
● https://www.flickr.com/photos/pasukaru76/5246934428
● https://www.flickr.com/photos/internetarchivebookimages/14596304778
● https://www.flickr.com/photos/goodrob13/2664214748
● https://www.flickr.com/photos/grittycitygirl/186837530
● https://www.flickr.com/photos/peasap/2261077597
● https://www.flickr.com/photos/functoruser/2436979033
● https://www.flickr.com/photos/pagedooley/4595276262
● https://www.flickr.com/photos/ben_grey/4582294721