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NOT WHAT THEY WANT GIVING CLIENTS WHAT THEY NEED

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N O T W H AT T H E Y W A N T

G I V I N G C L I E N T S W H A T T H E Y N E E D

C L I E N T S A R E C R A Z YD O E S N ’ T S U R P R I S E T H E M . S H O U L D N ’ T S U R P R I S E Y O U .

W H AT I S A P R O F E S S I O N A L ?

D O C T O R S

L AW Y E R S

W E B D E V E L O P E R S

C L I E N T S PAY P R O F E S S I O N A L S

C L I E N T S H I R E I N T E R N S

G O O G L E “ W E B S I T E B U I L D I N G P L AT F O R M S "

• SquareSpace

• Weebly

• Shopify

• Wix

• iPage

• Woog

• 1 & 1

• GoDaddy

• Muse

• Jim

• MoonFruit

• Etc…

I F C L I E N T S W A N T T O B U I L D I T T H E M S E LV E S . T H E Y S H O U L D .

SquareSpace

N O T W O R D P R E S SN O T D R U PA L E I T H E R

Y O U A R E S E L L I N G E X P E R T I S E

Y O U A R E N ' T S E L L I N G Y O U R T I M E

Y O U A R E A W E B D E V E L O P E RY O U K N O W S T U F F. L O T S O F S T U F F.

Y O U ’ R E A N A R T I S T

Y O U ’ R E A P R O J E C T M A N A G E R

Y O U ’ R E I N S A L E S

Y O U ’ R E A B A N K E R

W E B L A N G U A G E S

• JavaScript

• Java

• Python

• PHP

• Ruby

• Shell

• C#

• Go

• Perl

J AVA S C R I P T F R A M E W O R K S

• Vue

• Angular

• jQuery

• React

• Socket

• Polymer

• Node

• Ember

• Backbone

• …a new one every day

T O O L S …

•Photoshop

•Illustrator

•DreamWeaver

•Atom

•Sublime Text

•Emmet

•Git

• WordPress

• Drupal

• Joomla

• Zen Cart

• Ruby on Rails

• Symfony

• Bootstrap

• SASS

M O R E T O O L S …

S E A R C H A N D S O C I A L O P T I M I Z AT I O N

• Google Analytics

• Best Practices

• “PageRank”

• Google AdWords

• Facebook Ads

• Social Optimization

• Blog Editorial Calendar

O T H E R S T U F F

• Domains

• DNS

• Linux/Windows Server

• Backups

• Email

• On and on and on and on…

W H AT C L I E N T S T H I N K T H E Y W A N T

• Researched Tools

• Friend’s Recommendation

• Micro-manage

• “Freelancer”

• Cheap

W H AT T H E Y N E E D

• Experience

• Expertise

• Competitive Research

• Cutting-Edge Knowledge

• Outside Perspective

T H E R E I S O N LY A D D O R D E L E T E

T H E R E I S N O “ C H A N G E ”

W O R D P R E S S I S A G R E AT T O O L

F O R W E B D E V E L O P E R S

I N D R U PA L

• “CCK”

• Views

• Permissions

• Custom Admin

D O N ’ T G I V E A D M I N

• “Client Admin” (a.k.a. Editor)

• ADD CONTENT (not pages)

• DELETE (maybe)

• Avoid CHANGE

E S S E N T I A L I T E M S

• “Frequent”

• Blog

• Galleries

• Slideshows

• Products

• Events

• “Rare”

• Essential Staff

• Address

• Company Information

• Colors

• Layout

N O T “ PA G E S ”

• Users add New Content

• Add Custom Post Types

• Don’t allow Pages

• Example “Staff”

Megan

Carly

Steve

C U S T O M E R E N T H U S I A S T

C O M PA N Y V I S I O N A R Y

W E D O N ’ T K N O W W H A T S T E V E D O E S

920-555-1210

920-555-1211

920-555-1212

[email protected]

[email protected]

[email protected]

PA G E E D I T ?

W O R D P R E S S T O O L S

• Easy Content Types (Paid)

• Fields

• Can be re-used

• Query Wrangler

• Use Fields

• Re-use-fields

• WP Admin UI Customize

• Hide All of the things

• WP Help

• Add online help!

T R A I N I N G

• 1 hour sessions (or less) x 2

• 2 people trained

• decision-maker

• “do-er”

Q U E S T I O N S ?