wordcamp auckland 2010

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courtney lambert Monday, 9 August 2010

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Slides from WordCamp Auckland August 2010

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Page 1: Wordcamp Auckland 2010

courtney lambert

Monday, 9 August 2010

Page 2: Wordcamp Auckland 2010

hello

Monday, 9 August 2010

Page 3: Wordcamp Auckland 2010

is it me you’re looking for?

Monday, 9 August 2010

Page 4: Wordcamp Auckland 2010

what’s this all about?

Monday, 9 August 2010

Page 5: Wordcamp Auckland 2010

Trust in consumer opinion remains strong and is growing.

79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%)Neilsen NZ Social Media Report Wave 2 June 2010

Monday, 9 August 2010

Page 6: Wordcamp Auckland 2010

New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year:

73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites

62% watched an online video about a product they were thinking of buying

42% interacted with companies via social networking sites

Neilsen NZ Social Media Report Wave 2 June 2010

Monday, 9 August 2010

Page 7: Wordcamp Auckland 2010

social media is conversation, not a campaign

social media is not free

people, people, people, people, not puters

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Page 8: Wordcamp Auckland 2010

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Page 9: Wordcamp Auckland 2010

fish where the fish are

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Page 10: Wordcamp Auckland 2010

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Page 11: Wordcamp Auckland 2010

courtney’s random made up game:“Oprah’s awesomest fruit”

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Page 12: Wordcamp Auckland 2010

think channels and gateways

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Page 14: Wordcamp Auckland 2010

hey baby, call me

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Page 15: Wordcamp Auckland 2010

hey baby, call me

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Page 16: Wordcamp Auckland 2010

[insert your brand here] Creating a private media channel

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Monday, 9 August 2010

Page 23: Wordcamp Auckland 2010

Ford global shifts to 25% total budget 2011

Jetstar airways shifts to 40% total budget 2011

“It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media

outlets. Online media channels gives us immediate access to our consumers” Jetstar

Monday, 9 August 2010

Page 24: Wordcamp Auckland 2010

Three little pigs

organisational structure

people resourcing and training

brand risk management

Monday, 9 August 2010

Page 25: Wordcamp Auckland 2010

Your brand mission, should you choose to accept it:

You have been given 12 months of free, fully resourced, 6pm TV news to communicate to your customers

What would you say?

How would you get the information to the reporters?

How would you know of you were doing a good job or not?

How might it look?

How would you keep people watching?

Monday, 9 August 2010

Page 26: Wordcamp Auckland 2010

bye

Monday, 9 August 2010

Page 27: Wordcamp Auckland 2010

courtney lambert

Monday, 9 August 2010