wordcamp clients
TRANSCRIPT
C L I E N T S A R E C R A Z YD O E S N ’ T S U R P R I S E T H E M . S H O U L D N ’ T S U R P R I S E Y O U .
G O O G L E “ W E B S I T E B U I L D I N G P L AT F O R M S "
• SquareSpace
• Weebly
• Shopify
• Wix
• iPage
• Woog
• 1 & 1
• GoDaddy
• Muse
• Jim
• MoonFruit
• Etc…
J AVA S C R I P T F R A M E W O R K S
• Vue
• Angular
• jQuery
• React
• Socket
• Polymer
• Node
• Ember
• Backbone
• …a new one every day
• WordPress
• Drupal
• Joomla
• Zen Cart
• Ruby on Rails
• Symfony
• Bootstrap
• SASS
M O R E T O O L S …
S E A R C H A N D S O C I A L O P T I M I Z AT I O N
• Google Analytics
• Best Practices
• “PageRank”
• Google AdWords
• Facebook Ads
• Social Optimization
• Blog Editorial Calendar
O T H E R S T U F F
• Domains
• DNS
• Linux/Windows Server
• Backups
• On and on and on and on…
W H AT C L I E N T S T H I N K T H E Y W A N T
• Researched Tools
• Friend’s Recommendation
• Micro-manage
• “Freelancer”
• Cheap
W H AT T H E Y N E E D
• Experience
• Expertise
• Competitive Research
• Cutting-Edge Knowledge
• Outside Perspective
D O N ’ T G I V E A D M I N
• “Client Admin” (a.k.a. Editor)
• ADD CONTENT (not pages)
• DELETE (maybe)
• Avoid CHANGE
E S S E N T I A L I T E M S
• “Frequent”
• Blog
• Galleries
• Slideshows
• Products
• Events
• “Rare”
• Essential Staff
• Address
• Company Information
• Colors
• Layout
N O T “ PA G E S ”
• Users add New Content
• Add Custom Post Types
• Don’t allow Pages
• Example “Staff”
Megan
Carly
Steve
C U S T O M E R E N T H U S I A S T
C O M PA N Y V I S I O N A R Y
W E D O N ’ T K N O W W H A T S T E V E D O E S
920-555-1210
920-555-1211
920-555-1212
PA G E E D I T ?
W O R D P R E S S T O O L S
• Easy Content Types (Paid)
• Fields
• Can be re-used
• Query Wrangler
• Use Fields
• Re-use-fields
• WP Admin UI Customize
• Hide All of the things
• WP Help
• Add online help!